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I'm Surbhi Shah, a results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimization. I've worked across Australia, New Zealand, the UK, and the US, driving traffic, leads, conversions, and revenue growth. I collaborate with cross-functional teams to craft data-driven strategies and optimise campaigns using GA4, Search Console, SEMrush, and Clarity to maximise ROI.…I'm Surbhi Shah, a results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimization. I've worked across Australia, New Zealand, the UK, and the US, driving traffic, leads, conversions, and revenue growth. I collaborate with cross-functional teams to craft data-driven strategies and optimise campaigns using GA4, Search Console, SEMrush, and Clarity to maximise ROI.

Surbhi Shah

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I'm Surbhi Shah, a results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimization. I've worked across Australia, New Zealand, the UK, and the US, driving traffic, leads, conversions, and revenue growth. I collaborate with cross-functional teams to craft data-driven strategies and optimise campaigns using GA4, Search Console, SEMrush, and Clarity to maximise ROI.…I'm Surbhi Shah, a results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimization. I've worked across Australia, New Zealand, the UK, and the US, driving traffic, leads, conversions, and revenue growth. I collaborate with cross-functional teams to craft data-driven strategies and optimise campaigns using GA4, Search Console, SEMrush, and Clarity to maximise ROI.

Available to hire

I’m Surbhi Shah, a results-driven Digital Marketing & Growth Specialist with 12+ years of experience delivering measurable growth through SEO, SEM, paid media, analytics, CRO, content marketing, and website optimization.

I’ve worked across Australia, New Zealand, the UK, and the US, driving traffic, leads, conversions, and revenue growth. I collaborate with cross-functional teams to craft data-driven strategies and optimise campaigns using GA4, Search Console, SEMrush, and Clarity to maximise ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing & Growth Specialist at Entrada Travel Group

August 1, 2023 - March 1, 2025

Led SEO & SEM campaigns for Intercity and Entrada Travel brands across NZ, AU, UK, US, and global markets. Drove organic growth and conversions through SEO, CRO, A/B testing, and landing page optimisation. Leveraged GA4, Search Console, SEMrush, and Clarity to analyse performance and maximise ROI. Conducted market and competitor research to identify growth opportunities and improve campaign performance. Collaborated with cross-functional teams to execute high-impact digital marketing strategies. Developed and executed SEO strategies across multiple client accounts. Improved technical SEO, site performance and organic visibility. Managed SEO, paid campaigns, website optimisation and CRO initiatives. Managed 100+ projects across diverse industries. Led SEO, PPC, social media and content marketing teams. Client Relationship Management · Stakeholder Engagement · Project Management · Team Leadership · Strategic Planning

Senior SEO Specialist at ReachLocal ANZ

July 1, 2022 - December 1, 2023

Led SEO strategy and execution for ANZ markets, focusing on organic growth, technical SEO, and performance optimization. Collaborated with cross-functional teams to deliver ROI through data-driven optimization and scalable campaigns.

Digital Marketing Specialist at The Career Academy

November 1, 2021 - July 1, 2022

Drove digital marketing initiatives to improve traffic, leads, and conversions across channels. Implemented SEO and paid media strategies, and collaborated with content teams to optimise landing pages and campaigns.

Digital Marketing Manager at Elixir Technologies Pvt Ltd

December 1, 2014 - May 1, 2021

Led SEO, paid campaigns, website optimisation and CRO initiatives. Managed 100+ projects across diverse industries. Built and led SEO, PPC, social media and content marketing teams; managed client relationships and stakeholder engagement, with a focus on strategic planning.