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I'm Sylvia Flores, a brand architect and full-stack marketing executive who leads branding, communications, and growth initiatives for purpose-driven SaaS and tech products. I thrive at the intersection of AI/ML, SaaS, and technology, turning complex offerings into clear customer value and compelling stories. I champion people, cultivate culture, and move fast with purposeful action. As a climate and ESG-aware leader, I build teams, align cross-functional stakeholders, and deliver campaigns that boost awareness, engagement, and ROI.…I'm Sylvia Flores, a brand architect and full-stack marketing executive who leads branding, communications, and growth initiatives for purpose-driven SaaS and tech products. I thrive at the intersection of AI/ML, SaaS, and technology, turning complex offerings into clear customer value and compelling stories. I champion people, cultivate culture, and move fast with purposeful action. As a climate and ESG-aware leader, I build teams, align cross-functional stakeholders, and deliver campaigns that boost awareness, engagement, and ROI.

Sylvia Flores

Brand Strategist, Content Producer, Documentary Filmmaker, +5

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I'm Sylvia Flores, a brand architect and full-stack marketing executive who leads branding, communications, and growth initiatives for purpose-driven SaaS and tech products. I thrive at the intersection of AI/ML, SaaS, and technology, turning complex offerings into clear customer value and compelling stories. I champion people, cultivate culture, and move fast with purposeful action. As a climate and ESG-aware leader, I build teams, align cross-functional stakeholders, and deliver campaigns that boost awareness, engagement, and ROI.…I'm Sylvia Flores, a brand architect and full-stack marketing executive who leads branding, communications, and growth initiatives for purpose-driven SaaS and tech products. I thrive at the intersection of AI/ML, SaaS, and technology, turning complex offerings into clear customer value and compelling stories. I champion people, cultivate culture, and move fast with purposeful action. As a climate and ESG-aware leader, I build teams, align cross-functional stakeholders, and deliver campaigns that boost awareness, engagement, and ROI.

Available to hire

I’m Sylvia Flores, a brand architect and full-stack marketing executive who leads branding, communications, and growth initiatives for purpose-driven SaaS and tech products. I thrive at the intersection of AI/ML, SaaS, and technology, turning complex offerings into clear customer value and compelling stories.

I champion people, cultivate culture, and move fast with purposeful action. As a climate and ESG-aware leader, I build teams, align cross-functional stakeholders, and deliver campaigns that boost awareness, engagement, and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing and Brand Consultant at The Studio Fox

March 1, 2017 - Present

Develop and execute comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and generate leads. Lead teams of 25+ marketing professionals in integrated campaigns across multiple channels. Manage budgets of $100 million, allocating resources to maximize ROI. Analyze market trends and consumer insights to identify opportunities for product development and innovation. Collaborate with cross-functional teams to align marketing initiatives with business goals. Implement data-driven decision making to optimize campaign performance and targeting. Utilize CRM systems to track customer behavior, segment audiences, and personalize messaging. Conduct market research to evaluate competitor strategies and customer preferences.

Chief of Brand, Marketing, and Culture at Espresa, Inc. (Enterprise HR Technology)

December 1, 2018 - August 1, 2024

Rebranded Espresa and led strategic brand planning across product lines to increase awareness and market share. Scaled a high-performing team and aligned brand, creative, and marketing functions. Established KPIs and OKRs for company-wide transparency. Developed SEO-rich, data-informed content positioning Espresa as a global HRTech leader. Directed integrated campaigns (ABM, multi-channel) for B2B, B2B2C, brokers and partners. Led content strategy, events, employee engagement programs, and PR operations. Built crisis comms frameworks and executive sponsor for brand integrations with Nielsen, Unisys, Procore, EA Sports, Airbnb, Pinterest, and The Wonderful Company. Managed a $1.5 million marketing budget.

Sr. Producer and Co-Director at Broken Eggs: The Looming Retirement Crisis in America (Documentary)

January 1, 2012 - March 1, 2017

Conceived, produced, and directed the full lifecycle of a feature-length documentary, including hiring, budgeting, licensing, and distribution, leading to acquisition by Ubiquity Retirement + Savings. Oversaw creative and field production, talent selection, narrative development, and visual direction. Extended reach with a companion podcast and launched the project site, driving cross-platform audience engagement across festivals, TV, and digital.

VP of Brand, Marketing, and Creative at Ubiquity Retirement + Savings (FinTech)

March 1, 2011 - March 1, 2017

Spearheaded rebrand from The Online 401(k) to Ubiquity and expanded market reach in SMB and enterprise partner spaces. Launched omni-channel brand and video strategy, including UX/UI overhaul. Led cross-functional teams to deliver cohesive campaigns and product experiences. Established company-wide KPIs/OKRs and conducted data-driven brand development. Streamlined marketing operations with end-to-end tech stack integration. Elevated visibility through PR and CEO branding, securing top-tier media features.

Agency Creative Director and Sr. Writer at Intel Corp

August 1, 2005 - November 1, 2011

Co-led Intel’s global rebrand initiative, including the 'dropped E' logo and 'Intel Inside' launch. Drove creative strategy across multimedia campaigns and translated engineering specs into accessible documentation. Covered flagship industry events and created gaming-focused media to elevate brand presence. Managed global video content strategy for Intel.com and launched the first official Intel blog.

Agency Marketing and Media Consultant at USPS.com HQ

March 1, 2003 - August 1, 2005

Led strategic marketing initiatives to elevate USPS’s brand across B2B and B2C audiences, developing high-impact collateral. Launched targeted campaigns and the Directory of Mail Service Providers. Authored campaign copy and co-created Direct Mail for Dummies.