I’m a driven and enthusiastic strategist with a passion for creative. I studied both graphic design and advertising in university, but I felt like something was missing - I wanted to learn strategy to make my creative work better. I earned an MA in Advertising from Bournemouth University in England, inspired by how strategy is the delicate balance of logic and creativity anchored by deep human truths. My combined experience as both strategist and creative has given me opportunities to work on brands across luxury automotive, tobacco, e-commerce and retail, FMCG (femcare, haircare, beauty, continence care, snacks and confectionery), general insurance, and property. Now based in Zürich, I’m looking for an opportunity to put my creative and strategic skills to good use. In my spare time I enjoy calligraphy (dip pen and brush), sing in the shower, and take long walks... to my refrigerator.

Syaza Abdur Rahman

I’m a driven and enthusiastic strategist with a passion for creative. I studied both graphic design and advertising in university, but I felt like something was missing - I wanted to learn strategy to make my creative work better. I earned an MA in Advertising from Bournemouth University in England, inspired by how strategy is the delicate balance of logic and creativity anchored by deep human truths. My combined experience as both strategist and creative has given me opportunities to work on brands across luxury automotive, tobacco, e-commerce and retail, FMCG (femcare, haircare, beauty, continence care, snacks and confectionery), general insurance, and property. Now based in Zürich, I’m looking for an opportunity to put my creative and strategic skills to good use. In my spare time I enjoy calligraphy (dip pen and brush), sing in the shower, and take long walks... to my refrigerator.

Available to hire

I’m a driven and enthusiastic strategist with a passion for creative. I studied both graphic design and advertising in university, but I felt like something was missing - I wanted to learn strategy to make my creative work better. I earned an MA in Advertising from Bournemouth University in England, inspired by how strategy is the delicate balance of logic and creativity anchored by deep human truths. My combined experience as both strategist and creative has given me opportunities to work on brands across luxury automotive, tobacco, e-commerce and retail, FMCG (femcare, haircare, beauty, continence care, snacks and confectionery), general insurance, and property.

Now based in Zürich, I’m looking for an opportunity to put my creative and strategic skills to good use. In my spare time I enjoy calligraphy (dip pen and brush), sing in the shower, and take long walks… to my refrigerator.

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Language

English
Fluent
German
Intermediate
Malay
Fluent

Work Experience

Brand Creative Senior Strategist at Nike Retail B.V.
August 1, 2023 - October 31, 2023
Led brand strategy and creative direction for Nike retail campaigns in Europe, translating consumer insights into brand storytelling and integrated campaigns.
Senior Strategist at BBDO/Proximity
April 1, 2019 - July 31, 2023
Senior Strategist; Digital Strategist; led multi-brand planning and comms for clients across categories in Europe and APAC.
Digital Strategist at BBDO - Kuala Lumpur
February 1, 2017 - March 31, 2019
Digital Strategist focusing on digital strategy and data-informed brand initiatives for diverse clients.
Digital Strategist at BBH
August 1, 2016 - Present
Digital Strategist at BBH London; contributed to digital campaigns and overall strategy.
Creative Work Placement at Uber Agency
June 1, 2016 - June 30, 2016
Creative work placement covering junior art direction, junior copywriting and social media management.
Creative Work Placement at J. Walter Thompson
December 1, 2014 - June 30, 2015
Creative work placement; junior art director, junior copywriter, social media manager hybrid.
Creative Work Placement at Oakwood
March 1, 2014 - April 30, 2014
Creative work placement in Bristol.
Creative Work Placement at Dentsu Utama
January 1, 2013 - February 28, 2013
Creative work placement in Kuala Lumpur.
Senior Strategist at Publicis Groupe
July 8, 2024 - Present

Education

MA Advertising at Bournemouth University
January 11, 2030 - March 1, 2024
BA (Hons.) Visual Communication - 2:1 at University of Gloucestershire
January 11, 2030 - January 17, 2026
Diploma of Higher Education in Graphic and Multimedia Design - Distinction at Sunway University
January 11, 2030 - January 17, 2026
SPM (Malaysia Certificate of Education) at Sekolah Menengah Kebangsaan USJ 4
January 11, 2030 - January 17, 2026

Qualifications

MA Advertising
January 11, 2030 - January 17, 2026
BA (Hons.) Visual Communication - 2:1
January 11, 2030 - January 17, 2026
Diploma of Higher Education in Graphic and Multimedia Design - Distinction
January 11, 2030 - January 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet

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