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Hi, I’m Sylvia Nie, a Colchester-based brand strategist and creative marketer with over 10 years of experience leading end-to-end brand strategy, repositioning, and growth across hospitality, FMCG, fashion, and beauty. I excel at translating market insights into bold identities, integrated campaigns, and engaging experiences for diverse audiences, especially in anime and Asian culture. Currently I serve as Creative Marketing Manager at Uzumaki London, where I steered a holistic brand transformation, launched new sub-brands, and planned events and product experiences that boosted engagement and revenue. I love building collaborative teams, blending data with creative storytelling, and connecting brands with communities in the UK and beyond.…Hi, I’m Sylvia Nie, a Colchester-based brand strategist and creative marketer with over 10 years of experience leading end-to-end brand strategy, repositioning, and growth across hospitality, FMCG, fashion, and beauty. I excel at translating market insights into bold identities, integrated campaigns, and engaging experiences for diverse audiences, especially in anime and Asian culture. Currently I serve as Creative Marketing Manager at Uzumaki London, where I steered a holistic brand transformation, launched new sub-brands, and planned events and product experiences that boosted engagement and revenue. I love building collaborative teams, blending data with creative storytelling, and connecting brands with communities in the UK and beyond.

Sylvia Nie

Creative Director, Brand Designer, Graphic Designer, +7

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Hi, I’m Sylvia Nie, a Colchester-based brand strategist and creative marketer with over 10 years of experience leading end-to-end brand strategy, repositioning, and growth across hospitality, FMCG, fashion, and beauty. I excel at translating market insights into bold identities, integrated campaigns, and engaging experiences for diverse audiences, especially in anime and Asian culture. Currently I serve as Creative Marketing Manager at Uzumaki London, where I steered a holistic brand transformation, launched new sub-brands, and planned events and product experiences that boosted engagement and revenue. I love building collaborative teams, blending data with creative storytelling, and connecting brands with communities in the UK and beyond.…Hi, I’m Sylvia Nie, a Colchester-based brand strategist and creative marketer with over 10 years of experience leading end-to-end brand strategy, repositioning, and growth across hospitality, FMCG, fashion, and beauty. I excel at translating market insights into bold identities, integrated campaigns, and engaging experiences for diverse audiences, especially in anime and Asian culture. Currently I serve as Creative Marketing Manager at Uzumaki London, where I steered a holistic brand transformation, launched new sub-brands, and planned events and product experiences that boosted engagement and revenue. I love building collaborative teams, blending data with creative storytelling, and connecting brands with communities in the UK and beyond.

Available to hire

Hi, I’m Sylvia Nie, a Colchester-based brand strategist and creative marketer with over 10 years of experience leading end-to-end brand strategy, repositioning, and growth across hospitality, FMCG, fashion, and beauty. I excel at translating market insights into bold identities, integrated campaigns, and engaging experiences for diverse audiences, especially in anime and Asian culture.

Currently I serve as Creative Marketing Manager at Uzumaki London, where I steered a holistic brand transformation, launched new sub-brands, and planned events and product experiences that boosted engagement and revenue. I love building collaborative teams, blending data with creative storytelling, and connecting brands with communities in the UK and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Work Experience

Creative Marketing Manager at Uzumaki London (Japanese Anime Themed Restaurant)

November 1, 2023 - Present

Led a comprehensive brand transformation in 2024 by redesigning Uzumaki London's visual identity and market positioning, including a manga-style menu and the relaunch of the branded gift shop. Formulated long-term strategy based on sales data and market analysis to align with anime lovers’ preferences, contributing to record revenue and elevated brand value.

Activation Manager at Tong Global

July 1, 2022 - August 1, 2023

Directed digital planning and activation in China, identified opportunities to optimise creative assets and maximise impact across owned, earned and paid media. Managed influencer collaborations, finances and contracts; oversaw 7 accounts and supported 5 pitches and 10 upsell opportunities. Achievements include core idea for Heathrow Winter Campaign (Gold at TopDigital Marketing Awards 2023).

Account Manager at Comms8 Marketing

March 1, 2022 - June 1, 2022

Outlined and executed event plans for Genshin Impact and TASAKI; developed marketing services strategies across China and globally; managed social media planning, content scheduling, and email marketing.

Group Head at Past/NEXT

September 1, 2018 - August 1, 2020

Led a team of four to build brand establishment and integrated marketing campaigns; achieved double sales for 水井坊 during the Chinese New Year campaign and grew followers on WeChat and Weibo; won Coca-Cola beauty essence beverage brand pitch with brand VI, logo, packaging and promotion strategy.

Art Director at MAX COMMUNICATION

November 1, 2017 - September 1, 2018

Presented creative ideas and graphic designs for over 15 beauty brands; contributed to more than 20 integrated campaigns. Led SHISEIDO product launches and TMALL cosmetics promotions; created GUERLAIN social media outputs increasing impressions and engagement.