I am Susannah Victoria Gerard, a performance-focused growth leader specialising in paid media, data strategy and digital transformation. Over the past 15+ years I’ve helped luxury, retail, finance, travel, education and government clients grow through data-driven, cross-channel strategies, AI-enabled optimisation and strong team leadership. I build high-performing teams, partner closely with clients to turn insight into measurable ROI, and stay at the forefront of tech and AI to drive efficient, scalable growth. I am dedicated to turning complex data into simple, commercial actions. I mentor teams, cultivate a culture of excellence and curiosity, and collaborate with agencies and clients to deliver robust, repeatable performance frameworks that drive real business results.…

Susannah Victoria Gerard

I am Susannah Victoria Gerard, a performance-focused growth leader specialising in paid media, data strategy and digital transformation. Over the past 15+ years I’ve helped luxury, retail, finance, travel, education and government clients grow through data-driven, cross-channel strategies, AI-enabled optimisation and strong team leadership. I build high-performing teams, partner closely with clients to turn insight into measurable ROI, and stay at the forefront of tech and AI to drive efficient, scalable growth. I am dedicated to turning complex data into simple, commercial actions. I mentor teams, cultivate a culture of excellence and curiosity, and collaborate with agencies and clients to deliver robust, repeatable performance frameworks that drive real business results.…

Available to hire

I am Susannah Victoria Gerard, a performance-focused growth leader specialising in paid media, data strategy and digital transformation. Over the past 15+ years I’ve helped luxury, retail, finance, travel, education and government clients grow through data-driven, cross-channel strategies, AI-enabled optimisation and strong team leadership. I build high-performing teams, partner closely with clients to turn insight into measurable ROI, and stay at the forefront of tech and AI to drive efficient, scalable growth.

I am dedicated to turning complex data into simple, commercial actions. I mentor teams, cultivate a culture of excellence and curiosity, and collaborate with agencies and clients to deliver robust, repeatable performance frameworks that drive real business results.

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Skills

Experience Level

Language

English
Fluent
French
Beginner

Work Experience

Owner / Performance Consultancy & Contractor at Addison Clark Search Ltd
May 1, 2022 - November 17, 2025
Lead performance strategy and digital transformation growth for ecommerce and public-sector clients. Partnered with clients including National Security, Open University, Barclays, TK Maxx, Tesco and First Group. Oversaw media investment strategy and AI-enabled performance optimisation across search and social. Directed agency collaborations (Publicis, OMD, Mindshare), ensuring consistency in execution and data integrity. Designed performance frameworks increasing ROI and engagement across diverse verticals. Supported agency teams through training and account restructures.
Business Director (Performance Media) at Spark Foundry
May 1, 2022 - May 1, 2022
Directed multi-channel performance strategies across luxury, retail, and service clients with full accountability for ROI delivery. Led strategy for Clarins, Mugler, Avon, Crucial, and Elsevier, improving revenue and efficiency through technology-led optimisation. Delivered +305% ROI for Clarins and consistent YoY growth for FMCG and retail clients. Drove measurable improvements through data sharing integrating TV /digital data for holistic attribution. Developed team capability via structured training, mentoring, and performance reviews. Oversaw award-winning campaign submissions and secured multiple industry recognitions.
Senior Account Director at Blue 449 (into Spark Foundry)
June 1, 2019 - June 1, 2019
Owned global strategy for Mandarin Oriental Hotels, managing campaigns across EMEA, APAC, and North America. Led paid media strategy with a focus on search transformation and multi-market coordination. Built robust budget forecasting and management systems for the £10M+ client portfolio. Managed performance partnerships and negotiated with meta-search technology providers. Delivered client satisfaction and growth by aligning paid media with broader brand and business objectives.
Senior Account Director at Manning Gottlieb (OMD)
October 1, 2015 - October 1, 2015
Designed and implemented PPC strategies across clients (Specsavers, Mitsubishi, Sony Pictures and PS). Partnered with channel leads to deliver cross-media alignment and reporting innovation. Spearheaded new business initiatives within the PPC team to expand agency footprint. Mentored PPC Managers and Executives, fostering a culture of accountability and creative problem-solving.
Search & Social Account Manager at Mindshare
April 1, 2014 - April 1, 2014
Managed paid search and social campaigns for American Express (UK & Global), Ford, Zurich, Chanel, Mazda, and River Island. Led American Express’ direct response and UK brand activity on social platforms whilst overseeing end-to-end search management, planning, budgeting, and optimisation. Mentoring of two Account Executives to support junior team development.
Digital Marketing Manager at Quintessentially Group
September 1, 2012 - September 1, 2012
Oversaw digital marketing activity across search, social, and email for luxury lifestyle clients. Managed media strategy, digital content and partnerships to drive growth, while liaising with sister businesses, designers and SEO agencies to deliver cohesive digital, social and PR initiatives.
Search & Social Account Executive at Neo @ Ogilvy
June 1, 2011 - June 1, 2011
Managed campaign execution, budget allocation, performance analysis, reporting and optimisation for clients including Cash for Gold, British Airways, Cisco, GSK, IHG, American Express, and IBM. Oversaw day-to-day client management, tracking implementation and the development of innovative PPC, Facebook, and LinkedIn ad strategies.

Education

Bachelor of Arts in English Language and Communication at King's College London
September 1, 2007 - June 1, 2010
Bachelor of Arts in English Language & Communication at King's College London
January 1, 2007 - January 1, 2010
A-Levels at Southend High School for Girls
January 11, 2030 - November 17, 2025
GCSEs at Southend High School for Girls
January 11, 2030 - November 17, 2025

Qualifications

Google Search Award
January 1, 2020 - November 17, 2025
Drum Search Award
January 1, 2017 - November 17, 2025

Industry Experience

Computers & Electronics, Consumer Goods, Education, Financial Services, Government, Healthcare, Media & Entertainment, Retail, Travel & Hospitality, Professional Services

Skills

Experience Level