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I’m a marketing and event execution professional who loves creating high-touch, brand-aligned experiences for luxury clients. With experience supporting retail activations, brand events, and CRM and digital content operations, I enjoy coordinating the details that make every moment feel effortless for clients and partners. From building event proposals and managing regional gifting operations to running influencer, seeding, email, and SMS campaigns, I bring an organized, data-aware approach to marketing execution. I’ve worked across Asia Pacific and U.S. markets and genuinely value meticulous logistics, clear cross-functional communication, and strong post-event insights to improve what we do next.…I’m a marketing and event execution professional who loves creating high-touch, brand-aligned experiences for luxury clients. With experience supporting retail activations, brand events, and CRM and digital content operations, I enjoy coordinating the details that make every moment feel effortless for clients and partners. From building event proposals and managing regional gifting operations to running influencer, seeding, email, and SMS campaigns, I bring an organized, data-aware approach to marketing execution. I’ve worked across Asia Pacific and U.S. markets and genuinely value meticulous logistics, clear cross-functional communication, and strong post-event insights to improve what we do next.

Tania Tan Y-Xi

Digital Marketer, Marketing Analyst, Brand Strategist, +2

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I’m a marketing and event execution professional who loves creating high-touch, brand-aligned experiences for luxury clients. With experience supporting retail activations, brand events, and CRM and digital content operations, I enjoy coordinating the details that make every moment feel effortless for clients and partners. From building event proposals and managing regional gifting operations to running influencer, seeding, email, and SMS campaigns, I bring an organized, data-aware approach to marketing execution. I’ve worked across Asia Pacific and U.S. markets and genuinely value meticulous logistics, clear cross-functional communication, and strong post-event insights to improve what we do next.…I’m a marketing and event execution professional who loves creating high-touch, brand-aligned experiences for luxury clients. With experience supporting retail activations, brand events, and CRM and digital content operations, I enjoy coordinating the details that make every moment feel effortless for clients and partners. From building event proposals and managing regional gifting operations to running influencer, seeding, email, and SMS campaigns, I bring an organized, data-aware approach to marketing execution. I’ve worked across Asia Pacific and U.S. markets and genuinely value meticulous logistics, clear cross-functional communication, and strong post-event insights to improve what we do next.

Available to hire

I’m a marketing and event execution professional who loves creating high-touch, brand-aligned experiences for luxury clients. With experience supporting retail activations, brand events, and CRM and digital content operations, I enjoy coordinating the details that make every moment feel effortless for clients and partners.

From building event proposals and managing regional gifting operations to running influencer, seeding, email, and SMS campaigns, I bring an organized, data-aware approach to marketing execution. I’ve worked across Asia Pacific and U.S. markets and genuinely value meticulous logistics, clear cross-functional communication, and strong post-event insights to improve what we do next.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Executive Intern (LUXASIA Singapore) at La Prairie & Chantecaille, LUXASIA

July 1, 2026 - Present

Support end-to-end event operations including logistics, vendor liaison, external partnerships, and client experience delivery across retail activations and brand events. Assist with campaign mechanics for brand weeks and counter takeovers by briefing the marketing team for digital asset creation and coordinating with retail partners to ensure accurate publishing across websites and social channels. Collaborate with Beauty Advisors to maintain in-store execution standards and resolve operational issues.

Client Marketing Intern at Christian Dior Couture, LVMH

January 1, 2026 - July 31, 2026

Collaborated cross-functionally to develop 120+ event proposals across 9 Asia Pacific markets, covering in-boutique events and external pop-ups, tracking budgets totaling €1.4 million, and contributing to an average 4x sales ROI. Coordinated regional gifting end-to-end by consolidating orders from 9 markets, liaising with Paris HQ, and ensuring on-time delivery of celebration, relational, and stock gifts. Compiled and analyzed post-event and gifting performance reports across 9 markets to generate regional insights for future activations.

Business Development & Marketing Intern at Artefact

March 1, 2025 - August 31, 2025

Managed the monthly U.S. team newsletter and rebuilt the recruitment process by introducing structured candidate tracking and standardised onboarding documentation.

Marketing Intern at La Mer and Estée Lauder (The Estée Lauder Companies)

July 1, 2024 - December 31, 2024

Supported monthly influencer and seeding campaigns and helped position Estée Lauder among the top 3 brands by Earned Media Value (EMV) in Singapore. Managed 30+ email and SMS campaigns across both brands, executing briefs, developing creative assets, and tracking performance metrics. Independently created visual and copy assets for retail partners and coordinated brand alignment directly with beauty assistants in-store. Delivered high-touch luxury experiences through curated PR gifting and exclusive events.

Event Coordinator Intern at Directions Group Inc.

June 1, 2023 - September 30, 2023

Contributed to brand activations for La Mer, Patek Philippe, The Macallan, Fenty Beauty, Hublot, Takashi Murakami, and Franck Muller by managing venue coordination, vendor logistics, and client hospitality. Supported marketing campaigns, visual merchandising, gifting kits, and PR gifting across luxury brand activations.

Marketing and Events Coordinator at IMPASTIAMO

February 1, 2023 - October 31, 2024

Managed end-to-end event coordination for 80+ corporate clients (including Amazon, Coca-Cola, TikTok, and Google), overseeing logistics, vendor management, and post-event follow-up. Executed social media content strategies and negotiated brand partnerships and sponsorships, growing Instagram followers by 26% and offsetting ingredient costs fully.

Marketing and Operations Coordinator Intern at NEON Global

June 1, 2022 - September 30, 2022

Developed multi-channel marketing initiatives (OOH, influencer, and NTUC pop-ups) and supported operations for Avatar: The Experience, helping drive over 2.5 million visitors since launch.