I’m a media and communications professional specializing in social media management, content creation, and graphic design, with hands-on experience across both agency and in-house roles.
I’ve worked with brands and organizations such as Suha Hospitality, Xcluzive, IKEA KSA, BIG BAD WOLF (World’s Biggest Book Sale), and Vets for Pets, managing content across Instagram, TikTok, LinkedIn, and paid social campaigns. My work spans fashion, hospitality, beauty, publishing, and lifestyle sectors, as well as collaborations with influencers and community-led initiatives.
Through these roles, I’ve developed strong skills in:
Content strategy & planning (monthly calendars, campaign rollouts, shoot plans)
Short-form video & visual storytelling for Reels and TikTok
Graphic design & visual consistency aligned with brand guidelines
Audience engagement & growth, using insights, polls, trends, and performance analysis
Client communication & reporting, including campaign recaps and performance summaries
I bring over a year of practical experience, having contributed to multiple multi-platform campaigns, content shoots, and ongoing brand accounts, with a focus on creating content that is clear, relatable, and results-driven rather than overly promotional.
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