Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I'm Susan Medure Decatur, a multi-media offline and online sales and marketing executive with a passion for storytelling and the performing arts. I lead revenue growth for non-profit arts organizations and media brands, building cross-functional teams, designing new revenue streams, and leveraging social media to grow audience attendance and engagement. As a published playwright and freelance writer, I create press materials, blog posts, and website content, and I enjoy collaborating with artists and marketers to bring ideas to life and drive ticket sales, program participation, and community impact.…Hello, I'm Susan Medure Decatur, a multi-media offline and online sales and marketing executive with a passion for storytelling and the performing arts. I lead revenue growth for non-profit arts organizations and media brands, building cross-functional teams, designing new revenue streams, and leveraging social media to grow audience attendance and engagement. As a published playwright and freelance writer, I create press materials, blog posts, and website content, and I enjoy collaborating with artists and marketers to bring ideas to life and drive ticket sales, program participation, and community impact.

Susan Medure Decatur





Hello, I'm Susan Medure Decatur, a multi-media offline and online sales and marketing executive with a passion for storytelling and the performing arts. I lead revenue growth for non-profit arts organizations and media brands, building cross-functional teams, designing new revenue streams, and leveraging social media to grow audience attendance and engagement. As a published playwright and freelance writer, I create press materials, blog posts, and website content, and I enjoy collaborating with artists and marketers to bring ideas to life and drive ticket sales, program participation, and community impact.…Hello, I'm Susan Medure Decatur, a multi-media offline and online sales and marketing executive with a passion for storytelling and the performing arts. I lead revenue growth for non-profit arts organizations and media brands, building cross-functional teams, designing new revenue streams, and leveraging social media to grow audience attendance and engagement. As a published playwright and freelance writer, I create press materials, blog posts, and website content, and I enjoy collaborating with artists and marketers to bring ideas to life and drive ticket sales, program participation, and community impact.

Available to hire

Hello, I’m Susan Medure Decatur, a multi-media offline and online sales and marketing executive with a passion for storytelling and the performing arts. I lead revenue growth for non-profit arts organizations and media brands, building cross-functional teams, designing new revenue streams, and leveraging social media to grow audience attendance and engagement.

As a published playwright and freelance writer, I create press materials, blog posts, and website content, and I enjoy collaborating with artists and marketers to bring ideas to life and drive ticket sales, program participation, and community impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Email Marketing

Intermediate

SEO

Intermediate

Language

English

Fluent

Work Experience

President / Marketing Manager / Freelance Writer / Actor at Cincinnati Playwrights Initiative (CPI)

December 1, 2017 - Present

Prepare financial reports and serve on Board of Directors for non-profit arts organization. Restored profitability by creating new revenue streams with themed co-promotional fundraisers with local non-profits using social media to grow audience attendance at staged reading events. Retained and grew paid membership by 20%. Grew Facebook audience by 50%. Write press releases and maintain social media postings to promote audience engagement and grow ticket sales. Redesigned website in 2021 to grow Google keyword SEO. Wrote 5 plays which received staged readings and/or virtual performances from 2019 to 2024. Appeared onstage as actor, singer and dancer for CPI.

VP of Advertising at Great Lakes Publishing Company

June 1, 2017 - November 1, 2017

Redeveloped local and family owned magazine company to reposition and transition from B2B to B2C consumer audience for multiple publications and markets in Cincinnati, Dayton and Northern KY. Managed field and inside sales staff to solicit key ad agency marketing decision makers and C level executives to create business partnerships that included paid advertising, native advertising, content management, digital/social media marketing and event marketing contract agreements.

Business Development Consultant at Contractors Register, Inc.

September 1, 2013 - October 1, 2016

Rebuilt regional business-to-business account growth in Cincinnati/Northern KY market by 20.6% through consultative relationship network development with architects, engineers, general contractors and commercial construction businesses to increase web usage, content development, online traffic and SaaS digital product sales. Awarded President’s Circle for new business sales growth and highest account renewal rate.

Strategic Media Sales Integration/Business Development Manager at Cox Media Group Ohio

January 1, 2011 - August 31, 2013

Led company sales initiative for media integration of Online and Offline Target Media, converged Publishing, Broadcast and New Business Development; Integrated Yahoo! and Monster.com platforms cross-departmentally; achieved record digital revenue growth.

Sales Director, Print and Mail Division at Cox Media Group Ohio

January 1, 2009 - December 31, 2010

Recruited to establish start-up Advertising division for print and online target media teams across Dayton/Springfield and Cincinnati DMAs. Implemented Salesforce CRM; tripled revenue in 2 years; trained in target media optimization; new revenue growth in 2009-2010.

Advertising Sales Director at Cox Media Group Ohio

November 1, 2007 - December 31, 2008

Managed advertising revenue budget of $20 million for 2 daily and 4 weekly newspapers in Northern Cincinnati DMA; integrated direct mail and online multimedia products; implemented Yahoo! sales initiative in Cincinnati DMA. Consolidated and reorganized 20-person sales teams; grew online sales and new media revenue.

Strategic Projects Director at Cox Media Group Ohio

July 1, 2006 - October 1, 2007

Establish New Product, Sales Training and Development Advertising Division; Managed Editorial production for all magazines and niche publications in Cox Ohio markets. Developed High Impact Ad program and launched custom publishing initiatives that produced significant revenue; Led multi-market teams in cross-media sales and digital integration including Yahoo! and Monster.com platforms.