Hi, I'm Sophia Dyer—a Graphic Design Specialist with 8+ years’ experience delivering high-impact creative across agency and freelance environments. I’ve worked with global brands including Red Bull NZ and UK, crafting design systems that shape atmosphere, enhance customer experience, and leave a lasting brand impression. I specialise in designing for environments and brands, creating cohesive visual systems that live across physical spaces, digital platforms, and live experiences. My approach is detail-driven and brand-first, focused on clarity, consistency, and impact. I collaborate closely with teams to understand both the brief and the thinking behind it, ensuring every outcome is strategically aligned and visually compelling. Notable highlights include leading Red Bull NZ’s 2025 trolley Grand Prix visuals and shaping touchpoints for Ponsonby Central’s multi-venue precinct. I’m comfortable juggling multiple projects and take ownership from concept through to delivery, always aiming to exceed expectations.

Sophia Dyer

Hi, I'm Sophia Dyer—a Graphic Design Specialist with 8+ years’ experience delivering high-impact creative across agency and freelance environments. I’ve worked with global brands including Red Bull NZ and UK, crafting design systems that shape atmosphere, enhance customer experience, and leave a lasting brand impression. I specialise in designing for environments and brands, creating cohesive visual systems that live across physical spaces, digital platforms, and live experiences. My approach is detail-driven and brand-first, focused on clarity, consistency, and impact. I collaborate closely with teams to understand both the brief and the thinking behind it, ensuring every outcome is strategically aligned and visually compelling. Notable highlights include leading Red Bull NZ’s 2025 trolley Grand Prix visuals and shaping touchpoints for Ponsonby Central’s multi-venue precinct. I’m comfortable juggling multiple projects and take ownership from concept through to delivery, always aiming to exceed expectations.

Available to hire

Hi, I’m Sophia Dyer—a Graphic Design Specialist with 8+ years’ experience delivering high-impact creative across agency and freelance environments. I’ve worked with global brands including Red Bull NZ and UK, crafting design systems that shape atmosphere, enhance customer experience, and leave a lasting brand impression. I specialise in designing for environments and brands, creating cohesive visual systems that live across physical spaces, digital platforms, and live experiences.

My approach is detail-driven and brand-first, focused on clarity, consistency, and impact. I collaborate closely with teams to understand both the brief and the thinking behind it, ensuring every outcome is strategically aligned and visually compelling. Notable highlights include leading Red Bull NZ’s 2025 trolley Grand Prix visuals and shaping touchpoints for Ponsonby Central’s multi-venue precinct. I’m comfortable juggling multiple projects and take ownership from concept through to delivery, always aiming to exceed expectations.

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Language

English
Fluent

Work Experience

Graphic Designer at Boxer
June 9, 2019 - June 9, 2024
Freelance Graphic Designer at Red Bull NZ
April 4, 2024 - Present

Education

Bachelor of Communication Design (Branding & Advertising) at AUT (Auckland University of Technology)
January 11, 2030 - June 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality