Tanvi Thakur
Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic…
About
Hi, I’m Tanvi Thakur, a Digital Marketing & PPC Specialist with 5 years of experience designing, executing, and optimizing paid media campaigns across Google Ads, LinkedIn, Facebook, Instagram, and programmatic platforms. I’ve managed $100K+ monthly ad budgets, driving ROI improvements, reducing CPA, and scaling campaigns globally for diverse industries.
I’m proficient in GA4, GTM, CRO, and data visualization, and I enjoy blending analytics with persuasive copywriting. I collaborate closely with cross-functional teams to align campaigns with hiring pipelines or product launches, improving lead quality and conversions. I’m passionate about continuous testing (A/B) and turning data into actionable performance insights.
- Joined November 2025
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
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Work experience
Designed and executed multi-channel PPC campaigns (Google, LinkedIn, Facebook, Instagram) for recruitment and employer branding. Improved ROI by 25% through bid strategy refinements, audience segmentation, and creative testing. Conducted keyword research and competitor analysis; crafted persona-driven ad copy that increased CTR by 30%. Developed A/B-tested landing pages, boosting conversions by 15%. Collaborated with HR and sales teams to align campaigns with hiring pipelines, improving candidate quality by 20%.
Managed $100K+ ad budgets across global B2B & B2C campaigns, maximizing ROI. Reduced CPA by 18% using automated bidding and structured audience segmentation. Executed dynamic retargeting campaigns, improving remarketing conversions by 35%. Partnered with design teams to create engaging creatives, lifting CTR by 30%.
Increased overall traffic by 40% via integrated SEO + PPC strategies. Reduced CPA by 20% through budget reallocation, bid refinements, and ad schedule optimization. Conducted A/B tests on ad copy and landing pages, improving conversion rates by 15%. Built automated reporting dashboards, enhancing KPI visibility for stakeholders.
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