Available to hire
Hi, I’m Van Porter—a marketing professional with a strong track record in both B2B and B2C spaces. I design and execute data-driven digital marketing strategies, craft compelling content, and turn insights into action across channels to drive growth. I enjoy collaborating with design, development, and sales teams to boost online visibility and conversions.
In my work, I blend SEO, content strategy, and analytics to optimize campaigns and fuel sustainable results. I’m passionate about storytelling, scalable processes, and helping brands connect with their audiences in meaningful ways.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at North American Country Home
November 1, 2021 - PresentDeveloped targeted digital marketing strategies that increased online sales by 35% within six months, utilizing SEO best practices and advanced analytics to optimize campaign performance across multiple e-commerce platforms.
Freelance Content Writer at Self-Employed
April 1, 2019 - PresentSEO-optimized content for more than 50 clients, enhancing website visibility and driving an average 30% increase in organic traffic within six months. Photographed 500 catalog items for a client’s online store, contributing to a 25% rise in click-through rate. Increased social media engagement for clients by 20-50% through strategic keyword research and tailored content.
Content Specialist at Trotman Auto Group
August 1, 2019 - November 1, 2019Wrote, developed, and implemented marketing content for seven car dealerships using Facebook ad data, Google Analytics, Google Trends, and other market research tactics to guide campaigns.
Marketing and Communications Specialist at Ashton Education
September 1, 2020 - March 1, 2021Increased SEO ranking of company web pages to Google's 1st page within 3 months through strategic keyword research, blog writing, and cohesive cross-channel messaging.
Marketing & Communications Specialist at Ashton Education
September 1, 2020 - March 1, 2021Wrote SEO‑optimized content for multiple clients, standardised content calendars, and enhanced on-site pages using CMS tools. Managed email campaigns and blog content to improve visibility and engagement.
Content Specialist at Langley Auto Group (11 dealership network)
August 1, 2019 - November 1, 2019Wrote content for Facebook ads, blog posts, and emails; performed market research and keyword analysis to support dealership marketing across 11 locations; aligned social media content with brand voice and promotions.
Marketing Specialist at Ashton Education
September 1, 2020 - March 1, 2021Increased SEO and ranking of the company’s web pages to Google’s first page in three months through keyword research, on-page optimization, and content strategy.
Education
Associate's Degree in Journalism at Southern Alberta Institute of Technology
January 11, 2030 - December 23, 2025Bachelor of Arts in English Literature at Mount Royal University
January 11, 2030 - January 1, 2016Associate's Degree in Journalism at Southern Alberta Institute of Technology
January 11, 2030 - January 1, 2019Bachelor of Arts in English Literature at Mount Royal University
January 11, 2030 - January 1, 2016Bachelor of Arts in English Literature at Mount Royal University, Calgary, AB
January 11, 2030 - January 1, 2016Associate's Degree in Journalism at Southern Alberta Institute of Technology (SAIT), Calgary, AB
January 11, 2030 - January 1, 2019Qualifications
Associate's Degree in Journalism
January 11, 2030 - December 23, 2025Bachelor of Arts in English Literature
January 11, 2030 - January 1, 2016Associate's Degree in Journalism
January 11, 2030 - January 1, 2019Bachelor of Arts in English Literature
January 11, 2030 - January 1, 2016Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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