✴️ Left-brain creative with brand and graphic design expertise ✴️ I create transformation through brand strategy and visual identity.
✴️ Left-brain creative with brand and graphic design expertise ✴️
I create transformation through brand strategy and visual identity. With my professional experience spanning corporate America, nonprofits, tech startups, and my own business ventures, I seek to create impact for those who value design and want to reach their greater potential.
With over 15 years of professional design experience, I bring a unique set of problem-solving skills (brand strategy, graphic design, project management, empathy) along with a genuine, down-to-earth attitude that I infuse into every experience. With each challenge, I strive for excellence, while always aiming to create a pleasurable experience while doing so. I love to help others win and reach their greater potential through a strong visual expression of their mission and purpose.
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Employment and project experience
Creative Director
SW Graphic Design
Sept 2005 - Present
Senior Manager of Creative
Terminus: Account-Based Marketing
Apr 2016 - Sep 2020
Marketing Design Leader
Georgia-Pacific LLC
Sep 2012 - Apr 2016
Co-Owner
Around Town Shopper Magazine
Sep 2010 - Sep 2012
Freelance Designer
American Cancer Society
Feb 2011 - Sep 2011
Contract Designer
GE Consumer Finance
Jun 2010 - Aug 2010
Graphic Designer
USMotivation
Jul 2006 - May 2010
First Advantage, a global investigation services company, needed to redesign its annual industry reports as a series of elevated visualizations. This redesign came in an effort to create a more consistent, visually captivating, and succinct way to showcase important data and insights across company verticals.
Evolving from PR to Integrated Marketing ARPR (Anna Ruth PR)—founded ten years ago by one ambitious woman —had a mission to change the status quo of PR firms by integrating more measurable marketing services. Over the years, it evolved into an award-winning agency with expanded capabilities to solve big problems and provide transformative results for clients. However, the brand didn’t align with all the growth that had occurred. The pandemic was a sure catalyst for internal reevaluation and ARPR realized its brand was outdated and did not reflect its own growth and maturity. The challenge was to rename the company, change the visual brand, and implement these changes across the company while sustaining its core essence and sense of internal camaraderie. Alloy—defined as a metal made by combining two or more metallic elements to give greater strength to resistance or corrosion— serves as the perfect metaphor for what the company represents: integrated marketing for global tech brands. With this new name, the company has more room for growth as it expands its capabilities, clientele, and partnerships to the global market. Project Link: https://www.behance.net/gallery/163308493/Alloy-Rebrand
These are a variety of logos I designed, ranging from small businesses to startups to organizations. Project link: https://www.behance.net/gallery/163580913/Logo-Design
Cooleaf’s messaging and SaaS platform focus on employee engagement, appreciation, and motivation. The company focuses on innovative ways for employers and teams to express their support and appreciation for each other, in order to build and retain strong and genuine work relationships. Through rewards, recognition, and incentives, Cooleaf aims to create a “human-first” connection within companies that value healthy culture. As Cooleaf gained clarity on its desired direction and target customers, it also became clear that its overall message and visual brand were not as intentional and compelling as they would like. The need for refreshed foundational messaging and visual identity was necessary to reenergize the mission as they aspired for greater business growth. The first step to refreshing the visual brand was to identify a more resonating brand personality and bolder messaging as a foundation. With greater clarity around who Cooleaf wanted to be, the result was an updated logo, new supporting typography, colors, and graphic elements, rebranding for high-touch print and digital collateral, internal swag, an updated website direction, and comprehensive brand guidelines. Project link: https://www.behance.net/gallery/163310527/Cooleaf-Brand-Refresh?
Open Concept Strategy and Innovation helps small businesses operate thoughtfully and purposefully by crafting innovative, empathetic, and strategic experiences that empower growth and impact. This visual brand exercise aimed to highlight the personality and empathy of the business and its purpose—a more intentional identity rebranded from its initial iteration. Project Link: https://www.behance.net/gallery/170975609/Open-Concept-Visual-Identity
This new beauty line needed a clean, refreshing, and classic feel for its various organic products. This self-titled French name stands for "Fountain of Youth". “You don’t need to travel to a mythical place to encounter the fountain of youth. Now you can experience soft, luxurious, and glowing skin with Fontaine de Jouvence.” Project Link: https://www.behance.net/gallery/163580829/Fontaine-de-Jouvence-Beauty-Branding
This 40+ page report summarizes content marketing insights across various small business industries. Data was derived from many sources including Excel spreadsheets, articles, digital advertising stats, and user activity. The data and insights were visualized along with the combination of existing illustration assets and originally crafted graphics.
Amorous Tacos is a sister-owned pop-up restaurant, food truck and catering company. With a Miami-Southern fusion, Amorous serves creative gourmet tacos with the provocative theme of “love”. They needed to capture their vision and personality through a professional but edgy visual identity. Project Link: https://www.behance.net/gallery/163309951/Amorous-Tacos-Visual-Identity
This go-to-market business was founded by MarTech veterans who were looking to provide real strategy and solutions. The visual identity needed to be clean, simple and clear—while establishing authority in the marketing and technology space. To differentiate, we chose bold colors that veered away from the typical blue colors often used to represent technology and corporate businesses.
Visual Communication Design
Interactive Design
Credential ID 1883562
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