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I'm Sylvia Lam—a designer who balances brand logic with visual instinct to craft work that is impactful, attention-grabbing, and measurably effective. I focus on clear communication, audience engagement, and outcomes that make the entire team proud. I thrive in cross-functional settings, translating research into visual narratives, leading design-to-production across digital and print, and delivering assets that perform in competitive, time-constrained environments. My approach blends strategic thinking with hands-on production to create work that resonates across SaaS, legal, retail, and nonprofit sectors.…I'm Sylvia Lam—a designer who balances brand logic with visual instinct to craft work that is impactful, attention-grabbing, and measurably effective. I focus on clear communication, audience engagement, and outcomes that make the entire team proud. I thrive in cross-functional settings, translating research into visual narratives, leading design-to-production across digital and print, and delivering assets that perform in competitive, time-constrained environments. My approach blends strategic thinking with hands-on production to create work that resonates across SaaS, legal, retail, and nonprofit sectors.

Sylvia Lam

Graphic Designer, Art Director, Creative Director, +2

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I'm Sylvia Lam—a designer who balances brand logic with visual instinct to craft work that is impactful, attention-grabbing, and measurably effective. I focus on clear communication, audience engagement, and outcomes that make the entire team proud. I thrive in cross-functional settings, translating research into visual narratives, leading design-to-production across digital and print, and delivering assets that perform in competitive, time-constrained environments. My approach blends strategic thinking with hands-on production to create work that resonates across SaaS, legal, retail, and nonprofit sectors.…I'm Sylvia Lam—a designer who balances brand logic with visual instinct to craft work that is impactful, attention-grabbing, and measurably effective. I focus on clear communication, audience engagement, and outcomes that make the entire team proud. I thrive in cross-functional settings, translating research into visual narratives, leading design-to-production across digital and print, and delivering assets that perform in competitive, time-constrained environments. My approach blends strategic thinking with hands-on production to create work that resonates across SaaS, legal, retail, and nonprofit sectors.

Available to hire

I’m Sylvia Lam—a designer who balances brand logic with visual instinct to craft work that is impactful, attention-grabbing, and measurably effective. I focus on clear communication, audience engagement, and outcomes that make the entire team proud.

I thrive in cross-functional settings, translating research into visual narratives, leading design-to-production across digital and print, and delivering assets that perform in competitive, time-constrained environments. My approach blends strategic thinking with hands-on production to create work that resonates across SaaS, legal, retail, and nonprofit sectors.

Skills

Brand Identity

Logo

Experience Level

Brand Identity

Expert

Logo

Expert

Language

English

Fluent

Work Experience

Graphic Designer at Freelance

September 1, 2022 - Present

Designed and produced visually striking, high-impact graphics for marketing campaigns, social media, pitch decks, and events, driving engagement KPIs like increased clicks and conversions across 100+ Asana projects. Delivered compelling LinkedIn carousels, website assets, newsletters, and print collateral (e.g., business cards, booth graphics), boosting audience interaction in a competitive and saturated SaaS B2B sales landscape.

Graphic Designer at RecordPoint Software

October 1, 2024 - February 1, 2026

Sales Consultant at Country Road

August 1, 2024 - Present

Retail sales consultant, customer and concession store liaison. Minimal time commitment, half a day on fortnightly weekends.

Graphic Designer at Paynter Dixon

March 1, 2024 - July 1, 2024

Produced all types of communications material across print and digital mediums for a broad variety of unique audiences and messaging goals. Social media graphics (static, motion, carousel, co-branding). Events design; sponsor booths, display and print collateral, advertising. Document layout; long-form proposal documents, brochures and flyers.

Graphic Designer at The Law Society of NSW

October 1, 2021 - March 1, 2024

Developed visual identities for flagship events, brand campaigns, and diverse initiatives that drove engagement KPIs. Introduced motion graphics; led design-to-production across EDMs, social, events, swag, print and digital ads. Streamlined stakeholder approvals through ideation, building trust across a complex organisation to champion modern digital and print standards.

Graphic Designer at DCH Animal Adoptions

June 1, 2020 - July 1, 2022

Part-time volunteer creating engaging digital and print assets to increase adoption enquiry, promote fundraising initiatives, and elevate the charity’s brand presence across various community channels.

Visual Communications Designer at Salesforce

January 1, 2020 - September 1, 2021

Designed stakeholder presentations that made complex strategies tangible, shaping digital transformation roadmaps for Fortune 2000 clients across ANZ. Translated user research into visual narratives, journey maps, and pitch decks.

Graphic Design Intern at For The People (Agency)

January 1, 2019 - Present

Cocktail Bar Attendant at Merivale and FunLAB

January 1, 2017 - January 1, 2019

Account Service Intern at ZOO Group (Agency)

January 1, 2017 - Present

Freelance Writer at Casual Band Blogger (Publication)

January 1, 2016 - Present

Sales Associate at JB Hi-Fi

January 1, 2013 - January 1, 2017