I'm Sue Lendrum, a growth-focused marketing and sales operations leader with global experience across technology services, Web3, publishing, and ICT. I thrive on turning bold ideas into action, building high-performing teams, and delivering measurable results through GTM strategy, CRM optimization, and multi-channel campaigns. I value collaboration, curiosity, and clear communication to challenge the status quo and drive revenue in complex markets. I'm passionate about brand development, content-driven demand generation, and mentoring cross-cultural teams to outperform targets. I enjoy forging strategic partnerships, leveraging data-driven insights, and creating scalable marketing programs that align with business goals and customer needs.

I'm Sue Lendrum, a growth-focused marketing and sales operations leader with global experience across technology services, Web3, publishing, and ICT. I thrive on turning bold ideas into action, building high-performing teams, and delivering measurable results through GTM strategy, CRM optimization, and multi-channel campaigns. I value collaboration, curiosity, and clear communication to challenge the status quo and drive revenue in complex markets. I'm passionate about brand development, content-driven demand generation, and mentoring cross-cultural teams to outperform targets. I enjoy forging strategic partnerships, leveraging data-driven insights, and creating scalable marketing programs that align with business goals and customer needs.

Available to hire

I’m Sue Lendrum, a growth-focused marketing and sales operations leader with global experience across technology services, Web3, publishing, and ICT. I thrive on turning bold ideas into action, building high-performing teams, and delivering measurable results through GTM strategy, CRM optimization, and multi-channel campaigns. I value collaboration, curiosity, and clear communication to challenge the status quo and drive revenue in complex markets.

I’m passionate about brand development, content-driven demand generation, and mentoring cross-cultural teams to outperform targets. I enjoy forging strategic partnerships, leveraging data-driven insights, and creating scalable marketing programs that align with business goals and customer needs.

See more

Language

English
Fluent

Work Experience

Senior Sales Operations & Marketing at G&L CONSULTING GROUP (UK)
June 1, 2024 - Present
Led a new customer focus with 20-30 meetings booked per month; managed account relationships (InfoSys Consulting, OTE Group); Onboarded and trained all new HubSpot users; spearheaded CRM migration; launched Technology Times newsletter (Oct 2024) and grew followers to 6,480 by Apr 2025.
Head of Marketing & Business Development at KIBO CONNECT & KIBO TECHNICAL
May 1, 2024 - September 30, 2025
Executive Committee; drove 30% increase in new annuity revenue; managed team KPIs; improved MQL–SQL conversion by 35% and achieved 70% growth in vertical growth; implemented nationwide sales strategy; SEO & content creation; CRM management & email lead generation.
Head of Marketing & Global Expansion at BLANK - IT PTY
September 1, 2019 - September 30, 2025
Scaled annual revenue from $250K to $3M (12x); led B2B marketing & sales; built a US-based reseller network; developed training programs; executed affiliate marketing initiatives; led digital marketing, content & campaigns across channels.
Head of Sales Operations & Marketing at THE OCIRS SUITE
September 1, 2019 - September 30, 2025
Led B2B marketing strategies, brand development, content marketing, demand generation, and paid & organic advertising for mining & exploration SaaS.
Head of Business Development at XPRESS MAGAZINE
January 1, 2013 - September 30, 2025
Led business development and marketing strategy; managed senior agency accounts and annual events; streamlined workflow efficiencies and guided brand development and style guides.
Head of Operations & Business Development at WA BUSINESS NEWS
December 31, 2002 - September 30, 2025
Directed business strategy and operational processes; managed multi-skilled teams and agency accounts; oversaw content production deadlines and marketing events; built partnerships with publishers, printers, and media agencies.
Head of Operations at FINANCIAL TIMES & FT.COM
December 31, 2002 - September 30, 2025
Production management; launched magazines and digital publishing initiatives; contributed to FT.com Paywall; led 360 management and achieved ISO 9001 certification.

Education

Executive MBA at London Business School
January 1, 2000 - January 1, 2002
Executive MBA at Columbia Business School
January 1, 2000 - January 1, 2002
Creative Graphic Design at Ruth Prowse School Of Fine Art
January 1, 1990 - January 1, 1992
Matriculation at Rhenish Girls High School
January 1, 1983 - January 1, 1988

Qualifications

Leadership Training in Management Course
January 11, 2030 - September 30, 2025
FT Academy program
January 11, 2030 - September 30, 2025
Advertising Law Course
January 11, 2030 - September 30, 2025
Dale Carnegie 'high impact' presentations
January 11, 2030 - September 30, 2025
Quality Management and Implementation course
January 11, 2030 - September 30, 2025

Industry Experience

Gaming, Agriculture & Mining, Media & Entertainment, Computers & Electronics, Telecommunications, Professional Services, Software & Internet, Education