KAF — KRW 1T+ Wholesale Platform | Design PL

Overview

KAF is an integrated web/mobile B2B agricultural and fisheries wholesale market connecting ordering, pricing, transaction records, and settlement in one operational workflow.

My role

As Design PL / Product Designer, I led requirements analysis, information architecture, user flows, end-to-end UX/UI, responsive behavior, design-system construction, developer-ready Figma delivery, collaboration, Design QA, and launch-stage implementation review.

Design challenge

The platform had to turn complex wholesale policies, multi-party transactions, operational exceptions, and dense business data into clear workflows for professional users.

Outcome

I created a scalable interface architecture and reusable design system that improved consistency and gave developers a clear implementation foundation. After launch, KAF grew to publicly reported annual transaction volume above KRW 1 trillion—subsequent platform scale, not individual causation.

Portfolio: