Available to hire
I’m Suhaib Abdullakutty, a strategic communications consultant with over 17 years of experience crafting compelling brand narratives across government, tourism, healthcare, AI, and digital assets. I specialize in corporate communications, social media, and content strategy—leading teams to deliver clear, impactful messaging and integrated campaigns across web, media, and events.
Based in Dubai, I have shaped communications for major clients including the Royal Commission for AlUla, Al Jalila Children’s Hospital, Fluid AI, and Dubai’s government, turning complex ideas into accessible stories. I thrive on collaboration with editors, designers, and technologists to drive awareness and engagement through thoughtful copy, tone of voice, and content strategies that resonate with diverse audiences.
Experience Level
Expert
Expert
Language
English
Fluent
Hindi
Advanced
Malayalam
Advanced
Work Experience
Head of Copy-Contract at Royal Commission for AlUla, Kingdom of Saudi Arabia
March 1, 2025 - September 25, 2025Responsible for factual and syntactic accuracy of English copy across 800+ pages and over 250,000 words; ensured consistent AlUla tone across destinations; crafted inspiring copy for events and pillar narratives including history, heritage, art and culture, nature, wellness, and sport.
Director of Communications at Studio Sahara, Riyadh
June 1, 2024 - September 25, 2025Developed and implemented strategic communications for C-level executives, solo entrepreneurs, and SMEs; created tone of voice and content style guides; aligned messaging with brand; built content calendars and advised on events and media opportunities.
Communications Consultant at Fluid AI
November 1, 2023 - September 25, 2025Oversaw a communications strategy for Fluid AI, a low-latency liquidity aggregator using AI-driven models; built a launch-ready comms framework, messaging, and tools; managed a global PR agency to raise awareness of AI-driven platforms; produced B2B and B2C content for tools and channels including blogs, newsletters, market reports, podcasts, social media, and white papers.
Communications Consultant at Aero Smart UAV, Dubai
December 1, 2021 - September 25, 2025Developed a digital communications strategy from the ground up; supported launch initiatives; promoted drone-use-case projects across Africa, the Middle East, and Europe; secured quality leads via Google Ads resulting in $400,000 in quarterly sales.
Marketing and Communications at Al Jalila Children's Hospital, Dubai
June 1, 2020 - September 25, 2025Responsible for English content across PR, online, marketing, and social media; oversaw content and web development for the UAE’s only children’s specialty hospital; edited and produced press releases, web content, ad copy, speeches for C-suite, social media copy, and other content; managed digital and web development projects for the hospital and its sites.
Manager – Social Media at Dubai Tourism, Government of Dubai
August 1, 2016 - September 25, 2025Oversaw social media strategy for Dubai Calendar and festival initiatives; managed social channels for Dubai Motor Festival, Dubai Comedy Festival, Ramadan in Dubai, and Eid in Dubai; supported paid media and audience insight-driven campaign planning; managed stakeholder relationships and regional social media campaigns; contributed to event marketing and partnerships.
Manager at Dubai Tourism, Government of Dubai
October 1, 2014 - September 25, 2025Founding member of Dubai Calendar – the official events calendar; managed daily implementation of digital assets, social media event marketing, and cross-agency collaboration to maximize visibility and value from the calendar; worked with internal teams and external agencies to deliver quarterly and annual KPIs for Facebook, Twitter, website traffic and maintenance.
Senior Editor at Department of Economic Development, Government of Dubai (now Dubai Tourism)
September 1, 2011 - September 25, 2025Key PR team member responsible for drafting press releases, speeches for CEO and senior management; managing PR schedules; liaising with media to secure city-wide event coverage; developing media relations in the Indian media; supporting online and print publications for Dubai Events and Promotions Establishment and its festivals; creating newsletters and brochures.
Head of Copy - Contract at Royal Commission for AlUla, Kingdom of Saudi Arabia
March 1, 2025 - September 25, 2025Strategy and delivery of written content across web, social and digital marketing for Experience AlUla; ensured factual and syntactic accuracy of English copy across 800+ pages and over 250,000 words; maintained a consistent AlUla voice to enhance the destination offering online; crafted engaging copy for events and destination pillars including history, heritage, art, culture, nature, wellness, and sport.
Director of Communications at Studio Sahara
June 1, 2024 - September 25, 2025Developed and implemented strategic communications for C-level executives, solo entrepreneurs, and SMEs; created tone of voice and content style guides; collaborated on key messaging, media training, social media presence, and personal branding; created editorial calendars and content plans for social, web, and press; advised on events, media opportunities, and government collaborations.
Communications Consultant at Fluid AI
November 1, 2023 - September 25, 2025Oversaw the communications strategy for Fluid AI – a low-latency liquidity aggregator using AI-driven models to deliver best execution in digital asset markets; developed pre-launch and launch messaging, audience segmentation, and tools; managed a global PR agency and drove coverage across traditional and crypto media; produced B2B and B2C content across blogs, newsletters, reports, podcasts, social, and white papers; created briefing and messaging docs for executives during events.
Communications Consultant at Aero Smart UAV
December 1, 2021 - September 25, 2025Developed a digital communications strategy from the ground up; launched case studies across select countries in Africa, the Middle East, and Europe; acquired quality leads through Google Ads translating into $400,000 in quarterly sales; built out content across channels (blogs, newsletters, market reports, podcasts, social, and website) and aligned with product messaging.
Marketing and Communications at Al Jalila Children's Hospital
June 1, 2020 - September 25, 2025Responsible for all English content across PR, online, marketing, and social media; oversaw content and web development for the hospital; project-managed digital and web development requirements; uploaded content and managed functionality, design, integration, and performance of websites and microsites; used Google Analytics to track organic, referral, direct, and social visits; ensured digital assets were up to date.
Manager – Social Media at Dubai Tourism, Government of Dubai
August 1, 2016 - September 25, 2025Oversaw social media strategy for Dubai Calendar and festivals; managed social media for Dubai Motor Festival, Dubai Comedy Festival, Ramadan in Dubai, and Eid in Dubai; supported social channels to promote Dubai as an events destination; managed paid media to drive event visitation; conducted research and insights; managed stakeholder relationships; ran local and regional social media campaigns for events.
Manager – Social Media at Dubai Tourism, Government of Dubai
October 1, 2014 - September 25, 2025Founding team member of Dubai Calendar – the official events calendar by the Government of Dubai; managed day-to-day implementation of calendar digital assets; contributed to the development and activation of event marketing strategy for the Dubai Calendar consumer-facing site; collaborated with corporate communications and events teams; delivered KPIs for Facebook, Twitter, website traffic, and site maintenance; set quarterly and annual targets for assets.
Senior Editor at Department of Economic Development, Government of Dubai (now Dubai Tourism)
September 1, 2011 - September 25, 2025Core PR responsibilities included drafting press releases and speeches for CEO and senior management; planning PR schedules; liaising with media to ensure city-wide coverage for major events (Dubai Shopping Festival, Dubai Summer Surprises, Eid in Dubai); developed online and print publications for the Dubai Events and Promotions Establishment and its festivals; produced online newsletters and collateral; managed media relations and content for events.
Education
Master of Arts in Media and Communication Studies at Middlesex University, London, United Kingdom
January 11, 2030 - January 1, 2006Bachelor of Arts in English Copy-Editing at Sacred Heart College, MG University, India
January 11, 2030 - January 1, 2001Master of Arts in Media and Communication Studies at Middlesex University, London, United Kingdom
January 11, 2030 - January 1, 2006Bachelor of Arts in English Copy-Editing at Sacred Heart College, MG University, India
January 11, 2030 - January 1, 2001Qualifications
Industry Experience
Government, Healthcare, Travel & Hospitality, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
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