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I'm an Ecommerce and Email Marketing Manager specializing in Klaviyo-driven lifecycle marketing, CRM strategy, and revenue optimization for DTC brands. I combine hands-on technical execution with strategic thinking — from segmentation and automation to testing and performance reporting. I've led cross-functional teams, managed client relationships, and bring a background in operations and people management that shapes how I work and communicate. I thrive in remote, fast-paced, and international environments and am fluent in English and Filipino, with upper-intermediate Spanish.…I'm an Ecommerce and Email Marketing Manager specializing in Klaviyo-driven lifecycle marketing, CRM strategy, and revenue optimization for DTC brands. I combine hands-on technical execution with strategic thinking — from segmentation and automation to testing and performance reporting. I've led cross-functional teams, managed client relationships, and bring a background in operations and people management that shapes how I work and communicate. I thrive in remote, fast-paced, and international environments and am fluent in English and Filipino, with upper-intermediate Spanish.

Kristine Arquiza

Marketing Strategist, Digital Marketer, Marketer, +1

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I'm an Ecommerce and Email Marketing Manager specializing in Klaviyo-driven lifecycle marketing, CRM strategy, and revenue optimization for DTC brands. I combine hands-on technical execution with strategic thinking — from segmentation and automation to testing and performance reporting. I've led cross-functional teams, managed client relationships, and bring a background in operations and people management that shapes how I work and communicate. I thrive in remote, fast-paced, and international environments and am fluent in English and Filipino, with upper-intermediate Spanish.…I'm an Ecommerce and Email Marketing Manager specializing in Klaviyo-driven lifecycle marketing, CRM strategy, and revenue optimization for DTC brands. I combine hands-on technical execution with strategic thinking — from segmentation and automation to testing and performance reporting. I've led cross-functional teams, managed client relationships, and bring a background in operations and people management that shapes how I work and communicate. I thrive in remote, fast-paced, and international environments and am fluent in English and Filipino, with upper-intermediate Spanish.

Available to hire

I’m an Ecommerce and Email Marketing Manager specializing in Klaviyo-driven lifecycle marketing, CRM strategy, and revenue optimization for DTC brands. I combine hands-on technical execution with strategic thinking — from segmentation and automation to testing and performance reporting.

I’ve led cross-functional teams, managed client relationships, and bring a background in operations and people management that shapes how I work and communicate. I thrive in remote, fast-paced, and international environments and am fluent in English and Filipino, with upper-intermediate Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Klaviyo Lifecycle Growth Strategist / Email Revenue Manager at Hydrotech Health Limited

February 1, 2026 - Present

Audit and optimize Klaviyo setup to identify revenue leaks and improve lifecycle performance; improve core revenue flows including welcome, abandoned checkout, post-purchase, win-back, review, and replenishment sequences; develop 0–365 day post-purchase journeys to increase repeat purchases, reviews, and customer lifetime value; create cross-sell and replacement-part sequences; develop advanced segmentation architecture for more personalized flows and campaigns; plan and execute a 90-day testing roadmap across offers, timing, creative, and messaging; manage weekly strategic campaigns and monthly revenue-focused reporting.

Email Marketer / Ecommerce Strategist at Advendo.ai

January 1, 2024 - December 1, 2025

Optimise ecommerce sales funnels to improve conversion rates and customer experience; build and execute lifecycle email campaigns in Klaviyo, including flows and promotions; identify upsell and cross-sell opportunities using behavioural data to increase CLV; improve AOV through bundles, offers, and limited-time campaigns; track KPIs and performance metrics to inform optimization strategies; coordinate with cross-functional teams on inventory alignment and third-party integrations.

Klaviyo Email Marketer at Bulk Peroxide

March 1, 2023 - December 1, 2025

Developed end-to-end email marketing strategies for multiple ecommerce brands; built automated flows, campaigns, and advanced segmentation in Klaviyo; led designers and copywriters, ensuring timely and on-brand delivery; conducted A/B testing to improve engagement and conversion rates; served as primary client contact, providing insights and strategic recommendations.

Senior Service Specialist / Subject-Matter Expert at JPMorgan Chase & Co. – Consumer Online Tech Support

March 1, 2013 - June 1, 2016

Provided advanced technical and account support in a regulated financial environment; served as Subject-Matter Expert and Peer Coach, supporting team training and performance.

Operations & Coaching Roles at Hospitality & Education – Philippines & Vietnam

January 1, 2016 - December 31, 2020

Managed daily operations, staff scheduling, guest services, and bookings across hospitality businesses in the Philippines; led teams at Surfing Carabao Beach Houses, Kalinaw Resort, and Viento del Mar Resort, ensuring service quality and operational efficiency; worked as Assistant Coach at My Gym Saigon (Vietnam), delivering structured coaching programs in a child-focused, international environment.