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Hi, I'm Swetha Balasubramanian, a dynamic Designer with over 5 years of experience in delivering high-quality apparel projects. I specialize in Adobe Illustrator, Photoshop, and Canva, and have a deep understanding of fabrics and manufacturing processes. I'm passionate about collaborating with teams and continuously improving my skills to create meaningful, trend-responsive designs. I’ve worked extensively in menswear and premium fashion segments, leading design projects from concept to production while driving improvements in customer engagement and brand visibility. My focus is always on blending innovative design with production constraints to maximize profitability and ensure timely collection launches.…Hi, I'm Swetha Balasubramanian, a dynamic Designer with over 5 years of experience in delivering high-quality apparel projects. I specialize in Adobe Illustrator, Photoshop, and Canva, and have a deep understanding of fabrics and manufacturing processes. I'm passionate about collaborating with teams and continuously improving my skills to create meaningful, trend-responsive designs. I’ve worked extensively in menswear and premium fashion segments, leading design projects from concept to production while driving improvements in customer engagement and brand visibility. My focus is always on blending innovative design with production constraints to maximize profitability and ensure timely collection launches.

Swetha Balasubramanian

Designer, Illustrator, Graphic Designer, +2

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Hi, I'm Swetha Balasubramanian, a dynamic Designer with over 5 years of experience in delivering high-quality apparel projects. I specialize in Adobe Illustrator, Photoshop, and Canva, and have a deep understanding of fabrics and manufacturing processes. I'm passionate about collaborating with teams and continuously improving my skills to create meaningful, trend-responsive designs. I’ve worked extensively in menswear and premium fashion segments, leading design projects from concept to production while driving improvements in customer engagement and brand visibility. My focus is always on blending innovative design with production constraints to maximize profitability and ensure timely collection launches.…Hi, I'm Swetha Balasubramanian, a dynamic Designer with over 5 years of experience in delivering high-quality apparel projects. I specialize in Adobe Illustrator, Photoshop, and Canva, and have a deep understanding of fabrics and manufacturing processes. I'm passionate about collaborating with teams and continuously improving my skills to create meaningful, trend-responsive designs. I’ve worked extensively in menswear and premium fashion segments, leading design projects from concept to production while driving improvements in customer engagement and brand visibility. My focus is always on blending innovative design with production constraints to maximize profitability and ensure timely collection launches.

Available to hire

Hi, I’m Swetha Balasubramanian, a dynamic Designer with over 5 years of experience in delivering high-quality apparel projects. I specialize in Adobe Illustrator, Photoshop, and Canva, and have a deep understanding of fabrics and manufacturing processes. I’m passionate about collaborating with teams and continuously improving my skills to create meaningful, trend-responsive designs.

I’ve worked extensively in menswear and premium fashion segments, leading design projects from concept to production while driving improvements in customer engagement and brand visibility. My focus is always on blending innovative design with production constraints to maximize profitability and ensure timely collection launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Tamil

Fluent

Work Experience

Designer at JWS Bespoke - Menswear, Toronto, ON, CA

February 1, 2025 - Present

Created 50+ technical sketches, tech packs, and finalized patterns aligned with brand quality standards, enabling seamless production. Executed online marketing initiatives driving a 10% sales increase in one month. Used Adobe Illustrator, Photoshop, InDesign, and CorelDRAW to reduce design-to-sample turnaround time. Led end-to-end design processes for seasonal collections, enhancing high-end collection visibility. Optimized SKU management and sales forecasts with PLM systems, improving workflow efficiency by 10.3%. Collaborated with cross-functional teams to translate concepts into actionable designs, tracking lab dips, color standards, and graphics, thus reducing errors by 10.6%. Managed export of approved color palettes and finalized designs for cross-system alignment. Balanced innovative design with production and cost constraints, doubling profitability. Researched and analyzed fashion trends from major industry events to produce forward-thinking designs.

Designer at JWS Bespoke - Menswear

February 1, 2025 - Present

Created over 50 technical sketches, tech packs, and finalized patterns aligning with brand quality for seamless production. Executed strategic online marketing initiatives driving a 10% sales increase in one month. Designed and visualized apparel using Adobe software and CorelDRAW, reducing turnaround time and accelerating time-to-market. Led end-to-end design for seasonal collections increasing visibility and engagement. Optimized SKU management and sales forecasts using PLM systems, improving workflow efficiency by 10.3%. Collaborated across teams to translate concepts into actionable designs, streamlining seasonal cycles and reducing errors by 10.6%. Managed export of approved color palettes and balanced innovative design with cost constraints, doubling profitability. Researched fashion trends and competitor strategies to integrate relevant insights.

Designer at JWS Bespoke - Menswear

February 1, 2025 - Present

Created 50+ detailed technical sketches, tech packs, and finalized patterns aligned with brand quality standards to enable seamless production for upcoming collections. Led strategic online marketing driving a 10% sales increase within one month. Designed apparel using Adobe Illustrator, Photoshop, InDesign, and CorelDRAW to reduce turnaround time and accelerate time-to-market. Managed end-to-end design for seasonal collections, optimizing SKU management, line sheets, and sales forecasts through PLM systems to improve workflow efficiency by 10.3%. Collaborated with cross-functional teams to ensure accuracy and streamline development cycles, reducing errors by 10.6%. Successfully balanced innovative design with production constraints, doubling profitability while maintaining creative integrity. Conducted fashion trend research at industry events and integrated insights into relevant designs.

Senior Designer at STUDIO 149, India

June 30, 2024 - July 24, 2025

Led creation of trend-driven garment collections, increasing customer engagement by 34.89% and boosting brand revenue significantly. Mentored junior designers to improve creative and technical skills, enhancing team performance and department efficiency. Collaborated with cross-functional teams to manage technical sketches, SKU plans, and product patterns using Adobe Creative Suite and PLM systems to streamline production. Conducted global fashion research across markets including Dubai, UK, and India, sourcing innovative materials to enhance uniqueness and shorten sourcing cycles. Interpreted fashion trends, color theory, and consumer behavior, improving trend alignment by 20%. Performed fit audits during development to ensure production accuracy and reduce revisions. Optimized garment construction working with Design, QA, and Product Development teams, doubling sales volume. Maintained consistent brand identity across collections in the premium fashion segment.

Senior Designer at STUDIO 149, India

June 30, 2024 - July 16, 2025

Led creation of trend-driven collections boosting customer engagement by 34.89% and brand revenue significantly. Mentored junior designers to improve team performance and department efficiency. Collaborated with cross-functional teams using Adobe Creative Suite and PLM systems to ensure production accuracy. Conducted global fashion research in Dubai, UK, and India sourcing innovative materials to enhance product uniqueness. Interpreted fashion trends and consumer insights resulting in 20% better trend alignment. Performed fit audits to reduce post-production revisions. Worked closely with QA and product teams optimizing garment construction, doubling sales and strengthening market fit. Maintained consistent brand identity across collections in the premium segment.

Senior Designer at Studio 149, India

June 30, 2024 - July 16, 2025

Spearheaded trend-driven, brand-aligned garment collections leading to a 34.89% increase in customer engagement and significant revenue growth. Mentored junior designers improving team performance and department efficiency. Collaborated with cross-functional teams for technical sketches, SKU planning, and product pattern development using Adobe Creative Suite and PLM systems. Conducted global fashion research to source innovative materials, shortening sourcing cycles. Applied fashion trends, colour theory, and consumer insights to boost trend alignment and customer appeal by 20%. Performed fit audits reducing production revisions. Worked with Design, QA, and Product Development teams to optimize garment construction, doubling sales volume and strengthening product-market fit while maintaining brand cohesion in the premium fashion segment.

Designer at Ashwin Thiyagarajan, India

March 31, 2022 - July 24, 2025

Contributed visuals and apparel layouts for multiple collections using Adobe Illustrator, Photoshop, and Canva, ensuring consistent brand messaging. Analyzed market trends and consumer behavior to optimize design relevance and customer appeal. Streamlined daily shooting operations, improving creative team collaboration with photographers. Managed eCommerce backend operations including product uploads and inventory management to maintain consistent online brand presence. Collaborated with Product Development and QA teams to identify and resolve technical design issues, enhancing garment construction quality.

Designer at Ashwin Thiyagarajan, India

March 31, 2022 - July 16, 2025

Contributed to multiple collections by designing visuals and apparel layouts using Adobe Illustrator, Photoshop, and Canva, ensuring consistent brand messaging. Analyzed market trends and consumer behavior to forecast design direction and optimize collection relevance. Streamlined daily shooting operations improving collaboration between creative teams and photographers. Managed eCommerce backend operations ensuring smooth product uploads, inventory management, and a consistent online brand presence. Provided feedback on technical design issues collaborating with product development and QA teams to improve garment construction quality.

Designer at Ashwin Thiyagarajan, India

March 31, 2022 - July 16, 2025

Contributed to multiple collections through visuals and apparel layouts using Adobe Illustrator, Photoshop, and Canva to ensure brand consistency. Analyzed market trends and consumer behavior to forecast design direction, optimizing collection relevance. Streamlined shooting operations improving collaboration between creative teams and photographers. Managed eCommerce backend operations including product uploads and inventory management to maintain a consistent online brand presence. Provided technical design feedback to Product Development and QA teams, enhancing garment construction quality.