Surbhi Shah

Led SEO & SEM campaigns for Intercity and Entrada Travel brands across NZ, AU, UK, US, and global markets. Drove organic growth and conversions through SEO, CRO, A/B testing, and landing page optimisation. Leveraged GA4, Search Console, SEMrush, and Clarity to analyse performance and maximise ROI. Conducted market and competitor research to identify growth opportunities and improve campaign performance. Collaborated with cross-functional teams to execute high-impact digital marketing strategies. Developed and executed SEO strategies across multiple client accounts. Improved technical SEO, site performance and organic visibility. Managed SEO, paid campaigns, website optimisation and CRO initiatives. Managed 100+ projects across diverse industries. Led SEO, PPC, social media and content marketing teams. Client Relationship Management · Stakeholder Engagement · Project Management · Team Leadership · Strategic Planning

Led SEO strategy and execution for Entrada Travel brands, driving improvements in organic visibility and conversion performance. Analysed search performance using GA4 and Search Console, identified opportunities through technical SEO and competitor research, and implemented on-page and landing-page optimisations. Supported CRO efforts through testing and page refinement to improve engagement and leads. Utilised SEO tools (e.g., SEMrush/Ahrefs) and session replay/behaviour insights (Microsoft Clarity/Hotjar) to diagnose friction points and enhance funnel performance.