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I'm a multidisciplinary graphic designer and illustrator with 10+ years of experience in communications, strategic branding and marketing across marketing, retail, eCommerce and product design. Having worked in the tech, F&B and gaming industries with some of New Zealand’s most recognisable brands, I’ve built a strong foundation of customer-focused storytelling, big idea thinking and brand consistency.…I'm a multidisciplinary graphic designer and illustrator with 10+ years of experience in communications, strategic branding and marketing across marketing, retail, eCommerce and product design. Having worked in the tech, F&B and gaming industries with some of New Zealand’s most recognisable brands, I’ve built a strong foundation of customer-focused storytelling, big idea thinking and brand consistency.

Katie Munro

Illustrator, Graphic Designer, Brand Designer, +6

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I'm a multidisciplinary graphic designer and illustrator with 10+ years of experience in communications, strategic branding and marketing across marketing, retail, eCommerce and product design. Having worked in the tech, F&B and gaming industries with some of New Zealand’s most recognisable brands, I’ve built a strong foundation of customer-focused storytelling, big idea thinking and brand consistency.…I'm a multidisciplinary graphic designer and illustrator with 10+ years of experience in communications, strategic branding and marketing across marketing, retail, eCommerce and product design. Having worked in the tech, F&B and gaming industries with some of New Zealand’s most recognisable brands, I’ve built a strong foundation of customer-focused storytelling, big idea thinking and brand consistency.

Available to hire

I’m a multidisciplinary graphic designer and illustrator with 10+ years of experience in communications, strategic branding and marketing across marketing, retail, eCommerce and product design.

Having worked in the tech, F&B and gaming industries with some of New Zealand’s most recognisable brands, I’ve built a strong foundation of customer-focused storytelling, big idea thinking and brand consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Copywriting

Intermediate

Web Design

Intermediate

Language

English

Fluent

Work Experience

Midweight Graphic Designer at Lotto NZ

September 1, 2023 - June 1, 2026

Led end-to-end Local Grants rebrand with a scalable visual identity system and brand toolkits, enabling consistent implementation across touch points and contributing to a 10% uplift in brand engagement and a 6x positive sentiment rating across AUNZ. Directed the Instant Kiwi iconography rebrand, delivering 100+ custom illustrated icons with guidelines and a scalable asset library. Designed hero tickets for high-revenue campaigns across 1,200 retail outlets, contributing to $30M+ in revenue. Led nationwide multi-channel campaigns for Lotto Family brands, produced high-spec print files and digital OOH/assets. Developed corporate reporting and design systems, including InDesign templates and 100+ page print-ready documents. Managed multiple concurrent briefs and timelines, and mentored team members to raise design standards.

Designer / Illustrator at Studio Munro

November 1, 2019 - June 1, 2023

Long-listed for The Association of Illustrator’s 2023 World Illustration Awards, Professional Exploration category.

Comms Designer / Financial Ops at Trade Me

November 1, 2016 - November 1, 2019

Created suites of digital marketing assets utilised across owned channels to promote seasonal and product-led campaigns. Owned the redesign of corporate reporting and visual communications.