I’m a Senior Brand Designer from Long Island, New York, with 7+ years of experience creating bold, cohesive design across digital, brand, and experiential work. I specialize in brand systems, marketing design, and web experiences, with a strong focus on turning strategy into clear, high-performing creative. I’ve worked across B2B SaaS, technology, and experiential marketing, partnering with leadership and cross-functional teams to shape brand direction and bring it to life across campaigns, product, and content. What sets me apart is how I connect design to outcomes. I don’t focus on visuals alone. I think about how design supports business goals, improves performance, and scales across teams. My work has driven measurable results, including increasing conversions, improving speed to launch, and building systems that reduce inefficiencies across organizations. I lead projects from concept through execution, balancing creative direction with hands-on design. I care about clarity, consistency, and making sure every detail contributes to a cohesive, intentional experience. Employment and project experience: Senior Brand Designer, The Predictive Index April 2023 – October 2025 Graphic Designer, The Predictive Index February 2021 – April 2023 Junior Graphic Designer, CSM Sport & Entertainment February 2019 – August 2020…

Sydney Maresca Lundin

PRO

I’m a Senior Brand Designer from Long Island, New York, with 7+ years of experience creating bold, cohesive design across digital, brand, and experiential work. I specialize in brand systems, marketing design, and web experiences, with a strong focus on turning strategy into clear, high-performing creative. I’ve worked across B2B SaaS, technology, and experiential marketing, partnering with leadership and cross-functional teams to shape brand direction and bring it to life across campaigns, product, and content. What sets me apart is how I connect design to outcomes. I don’t focus on visuals alone. I think about how design supports business goals, improves performance, and scales across teams. My work has driven measurable results, including increasing conversions, improving speed to launch, and building systems that reduce inefficiencies across organizations. I lead projects from concept through execution, balancing creative direction with hands-on design. I care about clarity, consistency, and making sure every detail contributes to a cohesive, intentional experience. Employment and project experience: Senior Brand Designer, The Predictive Index April 2023 – October 2025 Graphic Designer, The Predictive Index February 2021 – April 2023 Junior Graphic Designer, CSM Sport & Entertainment February 2019 – August 2020…

Available to hire

I’m a Senior Brand Designer from Long Island, New York, with 7+ years of experience creating bold, cohesive design across digital, brand, and experiential work.

I specialize in brand systems, marketing design, and web experiences, with a strong focus on turning strategy into clear, high-performing creative. I’ve worked across B2B SaaS, technology, and experiential marketing, partnering with leadership and cross-functional teams to shape brand direction and bring it to life across campaigns, product, and content.

What sets me apart is how I connect design to outcomes. I don’t focus on visuals alone. I think about how design supports business goals, improves performance, and scales across teams. My work has driven measurable results, including increasing conversions, improving speed to launch, and building systems that reduce inefficiencies across organizations.

I lead projects from concept through execution, balancing creative direction with hands-on design. I care about clarity, consistency, and making sure every detail contributes to a cohesive, intentional experience.

Employment and project experience:

Senior Brand Designer, The Predictive Index
April 2023 – October 2025

Graphic Designer, The Predictive Index
February 2021 – April 2023

Junior Graphic Designer, CSM Sport & Entertainment
February 2019 – August 2020

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Language

English
Fluent

Work Experience

Senior Visual Designer at The Predictive Index
February 1, 2021 - October 25, 2025
Served as PI’s sole hands-on designer, owning all creative execution across brand, product, campaigns, and content while collaborating with leadership and cross-functional stakeholders to shape and defend creative strategy. Built and owned PI’s brand guidelines and visual identity system, establishing a unified design language that improved brand recognition and reduced inconsistencies across 200+ customer touchpoints. Redesigned the Perform product webpage and visual system to drive cohesion across PI’s full product suite, using data and A/B testing insights to refine the experience and contributing to an 80% increase in demo requests. Designed a breakthrough ad creative that became the foundation for future campaigns, improving speed-to-launch by 35% and directly contributing to $34K in closed-won revenue. Drove the creative direction of PI’s content and campaign engine, producing cohesive multi-asset campaigns across ebooks, social graphics, ads, product launches, and more that enabled marketing to reach 183K new prospects with consistent, on- brand communication. Introduced AI-assisted concepting workflows and cross- functional alignment practices that reduced early-stage ideation time by 60% and revision cycles by 20–30%, enabling faster exploration and stronger final creative decisions. Built PI’s first brand asset library from scratch, solving a company-wide gap where assets were scattered, duplicated, and constantly recreated, reducing ad-hoc design requests by 35%. Designed a scalable presentation system adopted company- wide, replacing inconsistent one-off decks and increasing production efficiency by 50%. Executed high-volume creative requests across GTM, product, and internal teams, maintaining brand consistency and meeting fast-moving deadlines across every touchpoint.
Junior Graphic Designer at CSM Sport & Entertainment
January 31, 2019 - August 29, 2020
I designed branded environments, experiential signage, and digital displays for large-scale activations reaching 20K–50K+ attendees across national events. I concepted and produced pitch decks that communicated brand strategy and contributed to winning new business and securing major brand partnerships. I managed vendors and production from concept through installation, ensuring consistency and quality across complex physical and digital experiences, delivering work for major brands including Hulu, Netflix, Coca-Cola, Uber, Ben & Jerry’s, Square, CVS, Susan G. Komen, and Lenovo.

Education

B.S. Graphic Design & Digital Media at Johnson & Wales University
January 1, 2015 - January 1, 2019

Qualifications

Strategic Business Acumen for Designers
October 1, 2025 - October 31, 2025

Industry Experience

Software & Internet, Healthcare, Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services, Other, Travel & Hospitality, Telecommunications
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