L.A.Glamour – Hair Straightener Packaging Design

L.A.Glamour, a beauty brand specializing in hair straighteners, needed to market its products to two very distinct female demographics under a single brand umbrella: energetic teenagers and sophisticated young women. The primary challenge was creating a packaging strategy that could simultaneously speak the visual language of both target audiences. They needed the product lines to feel distinct enough to appeal directly to the specific tastes and purchasing habits of each age group, without losing the brand’s core identity.

I led the packaging design and illustration for both product lines, developing two distinct visual languages tailored to perfectly match each target audience’s vibe.

My specific contributions included:
The Teen Collection: To capture a young, vibrant, and energetic feel, I designed packaging featuring custom-illustrated teen characters with perfectly styled, straight hair. I paired these characters with a dynamic, colorful, and “splattered” background that pops off the shelf and instantly appeals to a younger, trend-focused demographic.

The Young Adult Collection: For the older, more mature demographic, I crafted a more refined, elegant, and solid design. This packaging features a delicate floral pattern background contrasted with a minimalist, sophisticated line-art profile of a woman with long flowing hair, communicating a more premium and mature beauty aesthetic.