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Creative Director, Graphic & Apparel Designer with 20+ years of experience shaping visual identities and leading design across lifestyle, fashion, and sportswear brands. Before co-founding and leading La Machine Cycle Club as sole creative lead, I spent over a decade in creative agencies — developing brands, campaigns, and visual systems for national and international clients. At La Machine, I guided the brand from concept to global recognition through distinctive storytelling, sharp design, and strategic collaborations. I bring a mix of aesthetic precision, hands-on design expertise, and entrepreneurial vision — thriving where creativity, culture, and commercial impact meet.…Creative Director, Graphic & Apparel Designer with 20+ years of experience shaping visual identities and leading design across lifestyle, fashion, and sportswear brands. Before co-founding and leading La Machine Cycle Club as sole creative lead, I spent over a decade in creative agencies — developing brands, campaigns, and visual systems for national and international clients. At La Machine, I guided the brand from concept to global recognition through distinctive storytelling, sharp design, and strategic collaborations. I bring a mix of aesthetic precision, hands-on design expertise, and entrepreneurial vision — thriving where creativity, culture, and commercial impact meet.

Sander Tielen

Creative Director, Graphic Designer, Art Director, +2

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Creative Director, Graphic & Apparel Designer with 20+ years of experience shaping visual identities and leading design across lifestyle, fashion, and sportswear brands. Before co-founding and leading La Machine Cycle Club as sole creative lead, I spent over a decade in creative agencies — developing brands, campaigns, and visual systems for national and international clients. At La Machine, I guided the brand from concept to global recognition through distinctive storytelling, sharp design, and strategic collaborations. I bring a mix of aesthetic precision, hands-on design expertise, and entrepreneurial vision — thriving where creativity, culture, and commercial impact meet.…Creative Director, Graphic & Apparel Designer with 20+ years of experience shaping visual identities and leading design across lifestyle, fashion, and sportswear brands. Before co-founding and leading La Machine Cycle Club as sole creative lead, I spent over a decade in creative agencies — developing brands, campaigns, and visual systems for national and international clients. At La Machine, I guided the brand from concept to global recognition through distinctive storytelling, sharp design, and strategic collaborations. I bring a mix of aesthetic precision, hands-on design expertise, and entrepreneurial vision — thriving where creativity, culture, and commercial impact meet.

Available to hire

Creative Director, Graphic & Apparel Designer with 20+ years of experience shaping visual identities and leading design across lifestyle, fashion, and sportswear brands.

Before co-founding and leading La Machine Cycle Club as sole creative lead, I spent over a decade in creative agencies — developing brands, campaigns, and visual systems for national and international clients. At La Machine, I guided the brand from concept to global recognition through distinctive storytelling, sharp design, and strategic collaborations.

I bring a mix of aesthetic precision, hands-on design expertise, and entrepreneurial vision — thriving where creativity, culture, and commercial impact meet.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Dutch

Fluent

English

Fluent

Work Experience

Co-Founder & Creative Director at La Machine Cycle Club

January 1, 2025 - January 1, 2025

Creative ownership across apparel graphics, packaging, campaign layouts, e-commerce assets, and photography direction. Shaped the brand’s visual DNA and tone of voice, growing La Machine into a globally recognized cycling lifestyle label. Directed hundreds of seasonal releases and collaborations, notably with Team Visma | Lease a Bike, and coordinated suppliers to ensure quality and timely delivery. Built a loyal community of fans, collectors, and riders.

Freelance Art Director / Designer at Self-Employed / Freelance

April 1, 2014 - January 1, 2020

Designed brand identities, visual systems, and campaigns for clients in lifestyle, fashion, and culture. Helped early-stage brands define their voice and design language.

Designer at Various Agencies (Creative Agencies)

June 1, 2002 - April 1, 2014

Led design for national and international clients — including HEMA, Fatboy, Intratuin, 013 Poppodium and Alex Asset Management — from initial idea to final delivery.