Marketing professional with several years of international experience across Switzerland, Portugal, and Ireland, specializing in CRM, email marketing, content strategy, and digital communications. Experienced in customer engagement, campaign management, performance analysis, and brand storytelling. Passionate about combining creativity and strategy to build meaningful audience connections and drive business growth in dynamic, fast-paced environments.

Tânia Marques Teixeira

Marketing professional with several years of international experience across Switzerland, Portugal, and Ireland, specializing in CRM, email marketing, content strategy, and digital communications. Experienced in customer engagement, campaign management, performance analysis, and brand storytelling. Passionate about combining creativity and strategy to build meaningful audience connections and drive business growth in dynamic, fast-paced environments.

Available to hire

Marketing professional with several years of international experience across Switzerland, Portugal, and Ireland, specializing in CRM, email marketing, content strategy, and digital communications. Experienced in customer engagement, campaign management, performance analysis, and brand storytelling. Passionate about combining creativity and strategy to build meaningful audience connections and drive business growth in dynamic, fast-paced environments.

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Language

Portuguese
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Newsletter Manager at Conforama
January 1, 2022 - Present
Created and managed an editorial calendar for newsletters, defined topics, products and promotions, collaborated with the creative team on visuals/animations, analyzed performance and KPIs to optimize campaigns, implemented CRM-driven email marketing processes, and produced reporting and insights.
Digital Marketing Assistant at Laurastar
December 1, 2020 - December 1, 2021
Supported the brand's digital marketing strategy, digital communications and social media; activated product and brand content across owned, paid and earned media; managed organic social across platforms; planned visuals with suppliers and external agencies; produced blog content; optimized paid campaigns with a media agency and shaped funnel strategies; designed newsletters and coordinated influencer/affiliate initiatives.
Senior Account Manager at MEO
February 1, 2020 - August 1, 2020
Built and maintained partnerships with internal clients; led studio workflow, organized compass meetings, and refined briefs; planned and executed web, SEO/SEM, email, social media and display campaigns with ROI and KPI targets; improved UX, traffic and content for websites and marketing materials.
Marketing Communications Manager at Crazy Little Thing Productions
September 1, 2017 - February 1, 2020
Led marketing communications by researching business challenges and customer behavior; planned and optimized digital marketing campaigns across web, SEO/SEM, email, social and display advertising; developed and edited newsletters, blogs, press releases and promotional materials to promote products and services.
Event & Communications Specialist at Active Language Learning School
May 1, 2016 - August 1, 2017
Managed social media accounts; collaborated on landing pages and user experience; executed digital/social campaigns to improve KPIs; organized, promoted and supervised a calendar of student activities, clubs, societies and events.

Education

Google Adwords, SEO & Analytics Workshop at 82. Digital - Lisbon, Portugal
November 1, 2018 - November 1, 2018
Digital Marketing & Social Media Course at Fitzwilliam Institute - Dublin, Ireland
March 1, 2016 - June 1, 2016
BA Graphic Design at ESAD.CR - Caldas da Rainha, Portugal
September 1, 2012 - June 1, 2013
Business Course at EPVT - Santarém, Portugal
September 1, 2007 - July 1, 2010

Qualifications

Google Adwords, SEO & Analytics Workshop
November 1, 2018 - November 1, 2018
Digital Marketing & Social Media Course
March 1, 2016 - June 1, 2016
BA Graphic Design
September 1, 2012 - June 1, 2013
Business Course
September 1, 2007 - July 1, 2010

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education