I am a junior digital marketing professional with hands-on experience in paid advertising support, campaign monitoring, and reporting across Google Ads and Meta Ads. I enjoy crafting audience segmentation, funnel structuring, and performance analysis to drive better results. My background in target-driven operational environments and cross-team coordination helps me translate data into actionable insights and collaborate effectively with international teams.…

Syam Lal Girilal Latha

I am a junior digital marketing professional with hands-on experience in paid advertising support, campaign monitoring, and reporting across Google Ads and Meta Ads. I enjoy crafting audience segmentation, funnel structuring, and performance analysis to drive better results. My background in target-driven operational environments and cross-team coordination helps me translate data into actionable insights and collaborate effectively with international teams.…

Available to hire

I am a junior digital marketing professional with hands-on experience in paid advertising support, campaign monitoring, and reporting across Google Ads and Meta Ads. I enjoy crafting audience segmentation, funnel structuring, and performance analysis to drive better results.

My background in target-driven operational environments and cross-team coordination helps me translate data into actionable insights and collaborate effectively with international teams.

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Skills

Experience Level

Language

English
Fluent
French
Beginner
Malayalam
Fluent
Hindi
Advanced
Tamil
Advanced

Work Experience

Marketing Collaboration (Contract) at Connectworld
July 1, 2025 - Present
Diagnosed low CTR (<0.8%) caused by bottom-funnel messaging to cold audiences and rebuilt funnel segmentation, resulting in higher engagement and lower CPL. Managed and monitored Google Ads and Meta Ads campaigns, adjusted messaging according to audience awareness level, supported campaign optimisation and reporting activities, and coordinated with international team members remotely.
Digital Marketing Intern at QPFG
April 1, 2025 - June 1, 2025
Managed website updates using WordPress and Elementor. Maintained website content and digital marketing assets. Published and maintained social media and YouTube content. Submitted sitemap and monitored indexing via Google Search Console. Conducted basic market and keyword research.
Digital Marketing Executive at Momentum Media
June 1, 2023 - January 1, 2024
Managed Google Ads and Meta Ads accounts. Executed daily campaign optimisation and performance monitoring. Performed audience and creative testing to improve engagement. Monitored campaigns and prepared performance reports.
Branch Supervisor & Marketing at Sharaf Exchange LLC
July 1, 2019 - May 1, 2023
Coordinated daily branch operations and staff activities. Executed local marketing initiatives to support customer acquisition. Analysed transaction behaviour and prepared performance reports.
Digital Marketing Assistant at Momentum Media
June 1, 2015 - May 1, 2019
Performed SEO updates and keyword research. Managed social media lead generation activities. Updated website and landing page content.

Education

MSc Digital Marketing at American Business School Paris
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at Mahatma Gandhi University
January 1, 2012 - January 1, 2015
MSc Digital Marketing at American Business School Paris
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at Mahatma Gandhi University
January 1, 2012 - January 1, 2015
MSc Digital Marketing at American Business School Paris
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at Mahatma Gandhi University
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Financial Services

Skills

Experience Level