Experience Level
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Expert
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Intermediate
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Language
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Work Experience
Senior Brand Solutions Strategist at Schbang
November 1, 2023 - January 31, 2025Led B2B brand strategy for Amazon Sellers, driving 370% growth in reach and 272.13% boost in Instagram engagement. Conceptualized, scripted and produced testimonial films with brands like Minimalist, boAt, and Cycle Agarbatti, generating 15K+ video views and 33K+ impressions on LinkedIn. Planned content ideation and maintained a 50+ piece monthly calendar. Managed client relations, improving satisfaction by 100%. Secured 3 Gold awards (Sammies, Sharks, Mcube). Executed Puma India’s You Need Balls campaign during the ICC Women’s Cricket event. Managed campaign budgets with a 10+ member team and trained junior strategists. Conducted Industry Readiness Sessions in colleges for real-world media insights.
Brand Solutions Strategist at Madaari Communications
November 1, 2023 - January 31, 2025Led social media strategy for 5+ brands monthly, including Skippi (Shark Tank India). Analyzed performance across platforms and produced detailed reports to sustain brand growth. Curated impactful creative copy and scripts, leveraged trends for engagement, and ideated an ad campaign for Skippi Ice-Pops. Developed an IP for Tribe Student Accommodation, achieving 300K+ reach in 7 days, ER of 4.7% and 100% follower growth on IG.
Social Media Associate at Keiretsu Forum Northwest & Rockies (Seattle) & related entities
April 1, 2025 - PresentLed B2B organic marketing for four brands: Keiretsu Forum Northwest & Rockies, Ecosystem Venture Group, NW Angel Fund, and Keiretsu Capital. Drove a 300% increase in organic lead generation in the first month and sustained 110%+ MoM growth over the next quarter. Managed full-funnel organic marketing campaigns across email newsletters, content marketing, and social media to boost event visibility and engagement.
Brand Solutions Strategist at Schbang, Bengaluru
November 1, 2021 - January 1, 2025Led B2B brand strategy for Amazon Sellers; drove 370% growth in reach and 272.13% boost in Instagram engagement. Conceptualized, scripted and executed testimonial films featuring brands like Minimalist, boAt, Cycle Agarbatti. Planned content ideation and development with a 50+ pieces/month social calendar. Managed client relations, improving client satisfaction by 100%. Secured 3 Gold awards (Sammies, Sharks, Mcube Marketing Awards) and led Puma India campaign during ICC Women's event. Oversaw budget allocation and collaborated with a 10+ member internal team; trained junior strategists; conducted Industry Readiness Sessions in colleges.
Social Media Associate at Keiretsu Forum Northwest & Rockies (and related ecosystem brands)
April 1, 2025 - PresentLed B2B organic marketing for four brands: Keiretsu Forum Northwest & Rockies, Ecosystem Venture Group, NW Angel Fund, and Keiretsu Capital. Drove a 300% increase in organic leads in the first month and sustained 110%+ MoM growth. Managed full-funnel organic campaigns across email, content marketing, and social media to boost event visibility and engagement.
Brand Solutions Strategist at LinkedIn Profiles (Self-employed / Freelance)
February 1, 2021 - November 1, 2023Led the social media strategy for 5+ brands monthly, including Skippi (Shark Tank India). Analyzed performance across multiple social media platforms, produced detailed reports, and sustained brand growth. Curated creative copy and scripts, leveraged trends for engagement, and ideated an ad campaign for Skippi Ice-Pops. Developed an IP for Tribe Student Accommodation, driving 300K+ reach in 7 days, with 4.7% engagement rate and 100% follower growth on Instagram.
Brand Solutions Strategist at Madari Communications, Pune
November 1, 2023 - January 1, 2025Led the social media strategy for 5+ brands monthly. Analyzed performance across platforms, produced reports, and used insights to sustain growth. Created impactful copy and scripts, leveraged trends for engagement, and ideated ad campaigns. Also developed an IP for Tribe Student Accommodation, achieving 300K+ reach in 7 days, a 4.7% engagement rate, and 100% follower growth on IG.
Brand Solutions Strategist at Madaari Communications, Pune
November 1, 2023 - January 1, 2025Led the social media strategy for 5+ brands monthly, including Skippi (featured on Shark Tank India). Analyzed performance across platforms, created detailed reports for sustained brand growth, curated creative copy and scripts, leveraged trends for engagement, and ideated ad campaigns. Developed an IP for Tribe Student Accommodation with strong reach and engagement metrics.
Social Media Associate at Keiretsu Forum
February 1, 2021 - November 1, 2023Led end-to-end strategy and execution across social media, PR, email marketing, community management, content planning, and performance reporting for Keiretsu Forum, Ecosystem Venture Group, NW Angel, Investment Syndication Network, PitchForce and PeopleConnect. Drove a 300% increase in organic lead generation in the first month and sustained 110%+ MoM growth. Launched PitchForce and PeopleConnect post-acquisition, defining brand identity, messaging framework, and social media tone.
Senior Brand Solutions Strategist at Madaari Communications
November 1, 2023 - January 1, 2025Led B2B brand strategy for Amazon Sellers, driving 370% growth in reach and 272.13% boost in Instagram engagement. Conceptualized, scripted and executed testimonial films featuring leading brands (Minimalist, boAt, Cycle Agarbatti), yielding 15K+ video views and 33K+ impressions on LinkedIn. Managed client relations with regular progress updates, achieving 100% client satisfaction. Secured 3 Gold awards at Sammies, Sharks, and Mcube Marketing Awards. Executed Puma India's 'You Need Balls' campaign during ICC Women's event, driving strong brand engagement. Managed campaign budgets, collaborated with a 10+ member internal team, and trained junior strategists. Conducted Industry Readiness Sessions in colleges.
Brand Solutions Strategist at Portfolio Suhana Wasim (Freelance)
February 1, 2021 - November 1, 2023Led the social media strategy for 5+ brands monthly, including Skippi (Shark Tank India). Analyzed performance across platforms and generated detailed reports to sustain brand growth. Curated creative copy and scripts, leveraged trends for engagement, and ideated ad campaigns (e.g., Skippi Ice-Pops). Developed an IP for Tribe Student Accommodation, delivering 300K+ reach in 7 days with an engagement rate of 4.7% and 100% follower growth on Instagram.
Social Media Associate at Keiretsu Forum
April 1, 2025 - PresentLed end-to-end strategy and execution across social media, PR, email marketing, community management, content planning, and performance reporting for Keiretsu Forum, Ecosystem Venture Group, NW Angel, Investment Syndication Network, PitchForce and PeopleConnect. Drove 300% increase in organic lead generation for Keiretsu Forum events in the first month and sustained 110%+ MoM growth over the next quarter. Leveraged CEO-led storytelling to simplify investment narratives and build organic brand interest. Launched and positioned PitchForce and PeopleConnect post-acquisition, defining brand identity, messaging framework, and social media tone.
Education
BSc. in Mass Communication & Videography (Hons) at St. Xavier's College
January 1, 2020 - January 1, 2023Higher Secondary (Humanities) at Shri Shikshayatan School
January 1, 2006 - January 1, 2020Marketing Analytics Foundation at Coursera
January 11, 2030 - December 5, 2025BSc. (Hons) in Mass Communication & Videography at St. Xavier's College
January 1, 2020 - January 1, 2023AISSE (Class 10) at Shri Shikshayatan School
January 1, 2006 - January 1, 2020AISSCE (Class 12) - Humanities at Shri Shikshayatan School
January 1, 2006 - January 1, 2020BSc. in Mass Communication & Videography (Hons) at St. Xavier's College
January 1, 2020 - January 1, 2023BSc in Mass Communication & Videography (Hons) at St. Xavier's College
January 1, 2020 - January 1, 2023High School (Humanities) at Shri Shikshayatan School
January 1, 2006 - January 1, 2020BSc. in Mass Communication & Videography (Honours) at St. Xavier's College
January 1, 2020 - January 1, 2023High School (Humanities) – AISSE/AISSCE at Shri Shikshayatan School
January 1, 2006 - January 1, 2020Qualifications
Honorable Mention for Oratory in Model United Nations
January 1, 2020 - December 5, 2025Best Delegate in Inter-UN MUN
January 1, 2018 - December 5, 2025Marketing Analytics Foundation
January 11, 2030 - December 5, 2025Marketing Analytics Foundation (Coursera)
January 11, 2030 - January 7, 2026Sammies/Sharks/Mcube Gold Award (Marketing)
January 11, 2030 - January 7, 2026Marketing Analytics Foundation
January 11, 2030 - January 7, 2026Marketing Analytics Foundation (Coursera)
January 11, 2030 - March 2, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Education
Experience Level
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Intermediate
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