Available to hire
I’m Paul Ducco, a senior creative, designer and strategic thinker with 25+ years of experience across digital, brand and motion systems. I thrive in cross-functional teams, turning ambiguous briefs into clear direction and deliverable outcomes, from discovery through to production. My practice spans brand identity, publication design, packaging, digital assets and environmental graphics, always aiming to maintain brand integrity while adapting to diverse audiences.
I’m equally comfortable leading strategic discussions and hands-on craft, guiding teams through complex productions for cultural institutions, non-profits and tech clients. I frequently work with external suppliers and internal stakeholders to ensure design intent is realized in print, digital and experiential formats.
Experience Level
Language
English
Fluent
Work Experience
Digital & Design Project Manager at Bundanon
December 31, 2025 - October 9, 2025Led strategic brand and digital transformation across Bundanon engagements, including planning a $250–350K platform redevelopment. Approached redevelopment as a visitor-focused product challenge, aligning internal capabilities, content strategy and future-state user journeys into a deliverable offering. Conducted expedited audits of tech stack and institutional needs; collaborated with executive and departmental teams across digital, print, wayfinding and event communications. Developed brand frameworks, digital strategy and cohesive guidelines to support a future-ready, mission-aligned experience. Unified understanding, positioning, language, user journeys and compliance into a scalable content ecosystem that could be delivered and maintained by a small team.
Design Partner at Bundanon
December 31, 2019 - October 9, 2025Provided design leadership and strategic platform planning, aligning internal capability with platform structure and stakeholder needs to deliver ambitious yet realistically deliverable solutions. Oversaw cross-department collaboration and ensured brand, content and user journeys were coherent and scalable for long-term maintenance.
Brand, Communications & Fundraising Officer at South Coast Arts Inc.
January 1, 2023 - PresentDrove the establishment and launch of a regional NFP arts organisation. Created brand identity systems and operational playbooks; launched two sub-brands (The Other Side and Weave Directory) and shaped offerings with product thinking to ensure clarity, sustainability and lean delivery. Achieved measurable growth in community engagement and channel engagement while delivering in-house communications and activation assets using AI-powered workflows.
Senior Creative: Motion & UI at Canva
December 31, 2023 - October 9, 2025Contributed to brand, motion and UI campaigns as part of Canva’s global creative and platform teams. Supported the 'What will you design today?' campaign and contributed to the motion toolkit used across public-facing UX, streamlining workflows and expanding Canva’s audience through strategic visual systems. Helped evolve prototyping and motion processes for cross-functional delivery, ensuring alignment between product teams and public-facing brand.
Director/Owner at Supernaut Pty Ltd
December 31, 2025 - October 9, 2025Founded and led a creative studio known for long-term client partnerships and cross-sector versatility. Actively shaped the creative strategy and discovery process—leading insight gathering, stakeholder engagement, and early-stage visioning. Directed major projects across motion, digital and print for cultural institutions, media organisations and tech clients, maintaining high client retention through strategic clarity and collaborative delivery.
Digital & Design Project Manager at Bundanon
December 31, 2025 - October 9, 2025Led strategic brand and digital transformation across Bundanon engagements, including planning a $250–350K platform redevelopment; aligned internal capability with platform structure and stakeholder needs to deliver an ambitious yet realistically deliverable visitor-focused solution. Oversaw audits and alignment across tech stack, systems, and institutional needs; collaborated with executive and departmental teams; developed brand frameworks, digital strategy and cohesive guidelines to support a future-ready, mission-aligned experience.
Design Partner at Bundanon
December 31, 2019 - October 9, 2025Strategic design leadership for Bundanon engagements, enabling platform redevelopment planning and cross-department alignment; unified language, user journeys and content ecosystems for scalable delivery.
Brand, Communications & Fundraising Officer at South Coast Arts Inc.
January 1, 2023 - PresentEstablished and launched a regional NFP arts organisation; created brand identity systems and operational playbooks; launched sub-brands (The Other Side and Weave Directory) with product thinking; achieved growth in community engagement and channel performance; built in-house workflows using AI to maximise efficiency while preserving narrative and design standards.
Senior Creative: Motion & UI at Canva
December 31, 2023 - October 9, 2025Contributed to brand, motion and UI campaigns; helped deliver the 'What will you design today?' campaign; evolved motion tooling and prototyping processes to align product and brand across teams.
Director/Owner at Supernaut Pty Ltd
December 31, 2025 - October 9, 2025Founded and led a creative studio delivering cross-disciplinary projects in motion, digital and print; led discovery, stakeholder engagement and early-stage visioning; maintained long-term client partnerships across cultural institutions, media and tech.
Digital & Design Project Manager at Bundanon
January 1, 2024 - December 31, 2025Brand identity application and visual storytelling across digital, print, way-finding, signage and publications for Bundanon. Delivered seasonal artwork, exhibition graphics, event communications, donor collateral, business documentation and marketing materials — maintaining brand consistency while adapting to diverse formats and audiences. Comfortable working across departments and with external suppliers to ensure design intent carries through to final production.
Design Partner at Bundanon
January 1, 2017 - December 31, 2019Design Partner for Bundanon (2017–2019).
Senior Creative: Motion & UI at Canva
January 1, 2022 - December 31, 2023Motion production, design and UI visualisation for Canva’s global creative team. Helped deliver the “What will you design today?” campaign. Developed a production based, programmatic motion toolkit — reusable interface components with expressions and automation that transformed how teams visualised product flows across broadcast, social and web content delivery.
Director/Owner at Supernaut Pty Ltd
January 1, 2015 - PresentFounded and led a creative studio delivering end-to-end design across brand, packaging, publication and digital for cultural institutions, media organisations and tech clients. Hands-on design and production across all projects.
Education
Diploma in Graphic Design at RMIT University
January 11, 2030 - October 9, 2025Advanced Diploma in Electronic Design & Digital Communications at Victoria University
January 11, 2030 - October 9, 2025Certificate IV in Entrepreneurship & New Business at TAFE NSW
January 11, 2030 - October 9, 2025Master of Design at Monash University
January 11, 2030 - October 9, 2025Human-Centred Leadership and Facilitation at Habitus
January 11, 2030 - February 4, 2026User Experience Design — Google Professional Certificate at Google
January 11, 2030 - February 4, 2026Graphic Design Diploma at Interaction Design Foundation (IxDF)
January 11, 2030 - February 4, 2026Diploma of Graphic Design at RMIT University
January 11, 2030 - February 4, 2026Advanced Diploma of Electronic Design & Digital Communications at Victoria University
January 11, 2030 - February 4, 2026Certificate IV in Entrepreneurship & New Business at TAFE NSW
January 11, 2030 - February 4, 2026Brand Strategy at The Futur
January 11, 2030 - February 4, 2026Master of Design at Monash University
January 11, 2030 - February 4, 2026Qualifications
Professional Certificate in Brain Science & Technology
January 11, 2030 - October 9, 2025Certificate IV in Entrepreneurship & New Business
January 11, 2030 - October 9, 2025Brand Strategy
January 11, 2030 - October 9, 2025Brain Science & Technology (Professional Certificate)
January 11, 2030 - October 9, 2025Graphic Design Diploma
January 11, 2030 - October 9, 2025Electronic Design & Digital Communications (Advanced Diploma)
January 11, 2030 - October 9, 2025Entrepreneurship & New Business (Certificate IV)
January 11, 2030 - October 9, 2025Master of Design
January 11, 2030 - October 9, 2025Brand Strategy
January 11, 2030 - October 9, 2025Human-Centred Leadership and Facilitation
January 11, 2030 - February 4, 2026Google Professional Certificate: User Experience Design
January 11, 2030 - February 4, 2026Graphic Design Diploma
January 11, 2030 - February 4, 2026Diploma of Graphic Design
January 11, 2030 - February 4, 2026Advanced Diploma of Electronic Design & Digital Communications
January 11, 2030 - February 4, 2026Certificate IV in Entrepreneurship & New Business
January 11, 2030 - February 4, 2026Brand Strategy
January 11, 2030 - February 4, 2026Master of Design
January 11, 2030 - February 4, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services, Government, Software & Internet
Experience Level
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