Senior Content & Digital Strategy Lead at Sortlist

Led end-to-end digital content strategies for SMEs across SEO, Ads, Web, and Social Media; acted as single point of contact, translating client needs into coordinated expert actions; managed cross-functional teams to deliver aligned campaigns; created and maintained roadmaps for multi-channel content; aligned brand voice across channels; built partner network and community growth.

Content & Product Marketer (Freelance) at Sortlist

Led content strategies for agency positioning; built editorial content and promotional materials; contributed to multi-channel campaigns; managed budgets and measured performance.

Community Builder at Sortlist

Defined and executed content strategies across newsletters, articles, and videos; promoted product features through targeted marketing content; analyzed content performance to optimize channels and engagement; built and scaled a customer community aligned with brand values; led acquisition and retention strategies to drive long-term engagement.