I am a graphic designer, creative director and brand strategist with 25+ years of experience building brands, experiences, and communities at the intersection of design, experience and human connection – with a strong focus on wellness and lifestyle brands.
My work is rooted in creating intentional brand experiences that feel warm, personal, and thoughtfully designed — whether in a physical space, a digital platform, or a community environment. I specialize in shaping brands that are not only visually beautiful, but emotionally resonant, cohesive, and consistent across every touchpoint.
Throughout my career, I have led creative direction, brand development, design and marketing strategy for agencies, health and wellness organizations, and businesses across a variety of sectors. My focus always remains on: meaningful brand storytelling, intentional experience design, community-driven growth and high-touch, personalized customer engagement. I believe in strong design that makes sense and ignites a response in a customer on more than a visual level.
I am drawn to brands, organizations and businesses that value purpose, creativity, and human-centered design — and I bring a calm, grounded, and collaborative leadership style to every team.
At heart, I am a builder: of brands, experiences, environments, and community.
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