Strengthened brand presence by proactively monitoring and engaging across social platforms—including Facebook, X (formerly Twitter), YouTube, and the Shopify Community forums—to ensure a positive merchant experience. Resolved inquiries related to store setup, growth strategies, and business management; trained new hires to uphold high-quality support standards. Rewrote training materials and documented processes to improve consistency, efficiency, and clarity. Collaborated with Incident Response to de-escalate high-profile issues and maintain a positive brand voice.

Sales Ambassador & Key Holder at LUSH

January 1, 2010 - December 31, 2015

Helped customers discover products that matched their needs and values, educating them about ingredients, sustainability, and self-care. Created memorable experiences through personalized gift recommendations and live demonstrations. Managed store operations, including scheduling, inventory, merchandising, and coaching a team of 30+ staff during peak seasons.

Tea Guide & Key Holder at DAVIDsTEA

January 1, 2016 - December 31, 2019

Helped customers discover blends and thoughtful gifts, from curated tea selections to teaware. Maintained smooth store operations (cash handling, merchandising) and contributed creative content for the brand’s Instagram community, tying in-store experiences with online engagement.

Education

Bachelor of Design at York University

September 10, 2009 - June 15, 2012

Qualifications

Surface Pattern Design Immersion Certificate

February 19, 2025 - May 14, 2025

Industry Experience

Retail, Media & Entertainment, Software & Internet, Consumer Goods, Professional Services

Lucky Ladybug

Lucky Ladybug is a collection inspired by symbols of luck, and Spring in the Northern Hemisphere. Featuring hand-drawn ladybugs, three and four leaf clovers, peonies, daffodils, and hyacinths, every element is intended to invoke luck in your life.