I'm Susie Acheson, an executive-level designer, creative director and marketing consultant with over 20 years of experience in web and print design. I specialize in strategic brand management, creative leadership, motion graphics, digital marketing strategy, and packaging. I've collaborated with clients such as AARP, Hewlett Packard, Territory Foods, and many more, delivering everything from postcards to full site design, user experience, and environmental design. I'm a dual Canadian/American citizen, authorized to work in either country, and I bring motivation, discipline, and excellent communication to every project. I have extensive experience leading remote and hybrid teams, guiding brand strategy, content development, and partner programs across multiple industries.…

Susie Acheson

PRO

I'm Susie Acheson, an executive-level designer, creative director and marketing consultant with over 20 years of experience in web and print design. I specialize in strategic brand management, creative leadership, motion graphics, digital marketing strategy, and packaging. I've collaborated with clients such as AARP, Hewlett Packard, Territory Foods, and many more, delivering everything from postcards to full site design, user experience, and environmental design. I'm a dual Canadian/American citizen, authorized to work in either country, and I bring motivation, discipline, and excellent communication to every project. I have extensive experience leading remote and hybrid teams, guiding brand strategy, content development, and partner programs across multiple industries.…

Available to hire

I’m Susie Acheson, an executive-level designer, creative director and marketing consultant with over 20 years of experience in web and print design. I specialize in strategic brand management, creative leadership, motion graphics, digital marketing strategy, and packaging. I’ve collaborated with clients such as AARP, Hewlett Packard, Territory Foods, and many more, delivering everything from postcards to full site design, user experience, and environmental design.

I’m a dual Canadian/American citizen, authorized to work in either country, and I bring motivation, discipline, and excellent communication to every project. I have extensive experience leading remote and hybrid teams, guiding brand strategy, content development, and partner programs across multiple industries.

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Language

English
Fluent
French
Intermediate

Work Experience

Freelance Designer/Art Director/Branding Expert at Featherstone Studio LLC
December 29, 2004 - Present
Self-employed as a designer for print and web. Launched LLC Featherstone Studio in January 2018. Clients have included AARP, Hewlett Packard, Territory Foods and many more. Works on diverse projects ranging from postcards to full site design, user experience to event/environmental design. Seasoned brand designer and strategist.
Lead Designer at Territory Foods
July 5, 2010 - August 27, 2019
Managed social media creative, packaging, print materials, event graphics, online advertising, and contributed to copywriting, customer acquisition, and brand strategy.
Executive VP at ink2/cardstore.com
February 12, 2007 - October 29, 2008
Spearheaded content strategy, user interface design, and brand management for multiple web platforms. Rebuilt consumer and business-facing aspects of the California-based digital printing company. Redesigned the UI and look of cardstore.com, managed signing of new artists, and executed marketing strategies such as the New York Stationery Show. Helped bring in partners such as Papyrus Stationery.
Creative VP at American Greetings Interactive
December 31, 2002 - July 11, 2004
Responsible for content, user interface, design, and brand management for beatgreets.com, americangreetings.com, egreetings.com, and bluemountain.com. Oversaw a group of artists, designers, and producers. Directed creative team to achieve over one million paid subscribers in one year.
Senior Director at excite@home
January 4, 2001 - November 19, 2003
Managed ecard content, user interface, marketing, and design for BlueMountain.com.
Creative VP at Bluemountain.com
March 2, 1996 - January 2, 2002
Oversaw ecard content, user interface, and design for market leader in online greetings. Managed team of up to 80 artists, brand managers, designers, and product managers. Developed and sold multi-million dollar revenue-generating content projects for partners such as Hewlett Packard, Samsung, and reflect.com. Facilitated company sale for $850 million to excite@home through strategic partnership development and management.
Founder / Freelance Designer at Featherstone Studio
January 1, 2018 - Present
Freelance Designer/Art Director/Branding Expert for print and web; launched LLC Featherstone Studio in January 2018; clients have included AARP, Hewlett Packard, Territory Foods; projects range from postcards to full site design, user experience to event/environmental design.
Creative VP at American Greetings Interactive
January 1, 2004 - Present
Responsible for content, user interface, design and brand management for beatgreets.com, americangreetings.com, egreetings.com and bluemountain.com while overseeing a group of artists, designers and producers. Directed creative team to achieve over one million paid subscribers in a year in a market with several free alternatives.
Senior Director at excite@home (Blue Mountain)
January 1, 2001 - December 31, 2003
Responsible for ecard content, user interface, marketing and design for BlueMountain.com. Managed a group of up to 80 marketers, UI designers, illustrators and animators.

Education

Bachelor of Fine Arts at Concordia University, Montréal
September 1, 1984 - January 1, 1988
Bachelor of Fine Arts at Concordia University, Montréal
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Education, Travel & Hospitality
    uniE621 Brand Development - Society Fair
    Society Fair, the brainchild of a James Beard award winner and his partner, was a food emporium in Alexandria VA. With a wine bar, exhibition kitchen, store and café, the location thrived until the pandemic, when it eventually closed. For this, one of my favorite projects, I designed a logo, signage, menus, website, artwork, packaging and more.…
    uniE621 Brand Implementation - Territory Foods
    Territory Foods, for whom I worked for over ten years, had an annual staff retreat called Camp Territory. I created a design for the event which, among other uses, was used for a sweatshirt given to each crew member.…
    uniE621 Rebrand - Kristin Try Interiors
    Rebrand of successful, high end interior designer Kristin Try.…
    uniE621 Packaging - Territory Foods
    I was lead designer for Territory Foods for more than a decade. I was tasked with conceiving of and creating everything from event materials and print collateral to digital campaigns, social media and packaging. Largely self directed, I was responsible for both concepts and execution. Here you can see the designs I did for packaging. For more, please see: https://www.twine.net/signin branding graphicdesigner designer…