Hi, I'm Tabatha Guedez, a results-driven marketing professional specializing in organic/paid social and digital campaign strategy. I love crafting cross-channel strategies that align with business goals and collaborating with cross-functional teams to drive growth. Over the past 8+ years, I’ve led campaigns across Meta, TikTok, Pinterest, and more, delivering measurable ROIs for clients in hospitality, healthcare, and consumer brands. I’m passionate about mentoring teams, staying on top of cultural trends, and turning data into creative, actionable plans that boost engagement and conversions.

Tabatha Guedez

Hi, I'm Tabatha Guedez, a results-driven marketing professional specializing in organic/paid social and digital campaign strategy. I love crafting cross-channel strategies that align with business goals and collaborating with cross-functional teams to drive growth. Over the past 8+ years, I’ve led campaigns across Meta, TikTok, Pinterest, and more, delivering measurable ROIs for clients in hospitality, healthcare, and consumer brands. I’m passionate about mentoring teams, staying on top of cultural trends, and turning data into creative, actionable plans that boost engagement and conversions.

Available to hire

Hi, I’m Tabatha Guedez, a results-driven marketing professional specializing in organic/paid social and digital campaign strategy. I love crafting cross-channel strategies that align with business goals and collaborating with cross-functional teams to drive growth. Over the past 8+ years, I’ve led campaigns across Meta, TikTok, Pinterest, and more, delivering measurable ROIs for clients in hospitality, healthcare, and consumer brands.

I’m passionate about mentoring teams, staying on top of cultural trends, and turning data into creative, actionable plans that boost engagement and conversions.

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Work Experience

Paid Social Manager at Stella Rising
January 1, 2024 - November 6, 2025
Lead the full-funnel paid social strategy and execution, guiding cross-functional teams and driving ROI across beauty and consumer brands on Meta, TikTok, Pinterest, and other platforms.
Paid Social Specialist at Tinuiti
January 1, 2024 - January 1, 2024
Support high-spend paid social programs for notable e-commerce and retail brands; manage budgets across Meta, TikTok, Snap, Pinterest, Reddit; implement advanced tracking and provide client-facing performance reports with optimization recommendations.
Paid Media Specialist at Dental Whale Marketing
January 1, 2022 - January 1, 2022
Part of the Consumer Experience Department; collaborate with La-Z-Boy, Party City, Hair Cuttery, and Nova Southeastern University; manage content calendars; lead 5+ social media specialists; analyze data and respond to online conversations to maintain brand reputation.
Marketing & Social Media Assistant at Food Group International
January 1, 2021 - January 1, 2021
Produced and executed social media campaigns for private-label oatmeal brand Ave Lina; created copy, visuals, and storytelling; helped grow online followers and engagement.
Freelance Community Manager at Honey Media
January 1, 2023 - January 1, 2023
Developed and managed social media content calendars; monitored trends; engaged online communities; identified platform opportunities and maintained brand voice across campaigns.
Freelance Experience Manager at The Prism Group
January 1, 2023 - January 1, 2023
Led cross-functional collaboration to develop and implement successful experiential campaigns for major clients across LATAM; created and tracked KPIs, and coordinated with internal teams.

Education

Associates Degree at Miami Dade College / Doral Academy
January 1, 2022 - January 1, 2024
Bachelor of Arts in Communications at Florida International University
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet