Available to hire
I’m Susan Dinh, a Marketing Specialist and Designer based in Boston, MA, graduated with a BS in Business Administration and Design at Northeastern University. I blend creative design with data-driven marketing to craft engaging brand experiences across social platforms and corporate channels.
With a focus on sustainability and wellness, I thrive in cross-functional teams, lead marketing initiatives, and enjoy turning complex information into visually compelling content. In my spare time I love thrifting, knitting, and climbing,
Experience Level
Expert
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Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Language
Vietnamese
Fluent
Work Experience
Marketing Manager (Promoted from Graphic Designer) at Center for Spirituality, Dialogue, and Service (Northeastern University)
August 1, 2025 - July 1, 2026Developed the team's first marketing project management system and led weekly standups with 8 graphic designers to coordinate priorities, creative direction, and content strategy. Created daily branded graphics and short-form videos for Instagram, TikTok, and YouTube, averaging 3,000+ impressions per post through strategic concepting and engagement optimization.
Global Retail Marketing Co-op at MFS Investment Management
January 1, 2025 - June 1, 2025Created and distributed 4 weekly newsletters via Proze, optimizing content placement to boost engagement and highlight publications, product updates, and market insights. Managed 50+ Workfront jobs and coordinated cross-functional workflows to implement requests and updates. Led monthly content review meetings with 15+ marketing managers to evaluate publications, resulting in ~30% of expiring content archived to maintain site relevance. Conducted competitive analysis of 10+ firms' fixed income offerings across domestic and international markets to inform website messaging strategy.
Marketing & Design Co-op at State Street
January 1, 2024 - June 1, 2024Composed infographics, decks, and demos for conferences to guide partners through the white labelling of the team’s B2B SaaS offering, GlobalLink Digital. Onboarded 200+ user accounts and designed a feedback survey to identify usability improvements. Documented design elements for the company’s rebranding initiatives and provided UI/UX feedback to streamline navigation, visual cohesion, and accessibility. Proposed a merchandise business case to increase engagement across 400+ employees and clients.
Co-President (Promoted from Graphic Designer) at Trash2Treasure (Northeastern University)
January 1, 2014 - August 1, 2026Supervised move-out donation drives diverting waste from student dorms; collected 25,000+ lbs of discarded items; organized thrift sales attracting 1,000+ students; led weekly upcycling craft events; managed logistics, budget, and outreach to foster cross-organization collaboration; designed and posted social media graphics to promote events and increase participation.
Education
MA/BS in Business Administration and Design at Northeastern University Boston
January 11, 2030 - January 1, 2026Summer Study Abroad: Understanding Design at Northeastern University (France)
January 1, 2025 - January 1, 2025Textiles & Creative Coding at Austria
January 1, 2023 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet
Experience Level
Expert
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Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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