I’m a creative, values-driven professional with 7+ years of experience delivering award-winning environmental and communications campaigns. I've owned and delivered creative strategies, paid media campaigns and complex workflows to manage multiple digital channels. I thrive in collaborative, creative environments and am keen to work on projects that make the world a better place. I’m passionate about turning ideas into measurable impact. My work blends creativity with behavioral insight and data to drive engagement, awareness, and change. I’ve built and scaled social media audiences from scratch, managed influencers, budgets of £50K+, and steered end-to-end nationwide campaigns from concept through production and reporting. Take a look at my portfolio for more of my work. _Website not available. Sign in: https://www.twine.net/signup_

Susha Sooral

I’m a creative, values-driven professional with 7+ years of experience delivering award-winning environmental and communications campaigns. I've owned and delivered creative strategies, paid media campaigns and complex workflows to manage multiple digital channels. I thrive in collaborative, creative environments and am keen to work on projects that make the world a better place. I’m passionate about turning ideas into measurable impact. My work blends creativity with behavioral insight and data to drive engagement, awareness, and change. I’ve built and scaled social media audiences from scratch, managed influencers, budgets of £50K+, and steered end-to-end nationwide campaigns from concept through production and reporting. Take a look at my portfolio for more of my work. _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a creative, values-driven professional with 7+ years of experience delivering award-winning environmental and communications campaigns. I’ve owned and delivered creative strategies, paid media campaigns and complex workflows to manage multiple digital channels. I thrive in collaborative, creative environments and am keen to work on projects that make the world a better place.

I’m passionate about turning ideas into measurable impact. My work blends creativity with behavioral insight and data to drive engagement, awareness, and change. I’ve built and scaled social media audiences from scratch, managed influencers, budgets of £50K+, and steered end-to-end nationwide campaigns from concept through production and reporting.

Take a look at my portfolio for more of my work. Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Expert
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Expert
Expert
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Expert
Expert
Intermediate
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Language

Work Experience

Social Strategy and Content at Womens Aid
August 1, 2025 - February 1, 2026
Led the refresh of underperforming channels, developing organic and paid social content. Directed a social campaign for a major policy change achieving 4M+ impressions and 5K+ signatures in 10 days.
Communications and Partnerships at Sam Bentley Ltd
June 1, 2025 - Present
Led the partnerships strategy, developing digital collaborations and campaigns to meet quarterly KPIs and doubling partnership income to £160K within 6 months. Created marketing partnership assets (website, media packs, pitch decks) to strengthen partnership acquisition.
Creative Partner in Communications at Hubbub Foundation UK
December 1, 2019 - May 1, 2025
Led strategy, coordination and content creation across all key social channels, achieving 500K+ average monthly reach with an 8% engagement rate. Planned and delivered paid social strategies for nationwide environmental campaigns, and managed large-scale influencer campaigns from briefs and negotiations to reporting. Launched TikTok from scratch, growing to ~5K followers in a year. Redesigned and relaunched email marketing, expanding the list from 6K to 16K. Grew Instagram from 4K to 36K with organic engagement rising from 2.5% to 5%. Designed and improved cross-functional systems for production and approvals, increasing content lead time from 1 week to 1 month. Supported website redesign and migration, including a full SEO audit. Led photo and video shoots for national social media and TV campaigns, including the Eat Your Pumpkin film (2024) featured on Channel 4 with 1M+ views in a month. Executed audience and UX mapping across campaigns to maximise engagement, awareness and conversi
Digital Marketing & PR Intern at L’Oréal UK - Garnier Division
June 1, 2017 - August 1, 2018
Designed and delivered influencer campaigns for new product launches, managing budgets and GDPR compliance. Launched an online product review panel, including platform design, participant selection and engagement analysis. Led copy, design and build of marketing emails, increasing email frequency from monthly to weekly. Supported PR events such as London Fashion Week 2018. Reported monthly on performance across social, email and PR. Provided customer service across socials and websites and maintained brand website via a digital agency.

Education

BA in Business Management (First Class) at Aston University
January 1, 2015 - January 1, 2019

Qualifications

UpWorld Marketing Accelerator
January 11, 2030 - July 6, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Software & Internet