Susannah Victoria Gerard

Directed multi-channel performance strategies across luxury, retail, and service clients with full accountability for ROI delivery. Led strategy for Clarins, Mugler, Avon, Crucial, and Elsevier, improving revenue and efficiency through technology-led optimisation. Delivered +305% ROI for Clarins and consistent YoY growth for FMCG and retail clients. Drove measurable improvements through data sharing integrating TV /digital data for holistic attribution. Developed team capability via structured training, mentoring, and performance reviews. Oversaw award-winning campaign submissions and secured multiple industry recognitions.

Lead performance strategy and digital transformation growth for ecommerce and public-sector clients. Partnered with clients including National Security, Open University, Barclays, TK Maxx, Tesco and First Group. Oversaw media investment strategy and AI-enabled performance optimisation across search and social. Directed agency collaborations (Publicis, OMD, Mindshare), ensuring consistency in execution and data integrity. Designed performance frameworks increasing ROI and engagement across diverse verticals. Supported agency teams through training and account restructures.

Owned global strategy for Mandarin Oriental Hotels, managing campaigns across EMEA, APAC, and North America. Led paid media strategy with a focus on search transformation and multi-market coordination. Built robust budget forecasting and management systems for the £10M+ client portfolio. Managed performance partnerships and negotiated with meta-search technology providers. Delivered client satisfaction and growth by aligning paid media with broader brand and business objectives.