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Hi, I’m Terry Ameno, a packaging and graphic design leader with over two decades of experience shaping brands for kids and family products. I currently serve as Director of Packaging & Graphic Design at Buffalo Games, guiding strategy and creative execution across packaging, eCommerce imagery, pitch assets, and trade-show presentations, while aligning design with business goals and product teams. I excel at building high-performing teams, streamlining workflows, and embracing sustainable packaging, AI-assisted imagery, and digital tools to accelerate speed-to-market. I partner with cross-functional teams and external vendors to deliver on time and on budget, delivering measurable growth such as brand redesigns that have driven significant sales increases.…Hi, I’m Terry Ameno, a packaging and graphic design leader with over two decades of experience shaping brands for kids and family products. I currently serve as Director of Packaging & Graphic Design at Buffalo Games, guiding strategy and creative execution across packaging, eCommerce imagery, pitch assets, and trade-show presentations, while aligning design with business goals and product teams. I excel at building high-performing teams, streamlining workflows, and embracing sustainable packaging, AI-assisted imagery, and digital tools to accelerate speed-to-market. I partner with cross-functional teams and external vendors to deliver on time and on budget, delivering measurable growth such as brand redesigns that have driven significant sales increases.

Terry Ameno

Packaging Designer, Graphic Designer, Creative Director, +2

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Hi, I’m Terry Ameno, a packaging and graphic design leader with over two decades of experience shaping brands for kids and family products. I currently serve as Director of Packaging & Graphic Design at Buffalo Games, guiding strategy and creative execution across packaging, eCommerce imagery, pitch assets, and trade-show presentations, while aligning design with business goals and product teams. I excel at building high-performing teams, streamlining workflows, and embracing sustainable packaging, AI-assisted imagery, and digital tools to accelerate speed-to-market. I partner with cross-functional teams and external vendors to deliver on time and on budget, delivering measurable growth such as brand redesigns that have driven significant sales increases.…Hi, I’m Terry Ameno, a packaging and graphic design leader with over two decades of experience shaping brands for kids and family products. I currently serve as Director of Packaging & Graphic Design at Buffalo Games, guiding strategy and creative execution across packaging, eCommerce imagery, pitch assets, and trade-show presentations, while aligning design with business goals and product teams. I excel at building high-performing teams, streamlining workflows, and embracing sustainable packaging, AI-assisted imagery, and digital tools to accelerate speed-to-market. I partner with cross-functional teams and external vendors to deliver on time and on budget, delivering measurable growth such as brand redesigns that have driven significant sales increases.

Available to hire

Hi, I’m Terry Ameno, a packaging and graphic design leader with over two decades of experience shaping brands for kids and family products. I currently serve as Director of Packaging & Graphic Design at Buffalo Games, guiding strategy and creative execution across packaging, eCommerce imagery, pitch assets, and trade-show presentations, while aligning design with business goals and product teams.

I excel at building high-performing teams, streamlining workflows, and embracing sustainable packaging, AI-assisted imagery, and digital tools to accelerate speed-to-market. I partner with cross-functional teams and external vendors to deliver on time and on budget, delivering measurable growth such as brand redesigns that have driven significant sales increases.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Packaging & Graphic Design at Buffalo Games

July 15, 2024 - Present

Lead the strategic and creative direction for packaging, eComm imagery, pitch assets, retail presentation and trade shows across EastPoint Sports brand and new business initiatives. Manage internal designers and global design teams, packaging systems and production budgets to shape packaging that enhances brand impact both on shelf and online. Collaborate with external partners such as photographers, freelancers and vendors to deliver projects on schedule and within budget. Work closely with product, marketing, supply chain, and executive leadership to align design outcomes with business objectives. Direct end-to-end packaging development across 150+ SKUs annually spanning sporting goods, outdoor games, and licensed products. Integrate structural design, sustainable materials, and strong visual storytelling across retail and eCommerce packaging systems. Developed a full brand redesign that resulted in 30% sales growth. Implement capacity-building workflows and tools, including photogra

Principal Graphic Designer / Manager at Fisher-Price

January 1, 2004 - June 1, 2024

Managed packaging design across high volume preschool and infant product lines including retail and digital channels, focusing on brand storytelling and shopper engagement. Created brand-right packaging and eComm assets from concept through production. Collaborated cross-functionally with marketing, product, and global teams to shape brand and creative strategy. Managed a team of graphic designers providing creative direction and design feedback while elevating team standards and ensuring brand consistency across product lines. Collaborated with licensing partners to ensure packaging and visual assets adhered to brand guidelines and approval standards including Pixar, Disney, NFL, Apple, Xbox, Jeep, Ford, Paramount, Sony Music Entertainment, and other industry leaders. Presented packaging concepts to senior leadership and executive teams to communicate strategy and retail impact. Directed external creative partners including global production teams, freelancers, illustrators, photograp

Creative Director / AI Visualization Specialist at . Terry Ameno Design

January 1, 2001 - Present

Collaborate with clients and agencies to concept and design packaging, print collateral, brand identity, advertising, and graphics for clients including Fisher-Price, Leap Frog, V-Tech, Girl Scouts, MJ Peterson Realty, University at Buffalo, non-profit organizations, culinary brands and performing artists. Create high-quality, photorealistic imagery using AI tools for use across print and digital platforms, including lifestyle scenes, product photography, interior environments, and human-centered visuals.

Education

B.S. GRAPHIC DESIGN at BUFFALO STATE UNIVERSITY

December 31, 1999 - December 31, 1999

Qualifications

GDUSA Design Award

April 1, 2024 - April 1, 2024

Fisher Price Wooden Toy Packaging

GDUSA Design Award

April 1, 2023 - April 1, 2023

Thomas Wooden Railway Packaging

GDUSA Design Award

April 1, 2023 - April 1, 2023

Buffalo Bills Little People Collector Packaging

Playbook Award

April 1, 2022 - April 1, 2022

Chatterbox Packaging

POPAI Gold Award

April 1, 2008 - April 1, 2008

Imaginext retail display / POP

Design of the Times Platinum Award

April 1, 2008 - April 1, 2008

Smart Cycle POP

Harvard Business School - Resilient Leadership