Sumedha Syam Gundimeda
Hi there! I’m Sumedha, a marketing and commercialization professional with 5+ years of experience spanning Fortune 500 FMCG, management consulting, and early-stage digital brands.
About
Hi there! I’m Sumedha, a marketing and commercialization professional with 5+ years of experience spanning Fortune 500 FMCG, management consulting, and early-stage digital brands. I was trained at Coca-Cola and have led go-to-market execution for 10+ product launches, turning brand ideas into market-ready campaigns and delivering measurable revenue impact.
I thrive in cross-functional settings, love building scalable launch processes, and enjoy translating complex data into clear stories that drive growth. I’m excited to bring my fast ramp-up mindset and hands-on execution to new challenges in product marketing and growth.
- 4 years' experience
- Joined February 2026
Industry experience
- Consumer Goods
- Professional Services
- Retail
- Software & Internet
- Media & Entertainment
More experts in San Jose, United States
Work experience· 4 roles
Led creator-led digital marketing initiatives across influencer, affiliate, email, and e-commerce channels; owned end-to-end influencer program (30+ creators); analyzed performance across Instagram and TikTok, driving 20K+ cumulative views; launched brand’s first email marketing campaign for 2.2K+ subscribers with 10% CTR; optimized Shopify listings and managed affiliate discount codes to support creator-led conversion.
Led commercialization and go-to-market execution for 10+ new product launches, driving $15M+ regional revenue across India and Southwest Asia; owned quarterly volume and launch forecasting for 10M+ units; designed and rolled out commercialization performance trackers across 11+ bottling partners; served as commercialization process owner for 50+ innovation and launch workstreams.
Designed and led development of a retail execution framework across 1,700 hypermarkets; supported national and regional campaigns for Thums Up across 1,600+ restaurants and 4 states; led rural activation programs across 2 states engaging 450K+ consumers and 1M+ product samplings; built ROI models for 50 pilot stores to optimize $2–3M in POSM spend.
Education
Certifications and awards
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