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Sugeon Lee

Available to hire

Product & UX/UI Designer with 7 years 3 months of experience designing complex B2B SaaS, operational platforms, AI-enabled products, dashboards, responsive web, and scalable design systems.

About

Product & UX/UI Designer with 7 years 3 months of experience designing complex B2B SaaS, operational platforms, AI-enabled products, dashboards, responsive web, and scalable design systems. As Design PL for KAF, an integrated web/mobile agricultural and fisheries wholesale market, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, design-system construction, developer handoff, Design QA, and launch-stage review. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

  • Joined September 2026

Industry experience

  • Agriculture & Mining
  • Financial Services
  • Retail

More experts

Projects · 1

Overview

KAF is an integrated web/mobile B2B agricultural and fisheries wholesale market connecting ordering, pricing, transaction records, and settlement in one operational workflow.

My role

As Design PL / Product Designer, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, responsive behavior, design-system construction, developer-ready Figma delivery, collaboration, Design QA, and launch-stage implementation review.

Design challenge

The platform had to turn complex wholesale policies, multi-party transactions, operational exceptions, and dense business data into clear workflows for professional users.

Outcome

I created a scalable interface architecture and reusable design system that improved consistency and gave developers a clear implementation foundation. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

Portfolio:

KAF — KRW 1T+ Wholesale Platform | Design PL
  • Product Designer
  • UI Designer
  • UX Designer

Work experience

Founder · Product Design Lead · IAK Design StudioJun 2023 – Aug 2026 · 3 yrs 3 mos

Led end-to-end product design for complex B2B SaaS, public-sector, AI-enabled, commerce, and operational platforms. As Design PL for KAF, led requirements analysis, information architecture, user flows, UX/UI, design-system construction, developer handoff, Design QA, and launch-stage review. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

Education

Bachelor of Fine Arts — Visual Design · Tongmyong University2009 – 2018

Visual Design · Graduated 2018

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