Swati Rajoriya

Planned, executed, and optimized paid campaigns on Facebook and Google Ads targeting awareness, consideration, and conversion funnel stages. Tracked key performance metrics such as CTR, CPC, ROAS, and conversion rates to refine campaigns continuously. Conducted keyword research and on-page SEO optimizations including meta titles, descriptions, internal linking, and site speed enhancements. Collaborated with content teams to align blog posts, website copy, and ad creatives with SEO and brand messaging goals. Managed YouTube marketing with channel management, keyword-based video optimization, ads, and A/B tests to improve engagement. Used Google Analytics, GTM, and Facebook Business Manager for comprehensive campaign tracking and audience building.

Managed global digital marketing campaigns across EMEA, AMER, and APAC, resulting in a 30% increase in website traffic and improved lead quality and conversion rates. Implemented SEO, AEO, GEO, and content strategies that achieved high rankings for key intent keywords and boosted organic traffic by 40%. Collaborated with global teams to define vision and messaging for international brand awareness. Led performance monitoring and optimization using Google Analytics and GTM, driving data-informed campaign decisions to improve ROI. Executed paid media campaigns on Google Ads, Outbrain, Facebook, and Reddit, enhancing brand visibility and lead generation. Developed social media campaigns that grew engagement and reach by 50%, utilizing audience data for precision targeting. Skilled in A/B testing, conversion rate optimization, and retargeting to continuously enhance performance across marketing funnels.

Developed brand awareness and image management strategies through targeted social media campaigns. Managed and optimized WordPress websites with SEO best practices using relevant plugins. Executed on-page SEO optimization with Yoast SEO including meta tag editing, keyword placement, and content structuring. Planned and implemented email marketing campaigns to nurture leads, improve retention, and drive conversions.