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I am a creative and detail-oriented social media professional with over 3 years of experience in managing brand presence, crafting compelling content, and executing paid campaigns. I take pride in successfully increasing brand engagement rates by 30% and follower growth by 40% in my recent roles, demonstrating my ability to drive impactful digital marketing strategies. With experience across multiple platforms and industries, I excel at planning and executing comprehensive social media strategies, optimizing performance through data-driven insights, and collaborating with creative teams to produce engaging content. I am passionate about leveraging analytics to improve ROI and brand visibility while fostering strong community engagement.…I am a creative and detail-oriented social media professional with over 3 years of experience in managing brand presence, crafting compelling content, and executing paid campaigns. I take pride in successfully increasing brand engagement rates by 30% and follower growth by 40% in my recent roles, demonstrating my ability to drive impactful digital marketing strategies. With experience across multiple platforms and industries, I excel at planning and executing comprehensive social media strategies, optimizing performance through data-driven insights, and collaborating with creative teams to produce engaging content. I am passionate about leveraging analytics to improve ROI and brand visibility while fostering strong community engagement.

Sushmitha Srikanth

Social Media Manager, Brand Strategist, Graphic Designer, +4

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I am a creative and detail-oriented social media professional with over 3 years of experience in managing brand presence, crafting compelling content, and executing paid campaigns. I take pride in successfully increasing brand engagement rates by 30% and follower growth by 40% in my recent roles, demonstrating my ability to drive impactful digital marketing strategies. With experience across multiple platforms and industries, I excel at planning and executing comprehensive social media strategies, optimizing performance through data-driven insights, and collaborating with creative teams to produce engaging content. I am passionate about leveraging analytics to improve ROI and brand visibility while fostering strong community engagement.…I am a creative and detail-oriented social media professional with over 3 years of experience in managing brand presence, crafting compelling content, and executing paid campaigns. I take pride in successfully increasing brand engagement rates by 30% and follower growth by 40% in my recent roles, demonstrating my ability to drive impactful digital marketing strategies. With experience across multiple platforms and industries, I excel at planning and executing comprehensive social media strategies, optimizing performance through data-driven insights, and collaborating with creative teams to produce engaging content. I am passionate about leveraging analytics to improve ROI and brand visibility while fostering strong community engagement.

Available to hire

I am a creative and detail-oriented social media professional with over 3 years of experience in managing brand presence, crafting compelling content, and executing paid campaigns. I take pride in successfully increasing brand engagement rates by 30% and follower growth by 40% in my recent roles, demonstrating my ability to drive impactful digital marketing strategies.

With experience across multiple platforms and industries, I excel at planning and executing comprehensive social media strategies, optimizing performance through data-driven insights, and collaborating with creative teams to produce engaging content. I am passionate about leveraging analytics to improve ROI and brand visibility while fostering strong community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Kannada

Fluent

Tamil

Intermediate

Hindi

Fluent

Work Experience

Social Media Executive at Butterpaper

August 1, 2025 - August 27, 2025

Planned, developed, and executed comprehensive social media strategies that increased followers by 41% within six months. Curated content calendars, coordinated with creative teams, and implemented trend-driven campaigns enhancing brand relevance and audience engagement. Led end-to-end campaign creation on Brevo, achieving open rates of 40% and optimized CTRs, boosting customer retention by 25%. Managed Instagram and Facebook ad strategies, budgets, and retargeting to maximize ROI. Produced monthly performance reports driving spikes in impressions and engagement. Directed campaigns leading to 40% follower growth and 30% interaction increase. Created data visualizations and tracked KPIs enabling improved campaign ROI by 50%. Collaborated with graphic designers, videographers, and copywriters to produce engaging content optimized for SEO, audience preferences, and platform algorithms. Managed and updated brand website content ensuring SEO-friendly, consistent branding and timely updates

Freelance Social Media Manager & Designer at Label Sonaakshi Raaj

October 1, 2025 - August 27, 2025

Curated online community engagement across Instagram and Facebook maintaining a consistent luxury brand voice, strengthening client relationships and boosting engagement rate by 35%. Designed and scheduled content aligned with couture aesthetics, conceptualized festive and bridal campaign calendars driving 25% increase in post reach. Collaborated on digital launch strategies increasing website traffic and visibility by 25%. Revamped product listings with SEO-optimized copy and enhanced visuals, increasing Shopify conversions by 20% during new launches. Improved site navigation and user experience on Shopify increasing time-on-site by 10% and reducing bounce rate by 5%. Created campaign graphics, carousel posts, and ad creatives, edited and retouched fashion shoot imagery using Adobe software, and produced Instagram Reels and campaign videos with Adobe Premiere Pro and After Effects.

Freelance Social Media Manager at Craft Circle

October 1, 2018 - August 27, 2025

Built online community engagement by responding to comments and queries across Instagram and Facebook. Monitored social media trends in ethical retail and sustainable fashion sectors. Created multi-platform content showcasing handcrafted apparel and accessories integrating artisan stories. Planned and executed professional photo and video shoots for collections, influencer partnerships, and seasonal campaigns. Directed influencer shoots generating 15+ high-quality UGC assets that increased campaign ROI by 20%. Managed influencer shoots from conception to completion including styling and content approval.

Social Media Executive at Zap Creatives

April 1, 2023 - August 27, 2025

Developed and executed social media strategies for FMCG and luxury brands driving measurable increases in brand engagement and reach. Analyzed performance data using Google Analytics, Meta Insights, and Excel to identify trends and optimize content leading to 15% engagement and 10% follower growth. Led digital campaigns around global awareness days generating higher visibility and audience interaction. Initiated collaborative content partnerships, doubling both quality and quantity of content. Created monthly reports with actionable insights improving content performance and ROI. Conducted knowledge sharing sessions enhancing campaign effectiveness and client satisfaction. Conceptualized and executed high-society experiential campaigns collaborating with celebrities and influencers, driving prestigious brand positioning.

Digital Marketing Intern at Kklouds Media & Marketing

September 1, 2021 - August 27, 2025

Enhanced brand visibility by 15% through social media strategies across platforms. Tracked social media metrics and compiled data for team reports. Researched trending topics and hashtags, drafted social media copy, blog posts, and email newsletters. Created basic graphic visuals using Canva. Assisted in preparing client presentation materials and advertising reports.