Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Arabic
Fluent
Italian
Advanced
Work Experience
Brand Copywriter at OLFKICH
January 1, 2024 - PresentDeveloped brand voice and conversion-focused copy for mission statements, web pages, brochures, and social content across luxury/creative brands; ensured consistency with brand promises and audience needs.
Brand Content & Email Copywriter at Stanley / Stella BE
January 1, 2023 - January 1, 2024Wrote editorial website pages and customer-facing communications (collections, acquisitions, newsletters); produced structured copy aligned with brand voice and commercial objectives.
Brand & Website Copywriter at Karma SPALB
January 1, 2017 - January 1, 2018Crafted brand narratives and website copy to elevate trust and premium positioning; ensured aspirational yet precise messaging.
Corporate Film Script Writer at Feer McQueen LB
January 1, 2015 - January 1, 2016Converted business objectives into human-first storytelling; scripted corporate films with brand-consistent tone and pacing.
Book Editor at Sense of Tumor
January 1, 2019 - January 1, 2019Edited manuscript structures, provided developmental feedback to strengthen reader experience and narrative coherence.
Blog Writer at Tam Scribbles
January 1, 2015 - PresentProduces long-form essays blending reflection, narrative tension, and thematic payoff; cultivates a recognizable voice and cadence.
Journalist at L’Orient-Le Jour
January 1, 2017 - January 1, 2023Wrote articles with a strong editorial voice, cultural sensitivity, and clean narrative structure; delivered reader-friendly features.
Brand Identity Copywriter at Forêt Project
January 1, 2021 - January 1, 2022Developed mission, vision, and luxury property descriptions with a high-end editorial tone and lifestyle framing.
Brand Identity Copywriter at Brand Factory CA
January 1, 2020 - January 1, 2021Created concise messaging to support credibility, clarity, and brand memorability across brand identity projects.
Brand & Website Copywriter at Karma SPALB
January 1, 2017 - January 1, 2018Crafted brand and website copy to elevate trust, calm, and premium positioning with a consistent voice.
Corporate Film Script Writer at Feer McQueen LB
January 1, 2015 - January 1, 2016Scripted corporate film narratives; translated brand goals into engaging short-form storytelling.
Book Editor at Sense of Tumor
January 1, 2019 - January 1, 2019Provided manuscript shaping and developmental feedback to strengthen narrative coherence.
Tam Scribbles at Tam Scribbles
January 1, 2015 - PresentBlog writer producing long-form content with a narrative and thematic focus.
Journalist at L’Orient-Le Jour
January 1, 2017 - January 1, 2023Wrote articles with editorial voice, cultural sensitivity, and clean narrative structure.
Brand Identity Copywriter at Foret Project / Brand Factory
January 1, 2020 - December 31, 2021Developed brand identity content and lifestyle framing for luxury projects; balanced aspiration with precise messaging.
Brand Content & Email Copywriter at The Brand Factory / StellaBE collaboration
January 1, 2023 - December 31, 2024Created brand voice-aligned content for emails, newsletters, landing pages; strengthened retention through story-driven narratives.
Brand & Commercial Copywriter at The Brand Factory
January 1, 2023 - December 31, 2024Positioning, tone of voice guidelines, campaign messaging, landing pages, social captions and advertising copy.
Education
Master's at Journalism
January 11, 2030 - July 18, 2025PhD at Psychology of Communication
January 11, 2030 - July 18, 2025M.A Commerce Studies, Journalism and PR at Notre Dame University, Lebanon
January 1, 2012 - January 1, 2015B.A Modern Languages & Translation (English, French, Arabic, Italian) at USEK (Université Saint-Esprit Kaslik), Lebanon
January 1, 2009 - January 1, 2012Master of Arts in Communication Studies, Journalism and PR at Notre Dame University, Lebanon
January 11, 2030 - April 9, 2026Bachelor of Arts in Modern Languages & Translation (English, French, Arabic, Italian) at USEK (Université Saint-Esprit de Kaslik), Lebanon
January 11, 2030 - April 9, 2026Qualifications
ACES Certification in Editing
January 11, 2030 - April 9, 2026Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Travel & Hospitality, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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