I’m Tabea Hughes, a Berlin-based art director and graphic designer with over a decade of experience shaping visual identities for brands in Europe, New Zealand, and beyond. I enjoy turning ideas into clear, compelling visuals, managing branding systems, print and digital campaigns, and creating cohesive design languages. As a co-founder of Mama Muun and a long-time freelance designer, I collaborate with passionate teams to deliver thoughtful branding, ecommerce-ready design, and stunning visuals that resonate with audiences. I’m proficient in Adobe Creative Cloud, Figma, Shopify, Squarespace, Mailchimp, and more, always aiming for practical, user-centered solutions.

Tabea Hughes

I’m Tabea Hughes, a Berlin-based art director and graphic designer with over a decade of experience shaping visual identities for brands in Europe, New Zealand, and beyond. I enjoy turning ideas into clear, compelling visuals, managing branding systems, print and digital campaigns, and creating cohesive design languages. As a co-founder of Mama Muun and a long-time freelance designer, I collaborate with passionate teams to deliver thoughtful branding, ecommerce-ready design, and stunning visuals that resonate with audiences. I’m proficient in Adobe Creative Cloud, Figma, Shopify, Squarespace, Mailchimp, and more, always aiming for practical, user-centered solutions.

Available to hire

I’m Tabea Hughes, a Berlin-based art director and graphic designer with over a decade of experience shaping visual identities for brands in Europe, New Zealand, and beyond. I enjoy turning ideas into clear, compelling visuals, managing branding systems, print and digital campaigns, and creating cohesive design languages.

As a co-founder of Mama Muun and a long-time freelance designer, I collaborate with passionate teams to deliver thoughtful branding, ecommerce-ready design, and stunning visuals that resonate with audiences. I’m proficient in Adobe Creative Cloud, Figma, Shopify, Squarespace, Mailchimp, and more, always aiming for practical, user-centered solutions.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Advanced

Work Experience

Art Director + Graphic Designer at Freelance
May 1, 2012 - Present
Provide art direction and graphic design services for a diverse client base, including branding, print and digital campaigns; responsible for concept development, visual identity, layout, and production across multiple media; collaborate with clients and teams to deliver on-brand visuals.
Co-Founder, Design Director + E-Commerce Manager at Mama Muun
November 1, 2020 - December 1, 2025
Co-founded Mama Muun; oversee design direction, branding, product development, and ecommerce strategy; manage online store assets and marketing collateral; lead cross-functional teams to deliver cohesive brand experiences.
Graphic Designer at CCL Communications Group
March 1, 2011 - May 1, 2012
Designed branding and communications materials for clients in Auckland; contributed to print and digital campaigns, branding, and marketing collateral.
Inhouse Graphic Designer at Sheppard Industries Ltd
October 1, 2010 - March 1, 2011
Created visual communications and design assets for product and marketing efforts; collaborated with teams to implement branding and packaging design.
Inhouse Graphic Designer at House of Travel Ltd
October 1, 2007 - October 1, 2010
Managed design projects for travel industry client, including branding, promotional materials and digital assets.
Graphic Designer at Woodbine Group Ltd
February 1, 2007 - October 1, 2007
Developed marketing and print design solutions for multiple brands.
Graphic Designer at Cube Design
January 1, 2006 - May 1, 2006
Created graphic design for Christchurch-based clients; contributed to print and digital design projects.

Education

Graphic Design, Digital- and printmedia at da! DESIGNAKADEMIE
January 1, 2003 - January 1, 2006
Graphic Assistant at da! DESIGNAKADEMIE
January 1, 2003 - January 1, 2005
Bursary, University Entrance at da! DESIGNAKADEMIE
January 1, 2003 - January 1, 2006

Qualifications

Internship Graphic Designer
August 1, 2005 - December 1, 2005
Internship Graphic Designer
August 1, 2004 - December 1, 2004
Internship Stage Designer
January 1, 2002 - February 23, 2026
Exchange High School Year
January 1, 2002 - January 1, 2003

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail
    uniE621 Terre di Sacra - Tourist brochure
    Concept and design of a vacation brochure for an exclusive glamping experience by the sea in the Tuscan countryside.
    paper Terre di Sacra - Tourist Brochure

    Concept and design of a vacation brochure for an exclusive glamping experience by the sea in the Tuscan countryside.