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I'm an NYC-based art director, graphic designer, and illustrator. Originally from Seoul and a graduate of SVA. I collaborate with brands and creatives to build visuals that speak and stick. My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times. Lately, I've been exploring AI as a creative collaborator — not as a substitute, but as a tool to push the boundaries of design and unlock new possibilities. You can see some work in my portfolio. Check out my work at sungpyo.com — let’s create something.…I'm an NYC-based art director, graphic designer, and illustrator. Originally from Seoul and a graduate of SVA. I collaborate with brands and creatives to build visuals that speak and stick. My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times. Lately, I've been exploring AI as a creative collaborator — not as a substitute, but as a tool to push the boundaries of design and unlock new possibilities. You can see some work in my portfolio. Check out my work at sungpyo.com — let’s create something.

SUNGPYO HONG

Art Director, Graphic Designer, Illustrator, +2

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I'm an NYC-based art director, graphic designer, and illustrator. Originally from Seoul and a graduate of SVA. I collaborate with brands and creatives to build visuals that speak and stick. My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times. Lately, I've been exploring AI as a creative collaborator — not as a substitute, but as a tool to push the boundaries of design and unlock new possibilities. You can see some work in my portfolio. Check out my work at sungpyo.com — let’s create something.…I'm an NYC-based art director, graphic designer, and illustrator. Originally from Seoul and a graduate of SVA. I collaborate with brands and creatives to build visuals that speak and stick. My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times. Lately, I've been exploring AI as a creative collaborator — not as a substitute, but as a tool to push the boundaries of design and unlock new possibilities. You can see some work in my portfolio. Check out my work at sungpyo.com — let’s create something.

Available to hire

New York City, United States

I’m an NYC-based art director, graphic designer, and illustrator. Originally from Seoul and a graduate of SVA.

I collaborate with brands and creatives to build visuals that speak and stick. My work has been featured at the Emmys, recognized by the ADC, and published in The New York Times. Lately, I’ve been exploring AI as a creative collaborator — not as a substitute, but as a tool to push the boundaries of design and unlock new possibilities. You can see some work in my portfolio. Check out my work at sungpyo.com — let’s create something.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Graphic Designer at Rodrigo Corral Studio

May 1, 2017 - October 1, 2018

Designed book covers and interiors, developing layouts, typography, and illustrations that align with each project’s concept. Created motion graphics for book promotions, bringing covers and illustrations to life.

Senior Graphic Designer at VICE Media

May 1, 2019 - December 1, 2023

Led end-to-end design for documentaries, including title sequences, graphic systems, and marketing assets, working closely with producers, editors, and animators. Created in-film graphics for VICE News Tonight, delivering all related graphic assets under same-day newsroom deadlines. Designed podcast covers and supporting assets for Vice’s audio team.

Freelance Art Director / Graphic Designer / Illustrator at Independent Freelancer

May 1, 2019 - December 1, 2023

Collaborated with creatives on campaigns and brand initiatives for clients including Uber, Polymarket, Bulleit Bourbon, and Listening Point. Led visual development and execution across brand, digital, and marketing deliverables, translating creative concepts into cohesive visual systems. Utilized AI tools in the design process to streamline workflows, accelerate concept generation and iteration, and enhance design efficiency.

Freelance Graphic Designer

January 1, 2024 - Present

Worked as a graphic designer for various projects for clients including Airbnb, United Nations, and Vilcek Foundation, in collaboration with studios such as Art Camp, Cash Studio, and Design Box.