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Hi there! I’m Strath Brown, a data-driven marketing professional with four years’ experience delivering strategic and creative campaigns. I collaborate with retail partners, agencies and stakeholders to deliver insight-led campaigns aligned to commercial KPIs, and I love turning data into actionable recommendations. My approach combines analytics with creative storytelling to drive measurable business impact. I’m passionate about building brands across multi-channel campaigns, CRM, influencer partnerships and content strategy. I thrive in collaborative environments, enjoy turning complex data into clear guidance for commercial and marketing teams, and I’m always eager to learn and adapt in fast-paced settings.…Hi there! I’m Strath Brown, a data-driven marketing professional with four years’ experience delivering strategic and creative campaigns. I collaborate with retail partners, agencies and stakeholders to deliver insight-led campaigns aligned to commercial KPIs, and I love turning data into actionable recommendations. My approach combines analytics with creative storytelling to drive measurable business impact. I’m passionate about building brands across multi-channel campaigns, CRM, influencer partnerships and content strategy. I thrive in collaborative environments, enjoy turning complex data into clear guidance for commercial and marketing teams, and I’m always eager to learn and adapt in fast-paced settings.

Strath Brown

Creative Director, Marketing Strategist, Content Creator, +2

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Hi there! I’m Strath Brown, a data-driven marketing professional with four years’ experience delivering strategic and creative campaigns. I collaborate with retail partners, agencies and stakeholders to deliver insight-led campaigns aligned to commercial KPIs, and I love turning data into actionable recommendations. My approach combines analytics with creative storytelling to drive measurable business impact. I’m passionate about building brands across multi-channel campaigns, CRM, influencer partnerships and content strategy. I thrive in collaborative environments, enjoy turning complex data into clear guidance for commercial and marketing teams, and I’m always eager to learn and adapt in fast-paced settings.…Hi there! I’m Strath Brown, a data-driven marketing professional with four years’ experience delivering strategic and creative campaigns. I collaborate with retail partners, agencies and stakeholders to deliver insight-led campaigns aligned to commercial KPIs, and I love turning data into actionable recommendations. My approach combines analytics with creative storytelling to drive measurable business impact. I’m passionate about building brands across multi-channel campaigns, CRM, influencer partnerships and content strategy. I thrive in collaborative environments, enjoy turning complex data into clear guidance for commercial and marketing teams, and I’m always eager to learn and adapt in fast-paced settings.

Available to hire

Hi there! I’m Strath Brown, a data-driven marketing professional with four years’ experience delivering strategic and creative campaigns. I collaborate with retail partners, agencies and stakeholders to deliver insight-led campaigns aligned to commercial KPIs, and I love turning data into actionable recommendations. My approach combines analytics with creative storytelling to drive measurable business impact.

I’m passionate about building brands across multi-channel campaigns, CRM, influencer partnerships and content strategy. I thrive in collaborative environments, enjoy turning complex data into clear guidance for commercial and marketing teams, and I’m always eager to learn and adapt in fast-paced settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at Moving Mountains Foods

April 1, 2024 - March 31, 2026

Launched and managed the new ‘Superfoods’ product range across social, email and LinkedIn. Generated £15,000 in revenue in the first 30 days. Delivered end-to-end activation for 15+ national and international trade shows annually, overseeing budgets, generating thousands of leads, and reporting ROI to drive partner acquisition. Collaborated with retail buying managers and commercial stakeholders to align joint marketing campaigns. Analyzed retail sales data to identify product focus, and designed segmented CRM campaigns. Drove paid and organic LinkedIn campaigns, leading to 25 new restaurant listings. Led an in-house graphic designer and coordinated with a design agency for packaging and collateral. Contributed to PR/influencer partnerships and content strategy, driving media coverage and audience engagement.

Marketing Coordinator at KFC / Restaurants Melbourne

April 1, 2022 - March 31, 2024

Executed multi-channel digital campaigns across social media, email, and paid ads, increasing conversions by 16%. Managed social media campaigns to drive brand growth, created content, scheduled posts, and analyzed performance. Managed website content, design, and on-page SEO through WordPress, optimizing user experience and organic visibility. Developed CRM campaigns through Mailchimp and managed Salesforce database. Used Google Analytics insights to optimize website performance. Managed Google Ads and the advertising budget.

Marketing Coordinator at Rebulfine Arts Packaging Melbourne

June 1, 2021 - December 31, 2022

Developed CRM campaigns through Mailchimp and managed Salesforce database. Used Google Analytics insights to optimise website performance and campaign effectiveness, supporting commercial growth. Created Google Ads and managed the advertising budget. Presented marketing performance against KPIs at quarterly meetings.

Events Executive at Moving Mountains Foods

April 1, 2024 - March 31, 2026

Launched and managed the new 'Superfoods' product range launch campaign across social, email, and LinkedIn; generated £15,000 in revenue within the first 30 days. Managed end-to-end delivery of 15+ national and international trade shows annually, overseeing budgets, generating thousands of leads, and reporting ROI to drive partner acquisition. Collaborated with retail buyers and commercial stakeholders to plan and align joint marketing campaigns. Analyzed retail sales data to determine product pushes and delistings. Designed and executed segmented Klaviyo CRM campaigns (A/B tested), scheduling 4 emails/month; improving open rates and net positive click-through. Executed paid and organic LinkedIn campaigns; 25 new restaurant listings. Managed in-house design resources; PR/influencer partnerships; social media content strategy. Produced regular campaign performance reports and organized shoots for social media, web imagery and packaging shots.

Marketing Coordinator at KFC Australia / RG Restaurants, Melbourne

April 1, 2022 - March 31, 2024

Executed multi-channel digital campaigns across social media, email, and paid ads, increasing conversion by 16%. Managed social media campaigns and content, SEO, and website content; led email campaigns; performed A/B testing of audience segments. Improved email open rates and engagement. Managed Google Ads and advertising budgets. Created and executed CRM campaigns via Mailchimp; leveraged data to optimize performance. Used Google Analytics insights to inform optimizations and reporting. Collaborated with retail and partner teams to align campaigns with business goals.

Marketing Coordinator at Rebul Fine Arts Packaging, Melbourne

June 1, 2021 - December 31, 2022

Coordinated packaging marketing initiatives, content creation, social media management, and CRM activities. Supported events and campaigns, ensuring brand consistency across packaging and collateral. Assisted with data-driven analysis to inform product positioning and marketing mix.