I help businesses grow by launching and scaling products and services through performance marketing and brand awareness building. I work hands-on across key channels such as paid search, paid social, app marketing, and lifecycle marketing, using data to guide decisions and creativity to make them work. With 15+ years in the mobile industry and 10+ years in digital performance marketing, I lead growth initiatives end to end. I build brand awareness alongside demand, turn audience insight and performance data into clear actions, align marketing with product and sales teams, and deliver measurable business impact.…

Tanja Levo

I help businesses grow by launching and scaling products and services through performance marketing and brand awareness building. I work hands-on across key channels such as paid search, paid social, app marketing, and lifecycle marketing, using data to guide decisions and creativity to make them work. With 15+ years in the mobile industry and 10+ years in digital performance marketing, I lead growth initiatives end to end. I build brand awareness alongside demand, turn audience insight and performance data into clear actions, align marketing with product and sales teams, and deliver measurable business impact.…

Available to hire

I help businesses grow by launching and scaling products and services through performance marketing and brand awareness building. I work hands-on across key channels such as paid search, paid social, app marketing, and lifecycle marketing, using data to guide decisions and creativity to make them work.

With 15+ years in the mobile industry and 10+ years in digital performance marketing, I lead growth initiatives end to end. I build brand awareness alongside demand, turn audience insight and performance data into clear actions, align marketing with product and sales teams, and deliver measurable business impact.

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Skills

Experience Level

Language

English
Fluent
Finnish
Fluent
Swedish
Intermediate
Spanish; Castilian
Beginner

Work Experience

Head of Growth and UA (Freelance) at Solid Clouds
June 30, 2025 - July 11, 2025
Led performance marketing for mobile game Starborne: Frontiers.
UA and Performance Marketing (Freelance) at Lockwood Publishing
November 30, 2022 - July 11, 2025
Led user acquisition for Avakin Life, a top-grossing virtual world mobile game.
Performance Marketing Consultant (Freelance) at PopReach Games
November 30, 2022 - July 11, 2025
Redesigned user acquisition processes for Peak Brain Training app following the acquisition of the game.
Head of UA (Freelance) at Kuuhubb
October 31, 2021 - July 11, 2025
Managed user acquisition and ensured consistent subscription revenue for Recolor adult coloring app.
User Acquisition and Marketing Consultant (Freelance) at Polar Electro
January 31, 2019 - July 11, 2025
Planned and implemented marketing campaigns for two fitness apps: Polar Flow and Polar Beat.
User Acquisition and Marketing Consultant (Freelance) at Gotta Yoga
April 30, 2016 - July 11, 2025
Supported global launch and monetization optimization of Gotta Yoga fitness app.
Performance Marketing Consultant and Co-founder at AppSampo
January 1, 2015 - Present
Co-founded a marketing agency providing strategic growth expertise to mobile app and game companies of all sizes.
Director of Finance at Nokia
February 1, 2006 - October 30, 2012
Led finance & control function for several business entities. Managed multinational teams of professionals.

Education

Bachelor of Psychology at University of Helsinki
May 1, 2005 - December 31, 2006
M.Sc. of Economics at Aalto University School of Business
January 1, 2002 - May 31, 2005

Qualifications

Game Executive
January 1, 2015 - December 31, 2015

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Education

Skills

Experience Level