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Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic platforms. I’ve managed $100K+ monthly ad budgets, driving ROI improvements, reducing CPA, and scaling campaigns globally for diverse industries. I’m proficient in GA4, GTM, CRO, and data visualization, and I enjoy blending analytics with persuasive copywriting. I collaborate closely with cross-functional teams to align campaigns with hiring pipelines or product launches, improving lead quality and conversions. I’m passionate about continuous testing (A/B) and turning data into actionable performance insights.…Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic platforms. I’ve managed $100K+ monthly ad budgets, driving ROI improvements, reducing CPA, and scaling campaigns globally for diverse industries. I’m proficient in GA4, GTM, CRO, and data visualization, and I enjoy blending analytics with persuasive copywriting. I collaborate closely with cross-functional teams to align campaigns with hiring pipelines or product launches, improving lead quality and conversions. I’m passionate about continuous testing (A/B) and turning data into actionable performance insights.

Tanvi Thakur

Digital Marketer, PPC Manager, Marketing Strategist, +5

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Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic platforms. I’ve managed $100K+ monthly ad budgets, driving ROI improvements, reducing CPA, and scaling campaigns globally for diverse industries. I’m proficient in GA4, GTM, CRO, and data visualization, and I enjoy blending analytics with persuasive copywriting. I collaborate closely with cross-functional teams to align campaigns with hiring pipelines or product launches, improving lead quality and conversions. I’m passionate about continuous testing (A/B) and turning data into actionable performance insights.…Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic platforms. I’ve managed $100K+ monthly ad budgets, driving ROI improvements, reducing CPA, and scaling campaigns globally for diverse industries. I’m proficient in GA4, GTM, CRO, and data visualization, and I enjoy blending analytics with persuasive copywriting. I collaborate closely with cross-functional teams to align campaigns with hiring pipelines or product launches, improving lead quality and conversions. I’m passionate about continuous testing (A/B) and turning data into actionable performance insights.

Available to hire

Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic platforms. I’ve managed $100K+ monthly ad budgets, driving ROI improvements, reducing CPA, and scaling campaigns globally for diverse industries.

I’m proficient in GA4, GTM, CRO, and data visualization, and I enjoy blending analytics with persuasive copywriting. I collaborate closely with cross-functional teams to align campaigns with hiring pipelines or product launches, improving lead quality and conversions. I’m passionate about continuous testing (A/B) and turning data into actionable performance insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at AIML LABS PVT LTD

June 1, 2025 - June 1, 2025

Designed and executed multi-channel PPC campaigns (Google, LinkedIn, Facebook, Instagram) for recruitment and employer branding. Improved ROI by 25% through bid strategy refinements, audience segmentation, and creative testing. Conducted keyword research and competitor analysis; crafted persona-driven ad copy that increased CTR by 30%. Developed A/B-tested landing pages, boosting conversions by 15%. Collaborated with HR and sales teams to align campaigns with hiring pipelines, improving candidate quality by 20%.

Senior Process Executive – PPC Specialist at Cognizant

December 1, 2022 - December 1, 2022

Managed $100K+ ad budgets across global B2B & B2C campaigns, maximizing ROI. Reduced CPA by 18% using automated bidding and structured audience segmentation. Executed dynamic retargeting campaigns, improving remarketing conversions by 35%. Partnered with design teams to create engaging creatives, lifting CTR by 30%.

Digital Marketing Executive – Paid Ads Specialist at Obligr India Pvt. Ltd

April 1, 2022 - April 1, 2022

Increased overall traffic by 40% via integrated SEO + PPC strategies. Reduced CPA by 20% through budget reallocation, bid refinements, and ad schedule optimization. Conducted A/B tests on ad copy and landing pages, improving conversion rates by 15%. Built automated reporting dashboards, enhancing KPI visibility for stakeholders.