PharmaShot – Supplement Shots Packaging & Print Branding

Pharma Shot Laboratories developed a diverse line of 60ml concentrated, all-natural food supplement drinks. With multiple product lines addressing completely different consumer needs - ranging from beauty (anti-aging, hair, and nails) and wellness (sleep, focus, immunity, and diet) to extreme energy and libido enhancement - they faced a massive brand architecture challenge. The client needed a highly organized visual system that could unify all these distinct categories under one trustworthy brand umbrella. Furthermore, the design had to translate effectively onto tiny 60ml bottles while remaining vibrant, youthful, and instantly understandable on the shelf.

My Role & The Solution
I led the comprehensive packaging design and print branding for the entire PharmaShot ecosystem, creating a cohesive visual language that easily differentiates the product lines while maintaining strict overarching brand consistency.

My specific contributions included:
Packaging & Iconography System: I designed the labels for the 60ml bottles and their corresponding 6-pack boxes across all four series (Beauty, Complex, Extreme Feel, and Sex Angels). To help consumers effortlessly navigate the diverse product range, I developed a unique, color-coded graphic icon for each specific supplement, resulting in a vibrant, inviting, and highly structured product family.

Comprehensive 40-Page Catalog: To showcase the full spectrum of products, I designed a detailed 40-page brand catalog. I created clean, structured layouts that seamlessly blended product photography with atmospheric lifestyle imagery, establishing a premium and professional tone.

Print Collateral & Marketing Assets: I extended the visual identity into a dedicated, in-depth brochure specifically for the Beauty series. Additionally, I designed promotional image postcards and corporate business cards, ensuring a unified brand experience from the physical product on the shelf to all marketing touchpoints.

(Product photography: Omri Miron)