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Hi, I'm Talisa Velez—a results-driven marketing professional specializing in social media management, content creation, and video production. I partner with creators and brands to grow audience engagement and ROI, demonstrated by growing influencer partnerships worth $70K+ and producing 200+ multimedia assets. I enjoy building cross-functional campaigns, analyzing data to optimize ROI, and leading education events nationwide. I thrive in fast-paced environments and am passionate about turning insights into compelling social narratives.…Hi, I'm Talisa Velez—a results-driven marketing professional specializing in social media management, content creation, and video production. I partner with creators and brands to grow audience engagement and ROI, demonstrated by growing influencer partnerships worth $70K+ and producing 200+ multimedia assets. I enjoy building cross-functional campaigns, analyzing data to optimize ROI, and leading education events nationwide. I thrive in fast-paced environments and am passionate about turning insights into compelling social narratives.

Talisa Velez

Content Creator, Photographer, Videographer, +7

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Hi, I'm Talisa Velez—a results-driven marketing professional specializing in social media management, content creation, and video production. I partner with creators and brands to grow audience engagement and ROI, demonstrated by growing influencer partnerships worth $70K+ and producing 200+ multimedia assets. I enjoy building cross-functional campaigns, analyzing data to optimize ROI, and leading education events nationwide. I thrive in fast-paced environments and am passionate about turning insights into compelling social narratives.…Hi, I'm Talisa Velez—a results-driven marketing professional specializing in social media management, content creation, and video production. I partner with creators and brands to grow audience engagement and ROI, demonstrated by growing influencer partnerships worth $70K+ and producing 200+ multimedia assets. I enjoy building cross-functional campaigns, analyzing data to optimize ROI, and leading education events nationwide. I thrive in fast-paced environments and am passionate about turning insights into compelling social narratives.

Available to hire

Hi, I’m Talisa Velez—a results-driven marketing professional specializing in social media management, content creation, and video production. I partner with creators and brands to grow audience engagement and ROI, demonstrated by growing influencer partnerships worth $70K+ and producing 200+ multimedia assets.

I enjoy building cross-functional campaigns, analyzing data to optimize ROI, and leading education events nationwide. I thrive in fast-paced environments and am passionate about turning insights into compelling social narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media + Community Manager at MAC Group US – Nanlite USA

August 1, 2025 - August 1, 2025

Spearhead multi-platform social media campaigns to expand brand reach and visibility in alignment with broader marketing objectives. Cultivate and manage relationships with 180+ influencers across Instagram, TikTok, and YouTube; co-develop product activations; negotiate $70K+ in added-value content deliverables; coordinate cross-functional workshops and educational events nationwide; monitor brand sentiment and implement engagement tactics to foster loyalty and advocacy; capture live social coverage at trade shows and activations; monitor KPIs and refine content strategies accordingly.

Social Media Marketing Specialist at IMPASTIAMO

November 1, 2022 - November 1, 2022

Collaborated with the Founder to build and implement social marketing strategies aligned with event promotions and workshop enrollments. Directed creative production for Reels and TikToks, editing 50+ videos with 400K+ organic views and boosting overall engagement by 35%. Coordinated short-form video coverage at culinary experiences and classes; optimized UGC content for distribution across Instagram and email. Designed and deployed 75+ platform-native assets and identified food-focused micro-influencers to amplify event attendance; crafted email campaigns via Mailchimp with 20–25% open rates and compelling CTAs that converted to bookings.

Social Media & Influencer Marketing Coordinator at Nanlite

September 1, 2022 - August 1, 2025

Partner with content creators and brand ambassadors to co-develop product kits; facilitate product seedings and influencer-led activations; negotiate $70K+ worth of added-value content deliverables, optimizing ROI. Coordinate cross-functional workshops and educational events nationwide (130+ sessions, 3,400+ attendees). Monitor brand sentiment, moderate communities, and implement engagement tactics. Capture live social coverage and behind-the-scenes footage at trade shows and brand activations. Use analytics tools to assess KPIs, report performance metrics, and refine content strategies.

Social Media + Community Manager at MAC Group US – Nanlite USA

September 1, 2022 - August 31, 2025

Spearheaded multi-platform social media campaigns to expand brand reach and visibility in alignment with broader marketing objectives. Cultivated and managed relationships with 180+ influencers across Instagram, TikTok, and YouTube, generating 36M+ cumulative views. Partnered with content creators and brand ambassadors to co-develop the Lindsay Adler Color Portrait Kit; facilitated product seeding and influencer-led activations. Negotiated $70K+ worth of added-value content deliverables, optimizing ROI without additional spend. Coordinated cross-functional workshops and educational events nationwide (over 130 sessions and 3,400 attendees). Monitored brand sentiment, moderated communities, and implemented engagement tactics that foster loyalty and advocacy. Captured live social coverage and behind-the-scenes footage at trade shows and KOL events to drive real-time engagement. Used analytics tools to assess KPIs, report performance metrics, and refine content strategies accordingly.

Social Media Marketing Specialist at IMPASTIA M

March 1, 2022 - November 1, 2022

Built and implemented social marketing strategies aligned with event promotions and workshop enrollments. Directed creative production for Reels and TikTok; edited 50+ videos achieving 400K+ organic views. Designed 75+ platform-native creatives including carousels, flyers, and brand templates. Engaged micro-influencers to amplify event attendance and brand buzz. Crafted email campaigns that supported outreach and conversions.

Logistics Director & Producer | Social Media & Content Strategist at AFROTWIN PRODUCTIONS

May 1, 2021 - May 31, 2024

Optimized internal workflows using task and project management tools (Asana, ToDoist, Notion, Calendly), increasing task visibility and execution speed. Developed a multi-platform social media strategy targeting film enthusiasts and BIPOC creatives; improved engagement by 58% and added 4.4% follower growth. Produced 200+ branded posts including Reels and Instagram stories; managed digital production schedules, event logistics, and budgeting for campaigns and proof-of-concept film shoots. Coordinated with freelance editors, videographers, and copywriters to execute cohesive digital campaigns; led a crowdfunding campaign that surpassed financial goals via targeted email marketing, video storytelling, and influencer outreach.

Freelance Social Media Manager & Brand Consultant at Freelance

April 1, 2021 - August 1, 2025

Delivered full-service digital marketing for startups and small businesses, including visual identity, copywriting, and channel optimization. Designed and executed content calendars for Instagram, TikTok, and Facebook. Created 200+ multimedia assets including branding graphics, short-form videos, and high-impact reels. Increased engagement by 35% and drove a 25% lift in in-store traffic for a local café. Led a 6-month brand revamp for Flower Plug, resulting in a 72.9% increase in followers. Orchestrated organic growth for Nothing But BLK: 4,444% engagement surge and 45K+ unique accounts reached in 5 months. Grew Instagram followers by 40% in 6 months through consistent posting, hashtags, and community engagement.

Social Media Manager & Brand Consultant at Freelancer

April 1, 2021 - Present

Deliver full-service digital marketing support to startups and small businesses, including visual identity development, copywriting, and channel optimization. Design and execute content calendars tailored to Instagram, TikTok, and Facebook; create 200+ multimedia assets to elevate storytelling. Capture and edit high-quality content for local businesses; increased engagement by 35% and drove a 15% rise in store foot traffic. Led strategy and execution of a 6-month brand revamp for Flower Plugg, resulting in a 72.9% increase in followers and improved conversion rates. Orchestrated organic growth campaigns for Nothing But BLK, yielding a 4,444% surge in engagement and reaching 45K+ unique accounts in five months. Analyzed performance metrics using native platform tools and adjusted strategies to maximize reach, impressions, and conversions.

Social Media Manager & Brand Consultant at Freelancer (Self-Employed)

April 1, 2021 - November 2, 2025

Logistics Director & Producer | Social Media & Content Strategist at AFROTWIN PRODUCTIONS

August 1, 2019 - May 31, 2024

Optimized internal workflows using task and project management tools (Asana, Todoist, Notion, Calendly), increasing task visibility and execution speed. Developed a multi-platform social media strategy targeting film enthusiasts and BIPOC creatives; improved engagement by 58% and added 4.4% follower growth. Produced 200+ branded posts including Reels, Instagram stories, and educational graphics; led content campaigns celebrating BIPOC filmmakers. Managed digital production schedules, event logistics, and budgeting for campaigns and proof-of-concept film shoots. Coordinated with freelance editors, videographers, and copywriters to execute cohesive digital campaigns. Executed a crowdfunding campaign that surpassed financial goals via targeted email marketing, video storytelling, and influencer outreach. Reported on campaign progress to stakeholders and developed post-mortem analyses to improve future activations.