Available to hire
CRM marketing professional with 8+ years of experience driving customer engagement and campaign performance. Skilled in data-led strategy, branding, and digital marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
CRM Manager at Gisou by Negin Mirsalehi
October 1, 2024 - October 12, 2025Led CRM to drive growth in customer lifetime value by implementing a new RFM model, expanding the D2C function across the US, UK and EU, and growing loyalty programs across three markets. Created customer profiles through A/B testing that delivered a 26% revenue uplift during Black Friday and Cyber Monday; planned campaigns for new product launches; introduced dynamic, personalised content in automated flows; implemented SMS automation to improve retention; analyzed data with Excel and Looker Studio to derive actionable insights; leveraged qualitative data to better understand customer needs and concerns.
Assistant CRM Manager at Currys PLC
April 1, 2022 - October 12, 2025Led junior CRM staff and interns; spotted data trends to improve retention, loyalty and customer insights; utilised AI with Phrasee for CRM responsiveness and personalization; ran hyper-personalised campaigns with Moveable Ink based on UK climate and past purchases; managed end-to-end campaigns; implemented a Test & Learn strategy for segmented audiences; integrated campaigns across digital channels.
CRM Executive at Eaglemoss Publishing Group
June 1, 2022 - October 12, 2025Increased RFM by 60% YoY by reworking CRM strategy; boosted conversion rates in the global automated welcome program by 5% in the first 6 months; line managed interns; built dynamic content using HTML5 and Dreamweaver; implemented a subscription model to drive retention; segmented data to identify trends and target markets; used Google Analytics, Looker Studio and Tableau to present data-driven CRM strategy; leveraged social channels to acquire leads; managed campaigns end-to-end.
Education
Certificate in Data Analytics at General Assembly
January 1, 2024 - October 12, 2025Certificate in Digital Marketing Leadership at Squared Online
January 1, 2020 - December 31, 2021MA at University of the Arts London
January 11, 2030 - October 12, 2025PGDip at London School of Journalism
January 11, 2030 - October 12, 2025LLB (Hons) at University of Central Lancashire
January 11, 2030 - October 12, 2025Qualifications
Data Analytics Certification
January 1, 2024 - October 12, 2025Digital Marketing Leadership Certification (Squared Online)
January 1, 2020 - December 31, 2021Industry Experience
Retail, Software & Internet, Media & Entertainment, Consumer Goods
Created customer profiles through A/B testing that increased revenue by 26% during Black Friday and Cyber Monday.
Hire a Marketing Consultant
We have the best marketing consultant experts on Twine. Hire a marketing consultant in London today.