Hi, I'm Yichen Diao, or you can call me Sylvia. I am passionate about product design and digital illustration. I have experience leading cross-functional teams and managing projects from ideation through execution, always focusing on balancing aesthetics with functionality. I'm excited about new challenges and constantly learning to enhance user interactions in innovative technologies like IoT and mixed reality. With a background in digital media and design, I've co-founded and grown a technology company specializing in modular construction products, where I led product design and strategic branding initiatives. When I'm not working on product development, I enjoy freelancing as a digital illustrator and concept artist, contributing creative visuals for entertainment and marketing projects.

Yichen Diao

Hi, I'm Yichen Diao, or you can call me Sylvia. I am passionate about product design and digital illustration. I have experience leading cross-functional teams and managing projects from ideation through execution, always focusing on balancing aesthetics with functionality. I'm excited about new challenges and constantly learning to enhance user interactions in innovative technologies like IoT and mixed reality. With a background in digital media and design, I've co-founded and grown a technology company specializing in modular construction products, where I led product design and strategic branding initiatives. When I'm not working on product development, I enjoy freelancing as a digital illustrator and concept artist, contributing creative visuals for entertainment and marketing projects.

Available to hire

Hi, I’m Yichen Diao, or you can call me Sylvia. I am passionate about product design and digital illustration. I have experience leading cross-functional teams and managing projects from ideation through execution, always focusing on balancing aesthetics with functionality. I’m excited about new challenges and constantly learning to enhance user interactions in innovative technologies like IoT and mixed reality.

With a background in digital media and design, I’ve co-founded and grown a technology company specializing in modular construction products, where I led product design and strategic branding initiatives. When I’m not working on product development, I enjoy freelancing as a digital illustrator and concept artist, contributing creative visuals for entertainment and marketing projects.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Co-founder & Product Designer at EfunSpace Technology Ltd
February 1, 2021 - Present
Led a product design team through multiple successful projects, from concept ideation to prototyping, driving the launch of innovative modular construction products. Worked closely with cross-functional teams, including project coordinators, rendering artists, engineers, and stakeholders, ensuring smooth integration of design solutions throughout the development process. Played a key role in training and mentoring a new design team for a growing branch, directly contributing to the company’s expansion and success. Developed and executed strategic branding initiatives, enhancing the company’s market presence and visibility through data-driven market research. Introduced a project ticket system, streamlining project management and boosting team efficiency.
Co-founder & Product Manager at EfunSpace Technology Ltd
February 1, 2021 - Present
Successfully completed 7 B2B modular construction projects, generating 800k CAD in revenue within two years of founding. Developed and launched 4 modular construction product lines, contributing an additional 110k CAD in revenue. Managed project timelines, budgets, and resources, ensuring timely, cost-effective delivery and client satisfaction. Played a key role in scaling the business, expanding the product portfolio, and customizing solutions to meet client needs.
Freelance Artist
September 30, 2020 - July 29, 2025
Background Artist for Amazon Prime TV’s Invincible, creating detailed digital environments to enhance the show’s visual storytelling. Digital Illustrator for EA Sports, contributing high-quality artwork for promotional and in-game assets. Concept Artist for manga and comics, designing characters, environments, and key visuals based on narrative and stylistic guidelines. Branding & Marketing Artist for small businesses, crafting logos, packaging, and promotional materials to establish strong visual identities.

Education

Master of Digital Media at Simon Fraser University
September 1, 2018 - June 30, 2020
Bachelor of Art at Communication University of China, Nanjing
September 1, 2012 - June 30, 2016

Qualifications

Interaction Design for Usability - The Interaction Design Foundation
January 11, 2030 - July 29, 2025

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet