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Results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimisation. Experienced across Australia, New Zealand, UK and US markets, focused on driving traffic, leads, conversions, and revenue growth. Strong hands-on expertise in GA4, Search Console, SEMrush, and session replay tools to improve ROI and customer journeys. Leads technical SEO, landing-page optimisation, A/B testing, and marketing strategy execution while partnering with cross-functional teams to deliver high-impact results.…Results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimisation. Experienced across Australia, New Zealand, UK and US markets, focused on driving traffic, leads, conversions, and revenue growth. Strong hands-on expertise in GA4, Search Console, SEMrush, and session replay tools to improve ROI and customer journeys. Leads technical SEO, landing-page optimisation, A/B testing, and marketing strategy execution while partnering with cross-functional teams to deliver high-impact results.

Surbhi Shah

Digital Marketer, Growth Marketer, Marketing Strategist, +7

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Results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimisation. Experienced across Australia, New Zealand, UK and US markets, focused on driving traffic, leads, conversions, and revenue growth. Strong hands-on expertise in GA4, Search Console, SEMrush, and session replay tools to improve ROI and customer journeys. Leads technical SEO, landing-page optimisation, A/B testing, and marketing strategy execution while partnering with cross-functional teams to deliver high-impact results.…Results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimisation. Experienced across Australia, New Zealand, UK and US markets, focused on driving traffic, leads, conversions, and revenue growth. Strong hands-on expertise in GA4, Search Console, SEMrush, and session replay tools to improve ROI and customer journeys. Leads technical SEO, landing-page optimisation, A/B testing, and marketing strategy execution while partnering with cross-functional teams to deliver high-impact results.

Available to hire

Results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimisation. Experienced across Australia, New Zealand, UK and US markets, focused on driving traffic, leads, conversions, and revenue growth.

Strong hands-on expertise in GA4, Search Console, SEMrush, and session replay tools to improve ROI and customer journeys. Leads technical SEO, landing-page optimisation, A/B testing, and marketing strategy execution while partnering with cross-functional teams to deliver high-impact results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Technical Illustration

Intermediate

Tableau

Beginner

Work Experience

Digital Marketing & Growth Specialist

August 1, 2023 - March 31, 2025

Digital Marketing & Growth Specialist at Entrada Travel Group

August 1, 2023 - March 1, 2025

Led SEO & SEM campaigns for Intercity and Entrada Travel brands across NZ, AU, UK, US, and global markets. Drove organic growth and conversions through SEO, CRO, A/B testing, and landing page optimisation. Leveraged GA4, Search Console, SEMrush, and Clarity to analyse performance and maximise ROI. Conducted market and competitor research to identify growth opportunities and improve campaign performance. Collaborated with cross-functional teams to execute high-impact digital marketing strategies. Developed and executed SEO strategies across multiple client accounts. Improved technical SEO, site performance and organic visibility. Managed SEO, paid campaigns, website optimisation and CRO initiatives. Managed 100+ projects across diverse industries. Led SEO, PPC, social media and content marketing teams. Client Relationship Management · Stakeholder Engagement · Project Management · Team Leadership · Strategic Planning

Senior SEO Specialist at Entrada Travel Group

July 1, 2022 - December 31, 2023

Led SEO strategy and execution for Entrada Travel brands, driving improvements in organic visibility and conversion performance. Analysed search performance using GA4 and Search Console, identified opportunities through technical SEO and competitor research, and implemented on-page and landing-page optimisations. Supported CRO efforts through testing and page refinement to improve engagement and leads. Utilised SEO tools (e.g., SEMrush/Ahrefs) and session replay/behaviour insights (Microsoft Clarity/Hotjar) to diagnose friction points and enhance funnel performance.

Senior SEO Specialist at ReachLocal ANZ

July 1, 2022 - December 1, 2023

Led SEO strategy and execution for ANZ markets, focusing on organic growth, technical SEO, and performance optimization. Collaborated with cross-functional teams to deliver ROI through data-driven optimization and scalable campaigns.

Digital Marketing Specialist at ReachLocal ANZ

November 1, 2021 - July 31, 2022

Managed SEO and paid media activities for ANZ clients, with a focus on driving measurable traffic and lead outcomes. Conducted keyword and competitor research, monitored performance in GA4 and search reporting, and supported campaign optimisation across channels. Coordinated CRO and landing page improvements to increase conversion rates and improve campaign ROI. Worked across stakeholders to deliver reporting, actionable insights, and performance-led recommendations.

Digital Marketing Specialist at The Career Academy

November 1, 2021 - July 1, 2022

Drove digital marketing initiatives to improve traffic, leads, and conversions across channels. Implemented SEO and paid media strategies, and collaborated with content teams to optimise landing pages and campaigns.

Digital Marketing Manager at The Career Academy

December 1, 2014 - May 31, 2021

Owned digital marketing execution across SEO/SEM, content-led growth, and website optimisation. Led multi-project delivery, managed campaign performance tracking, and contributed to CRO initiatives via A/B testing and landing-page optimisation. Produced analytics insights to refine acquisition strategy, strengthen conversion pathways, and improve lead generation efficiency. Collaborated with internal teams to plan and deliver marketing initiatives aligned with business targets.

Digital Marketing Manager at Elixir Technologies Pvt Ltd

December 1, 2014 - May 1, 2021

Led SEO, paid campaigns, website optimisation and CRO initiatives. Managed 100+ projects across diverse industries. Built and led SEO, PPC, social media and content marketing teams; managed client relationships and stakeholder engagement, with a focus on strategic planning.