I am an executive-level designer, creative director and branding expert with over 20 years of experience in web and print design. I've led cross-functional teams, built brands, and driven marketing strategies for clients like AARP, Hewlett Packard, Territory Foods, and more. I thrive on transforming complex ideas into clean, compelling visuals and intuitive experiences across platforms. As the founder of Featherstone Studio, I bring a hands-on approach to design and storytelling, with a track record of delivering impactful campaigns—from packaging and postcards to full site designs and brand identities. I'm comfortable working remotely or in hybrid settings, and I value collaboration, clear communication, and thoughtful strategy to help brands connect with their audiences.

Susie Acheson

I am an executive-level designer, creative director and branding expert with over 20 years of experience in web and print design. I've led cross-functional teams, built brands, and driven marketing strategies for clients like AARP, Hewlett Packard, Territory Foods, and more. I thrive on transforming complex ideas into clean, compelling visuals and intuitive experiences across platforms. As the founder of Featherstone Studio, I bring a hands-on approach to design and storytelling, with a track record of delivering impactful campaigns—from packaging and postcards to full site designs and brand identities. I'm comfortable working remotely or in hybrid settings, and I value collaboration, clear communication, and thoughtful strategy to help brands connect with their audiences.

Available to hire

I am an executive-level designer, creative director and branding expert with over 20 years of experience in web and print design. I’ve led cross-functional teams, built brands, and driven marketing strategies for clients like AARP, Hewlett Packard, Territory Foods, and more. I thrive on transforming complex ideas into clean, compelling visuals and intuitive experiences across platforms.

As the founder of Featherstone Studio, I bring a hands-on approach to design and storytelling, with a track record of delivering impactful campaigns—from packaging and postcards to full site designs and brand identities. I’m comfortable working remotely or in hybrid settings, and I value collaboration, clear communication, and thoughtful strategy to help brands connect with their audiences.

See more

Language

English
Fluent
French
Intermediate

Work Experience

Freelance Designer/Art Director/Branding Expert at Featherstone Studio
December 31, 2004 - Present
Self-employed as a designer for print and web. Launched LLC Featherstone Studio in January 2018. Clients have included AARP, Hewlett Packard, Territory Foods and many more. Worked on diverse projects ranging from postcards to full site design, user experience to event/environmental design.
Lead Designer at Territory Foods
July 5, 2010 - August 27, 2019
Managed social media creative, packaging, print materials, event graphics, online advertising, and contributed to copywriting, customer acquisition, and brand strategy.
Executive VP at ink2/cardstore.com
February 12, 2007 - October 29, 2008
Spearheaded content strategy, user interface design, and brand management for multiple web platforms. Rebuilt consumer and business-facing aspects of the California-based digital printing company. Redesigned the UI and look of cardstore.com, managed signing of new artists, and executed marketing strategies such as the New York Stationery Show. Helped bring in partners such as Papyrus Stationery.
Creative VP at American Greetings Interactive
December 31, 2002 - July 11, 2004
Responsible for content, user interface, design, and brand management for beatgreets.com, americangreetings.com, egreetings.com, and bluemountain.com. Oversaw a group of artists, designers, and producers. Directed creative team to achieve over one million paid subscribers in one year.
Senior Director at excite@home
January 4, 2001 - November 19, 2003
Managed ecard content, user interface, marketing, and design for BlueMountain.com.
Creative VP at Bluemountain.com
March 3, 1996 - January 3, 2002
Oversaw ecard content, user interface, and design for market leader in online greetings. Managed team of up to 80 artists, brand managers, designers, and product managers. Developed and sold multi-million dollar revenue-generating content projects for partners such as Hewlett Packard, Samsung, and reflect.com. Facilitated company sale for $850 million to excite@home through strategic partnership development and management.
Founder / Lead Designer at Featherstone Studio
January 1, 2018 - Present
Self-employed designer for print and web. Launched LLC Featherstone Studio in January 2018. Clients have included AARP, Hewlett Packard, Territory Foods and many more, with projects ranging from postcards to full site design, user experience to event/environmental design.
Creative VP at American Greetings Interactive
January 1, 2004 - Present
Responsible for content, user interface, design and brand management for beatgreets.com, americangreetings.com, egreetings.com and bluemountain.com while overseeing a group of artists, designers and producers. Directed creative team to achieve over one million paid subscribers in one year in a market where several free alternatives existed.
Senior Director at excite@home
January 1, 2003 - October 20, 2025
Responsible for ecard content, user interface, marketing and design for BlueMountain.com.
Graphic Designer at Featherstone Studio
January 1, 2001 - October 20, 2025
Graphic design work associated with Featherstone Studio portfolio.

Education

Bachelor of Fine Arts at Concordia University, Montréal
January 1, 1984 - January 1, 1988
Bachelor of Fine Arts at Concordia University, Montréal
January 1, 1984 - January 1, 1988

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Education