Tamara McCombe

Work directly with the founder to shape brand voice, content strategy and social presence from early-stage growth. Develop organic content and campaigns translating values, performance and wellbeing into emotionally engaging storytelling. Contributed to engaging 11,000+ community members and supporting conversations with premium partners. Established scalable content guidelines to maintain consistency as the platform grows. Designed tiered offerings and marketing collateral for potential corporate partners. Researched potential corporate sponsorship partners.

Startup cyber security consultancy. Planned, executed and reported on digital campaigns across LinkedIn, EDMs, Google Ads and website updates to strengthen inbound lead quality. Produced website and article copy translating complex cybersecurity services into clear, trust-building narratives then repurposed the content for short-form social media content. Improved SEO and website engagement, delivering a ~10% increase in organic traffic. Balanced strategic planning with hands-on execution in a fast-growing, founder-led consultancy.

Translate highly technical eDiscovery and data-heavy content into approachable, client-value-led social and digital content. Collaborated with senior leaders on multi-channel campaigns that doubled LinkedIn engagement. Co-authored thought leadership, case studies and website content to support qualified lead generation. Worked closely with founders and senior leaders to align messaging with commercial objectives. Key player in the brand refresh and website redesign to improve UX and quality of leads.