Marketing & Events Executive at Moving Mountains Foods

Launched and managed the new 'Superfoods' product range launch campaign across social, email and LinkedIn; generated revenue and leads; managed end-to-end delivery of national & international trade shows; collaborated with retail buyers and commercial stakeholders; analyzed retail data and deployed CRM campaigns; coordinated creative assets; PR/influencer partnerships; social media management; produced campaign performance reports and shoots.

Events Executive at Moving Mountains Foods

Launched and managed the new 'Superfoods' product range launch campaign across social, email, and LinkedIn; generated £15,000 in revenue within the first 30 days. Managed end-to-end delivery of 15+ national and international trade shows annually, overseeing budgets, generating thousands of leads, and reporting ROI to drive partner acquisition. Collaborated with retail buyers and commercial stakeholders to plan and align joint marketing campaigns. Analyzed retail sales data to determine product pushes and delistings. Designed and executed segmented Klaviyo CRM campaigns (A/B tested), scheduling 4 emails/month; improving open rates and net positive click-through. Executed paid and organic LinkedIn campaigns; 25 new restaurant listings. Managed in-house design resources; PR/influencer partnerships; social media content strategy. Produced regular campaign performance reports and organized shoots for social media, web imagery and packaging shots.

Marketing Executive at Moving Mountains Foods

Launched and managed the new ‘Superfoods’ product range across social, email and LinkedIn. Generated £15,000 in revenue in the first 30 days. Delivered end-to-end activation for 15+ national and international trade shows annually, overseeing budgets, generating thousands of leads, and reporting ROI to drive partner acquisition. Collaborated with retail buying managers and commercial stakeholders to align joint marketing campaigns. Analyzed retail sales data to identify product focus, and designed segmented CRM campaigns. Drove paid and organic LinkedIn campaigns, leading to 25 new restaurant listings. Led an in-house graphic designer and coordinated with a design agency for packaging and collateral. Contributed to PR/influencer partnerships and content strategy, driving media coverage and audience engagement.

Marketing Coordinator at KFC / RG Restaurants

Executed multi-channel digital campaigns across social media, email and paid ads; increased conversions; managed social media campaigns and content; oversaw website content and on-page SEO via WordPress; developed CRM campaigns via MailChimp and managed CRM data (Salesforce); used Google Analytics to optimize performance; managed Google Ads budget.

Marketing Coordinator at KFC Australia / RG Restaurants, Melbourne

Executed multi-channel digital campaigns across social media, email, and paid ads, increasing conversion by 16%. Managed social media campaigns and content, SEO, and website content; led email campaigns; performed A/B testing of audience segments. Improved email open rates and engagement. Managed Google Ads and advertising budgets. Created and executed CRM campaigns via Mailchimp; leveraged data to optimize performance. Used Google Analytics insights to inform optimizations and reporting. Collaborated with retail and partner teams to align campaigns with business goals.

Marketing Coordinator at KFC / Restaurants Melbourne

Executed multi-channel digital campaigns across social media, email, and paid ads, increasing conversions by 16%. Managed social media campaigns to drive brand growth, created content, scheduled posts, and analyzed performance. Managed website content, design, and on-page SEO through WordPress, optimizing user experience and organic visibility. Developed CRM campaigns through Mailchimp and managed Salesforce database. Used Google Analytics insights to optimize website performance. Managed Google Ads and the advertising budget.

Marketing Coordinator at Rebul Fine Arts Packaging, Melbourne

Coordinated packaging marketing initiatives, content creation, social media management, and CRM activities. Supported events and campaigns, ensuring brand consistency across packaging and collateral. Assisted with data-driven analysis to inform product positioning and marketing mix.