Available to hire
Hi, I’m Supriti Pradhan, a Product & UI Designer with 5+ years of experience shaping mobile and web experiences that scale, convert, and feel cohesive. I love turning complex problems into intuitive interfaces and cohesive design systems.
I’m comfortable owning projects end-to-end and collaborating closely with developers, marketing, and operations to ship polished, responsive interfaces. I’ve led customer-experience initiatives, built reusable UI components in Figma, and driven product decisions that align with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Sabbatical
January 1, 2025 - January 1, 2025Intentional career break focused on personal development, travel, and independent creative projects.
Customer Experience & Product Design Lead at Simify (formerly SimsDirect)
January 1, 2022 - January 1, 2025Led company-wide rebrand, redefining visual identity, digital presence, and customer experience strategy; Designed and launched a customer-facing mobile app for eSIM purchase, installation, and management; Led iterative redesign of high-traffic web experiences (mobile and desktop), improving information hierarchy and conversion performance; Designed and shipped multiple internal backend tools to improve operational efficiency and reduce manual work load; Launched and analyzed A/B tests to improve activation, onboarding, and purchase conversion; Built scalable onboarding and post-purchase experiences to reduce support friction; Collaborated with developers, marketing, and operations to align product decisions with business goals; Built and evolved reusable UI components in Figma to ensure consistency across web, app, and internal tools.
Founder & Designer at Independent Etsy eCommerce Business
January 1, 2020 - January 1, 2020Launched and scaled a profitable print-on-demand eCommerce business; Designed digital products and optimized listings for marketplaces search and conversion; Managed branding, product strategy, and customer experience end-to-end; Drove revenue through organic search engine optimization.
Customer Experience & Design Lead at Simify
January 1, 2018 - January 1, 2020Improved customer support efficiency by 25% through macro systems; Launched a chat bot reducing resolution time by 40%; Conducted customer interviews and journey mapping to identify friction points; Led product page redesign initiatives based on behavioral insights; Collaborated on full website redesign with UX and development teams.
Education
Product Design Course at Dribbble
January 1, 2020 - January 1, 2020User Experience Design at Springboard
January 1, 2018 - January 1, 2018Bachelor of Commerce at University of New South Wales
January 1, 2018 - January 1, 2018Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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