A seasoned creative, I have done everything from helping conceptualize and name a product or service, to developing their brand and style guides, and establishing visual direction. In addition, I design websites, build digital campaigns and conceive of execute on social media content. My past projects include event graphics, motion graphics, swag, and print pieces. In short, I do it all and am very practiced at applying brand consistently and across the board. For the past 20 years, I have been working remotely and freelance - so I have loads of experience juggling multiple projects and multiple clients. As a freelancer, I am well versed in effective remote communication, project management, juggling several projects, and self-direction. I have led a group of up to eighty content creators and UI designers as well as marketers, in a company that was sold for 850 million dollars. I credit the dedication my people had, our passion and commitment, for making a significant contribution to that sale. I have a strong record as a leader to and collaborator with both creators and other other disciplines. Let me know how I can help your brand shine!…

Susie Acheson

PRO

A seasoned creative, I have done everything from helping conceptualize and name a product or service, to developing their brand and style guides, and establishing visual direction. In addition, I design websites, build digital campaigns and conceive of execute on social media content. My past projects include event graphics, motion graphics, swag, and print pieces. In short, I do it all and am very practiced at applying brand consistently and across the board. For the past 20 years, I have been working remotely and freelance - so I have loads of experience juggling multiple projects and multiple clients. As a freelancer, I am well versed in effective remote communication, project management, juggling several projects, and self-direction. I have led a group of up to eighty content creators and UI designers as well as marketers, in a company that was sold for 850 million dollars. I credit the dedication my people had, our passion and commitment, for making a significant contribution to that sale. I have a strong record as a leader to and collaborator with both creators and other other disciplines. Let me know how I can help your brand shine!…

Available to hire

A seasoned creative, I have done everything from helping conceptualize and name a product or service, to developing their brand and style guides, and establishing visual direction. In addition, I design websites, build digital campaigns and conceive of execute on social media content. My past projects include event graphics, motion graphics, swag, and print pieces. In short, I do it all and am very practiced at applying brand consistently and across the board.

For the past 20 years, I have been working remotely and freelance - so I have loads of experience juggling multiple projects and multiple clients. As a freelancer, I am well versed in effective remote communication, project management, juggling several projects, and self-direction.

I have led a group of up to eighty content creators and UI designers as well as marketers, in a company that was sold for 850 million dollars. I credit the dedication my people had, our passion and commitment, for making a significant contribution to that sale. I have a strong record as a leader to and collaborator with both creators and other other disciplines.

Let me know how I can help your brand shine!

See more

Language

English
Fluent
French
Intermediate

Work Experience

Freelance Designer/Art Director/Branding Expert at Featherstone Studio LLC
December 29, 2004 - Present
Self-employed as a designer for print and web. Launched LLC Featherstone Studio in January 2018. Clients have included AARP, Hewlett Packard, Territory Foods and many more. Works on diverse projects ranging from postcards to full site design, user experience to event/environmental design. Seasoned brand designer and strategist.
Lead Designer at Territory Foods
July 5, 2010 - August 27, 2019
Managed social media creative, packaging, print materials, event graphics, online advertising, and contributed to copywriting, customer acquisition, and brand strategy.
Executive VP at ink2/cardstore.com
February 12, 2007 - October 29, 2008
Spearheaded content strategy, user interface design, and brand management for multiple web platforms. Rebuilt consumer and business-facing aspects of the California-based digital printing company. Redesigned the UI and look of cardstore.com, managed signing of new artists, and executed marketing strategies such as the New York Stationery Show. Helped bring in partners such as Papyrus Stationery.
Creative VP at American Greetings Interactive
December 31, 2002 - July 11, 2004
Responsible for content, user interface, design, and brand management for beatgreets.com, americangreetings.com, egreetings.com, and bluemountain.com. Oversaw a group of artists, designers, and producers. Directed creative team to achieve over one million paid subscribers in one year.
Senior Director at excite@home
January 4, 2001 - November 19, 2003
Managed ecard content, user interface, marketing, and design for BlueMountain.com.
Creative VP at Bluemountain.com
March 2, 1996 - January 2, 2002
Oversaw ecard content, user interface, and design for market leader in online greetings. Managed team of up to 80 artists, brand managers, designers, and product managers. Developed and sold multi-million dollar revenue-generating content projects for partners such as Hewlett Packard, Samsung, and reflect.com. Facilitated company sale for $850 million to excite@home through strategic partnership development and management.

Education

Bachelor of Fine Arts at Concordia University, Montréal
September 1, 1984 - January 1, 1988

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Education, Travel & Hospitality
    uniE621 Brand Development - Society Fair
    Society Fair, the brainchild of a James Beard award winner and his partner, was a food emporium in Alexandria VA. With a wine bar, exhibition kitchen, store and café, the location thrived until the pandemic, when it eventually closed. For this, one of my favorite projects, I designed a logo, signage, menus, website, artwork, packaging and more.…
    uniE621 Brand Implementation - Territory Foods
    Territory Foods, for whom I worked for over ten years, had an annual staff retreat called Camp Territory. I created a design for the event which, among other uses, was used for a sweatshirt given to each crew member.…
    uniE621 Rebrand - Kristin Try Interiors
    Rebrand of successful, high end interior designer Kristin Try.…
    uniE621 Packaging - Territory Foods
    I was lead designer for Territory Foods for more than a decade. I was tasked with conceiving of and creating everything from event materials and print collateral to digital campaigns, social media and packaging. Largely self directed, I was responsible for both concepts and execution. Here you can see the designs I did for packaging. For more, please see: https://www.twine.net/signin branding graphicdesigner designer…
    uniE621 Brand Implementation - Territory Foods
    I was lead designer for Territory Foods for more than a decade. I was tasked with conceiving of and creating everything from event materials and print collateral to digital campaigns, social media and packaging. Largely self directed, I was responsible for both concepts and execution. For more, please see: https://www.twine.net/signin branding graphicdesigner designer…