Product & UX/UI Designer with 7 years 3 months of experience designing complex B2B SaaS, operational platforms, AI-enabled products, dashboards, responsive web, and scalable design systems. As Design PL for KAF, an integrated web/mobile agricultural and fisheries wholesale market, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, design-system construction, developer handoff, Design QA, and launch-stage review. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.…

Sugeon Lee

Product & UX/UI Designer with 7 years 3 months of experience designing complex B2B SaaS, operational platforms, AI-enabled products, dashboards, responsive web, and scalable design systems. As Design PL for KAF, an integrated web/mobile agricultural and fisheries wholesale market, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, design-system construction, developer handoff, Design QA, and launch-stage review. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.…

Available to hire

Product & UX/UI Designer with 7 years 3 months of experience designing complex B2B SaaS, operational platforms, AI-enabled products, dashboards, responsive web, and scalable design systems. As Design PL for KAF, an integrated web/mobile agricultural and fisheries wholesale market, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, design-system construction, developer handoff, Design QA, and launch-stage review. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

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Work Experience

Founder · Product Design Lead at IAK Design Studio
June 1, 2023 - August 31, 2026
Led end-to-end product design for complex B2B SaaS, public-sector, AI-enabled, commerce, and operational platforms. As Design PL for KAF, led requirements analysis, information architecture, user flows, UX/UI, design-system construction, developer handoff, Design QA, and launch-stage review. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

Education

Bachelor of Fine Arts — Visual Design at Tongmyong University
March 1, 2009 - February 28, 2018
Visual Design · Graduated 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Financial Services, Retail
    KAF — KRW 1T+ Wholesale Platform | Design PL

    Overview

    KAF is an integrated web/mobile B2B agricultural and fisheries wholesale market connecting ordering, pricing, transaction records, and settlement in one operational workflow.

    My role

    As Design PL / Product Designer, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, responsive behavior, design-system construction, developer-ready Figma delivery, collaboration, Design QA, and launch-stage implementation review.

    Design challenge

    The platform had to turn complex wholesale policies, multi-party transactions, operational exceptions, and dense business data into clear workflows for professional users.

    Outcome

    I created a scalable interface architecture and reusable design system that improved consistency and gave developers a clear implementation foundation. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

    Portfolio:

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