I’m a digital marketing and UX-focused professional interested in how users discover, navigate, and interact with digital products. My experience sits across SEO, content strategy, and user experience, with a focus on improving both visibility and usability.
I’ve worked on different kinds of platforms, including ecommerce and healthcare where I’ve supported SEO improvements, optimised website structure, and designed user flows that improve engagement and conversion and to track performance, identify opportunities, and guide decisions. Systematically aligned the content of these products for SEO and brought them up in search rankings.
Alongside marketing, I studied UI/UX design at the University of Melbourne, including wireframing, prototyping, usability testing, and accessibility. I approach projects by combining user research, structured thinking, and iteration, focusing on understanding user needs, identifying friction points, and refining solutions over time.
I also enjoy working closely with developers and cross-functional teams to combine digital marketing, UX, and product thinking, where I can continue building practical skills and contributing to meaningful projects.
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